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The Role of Customers in Marketing - Ee Ltd

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Added on  2020-01-23

The Role of Customers in Marketing - Ee Ltd

   Added on 2020-01-23

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Marketing Essentials
The Role of Customers in Marketing - Ee Ltd_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ........................................................................................................................................1TASK 2..........................................................................................................................................13A...........................................................................................................................................13B...........................................................................................................................................15CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
The Role of Customers in Marketing - Ee Ltd_2
INTRODUCTIONIn the present era, marketing has become an important concept for the businessorganizations. This creates value for their customers and provides them with products that fulfiltheir needs. Marketing is an action process which is used to sell products and services to thetargeted customers. This process helps the firm to sustain their competitive advantage ascompare to other market players. For this, organizations use many tools and techniques so thatthey can create a strong base of customers and can earn more profits than their rivals. Marketingmix is adopted by the organization so that they can provide quality services to their consumers.These are some variables in this process such as price, place, promotion and product. The presentreport is based on EE Limited which performs its operations in the telecommunication industry.This enterprise focuses on the marketing strategies so that they can increase their sales andgenerate more profits. The below mentioned report emphasizes on the market concepts and itstrends which help the company to get success in the market. Along with this, it also explainsroles of the manager and what process should be used by him to improve its overall performance.Further, it also focuses on the extended marketing mix that how these elements help theorganization in attaining all the goals. TASK 1 1
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