The Role of Digital and Social Media Marketing

The role of digital
and social media
marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK1.............................................................................................................................................3
Explanation of marketing:...........................................................................................................3
Explanation of marketing mix and communication mix:............................................................3
Explanation of digital marketing:................................................................................................4
Explanation of social media marketing :.....................................................................................5
Importance of digital and social media marketing in contemporary business :..........................5
PART 2............................................................................................................................................6
Explanation of social media content example and its justification.............................................6
Screen shot of effective campaign with established model for digital marketing...........................7
Effectiveness of social media content ........................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The report examines various aspects of the digital marketing as well as social
media marketing. Digital marketing is defined as the process of that promote of selling
product and services of a particular organization through various online marketing
mediums such as social media marketing, e-mail and search marketing. In order to
enhance sales of goods and services organization connect with customers by internet.
Social media is most popular way to ensure reach of business to prospect customers.
Social media marketing is type of internet marketing in which organisation create as well
as share content on various social media platforms in order to achieve all marketing
goals and objectives. In this report concept of marketing, marketing as well as
communication mix, digital and social media marketing and their importance in
contemporary business is explained. Apart from that social media content, effective
campaigns and effectiveness of social media content is being mentioned.
TASK1
Explanation of marketing:
According to the views of (Philip, K., 2017) Marketing is defined as the activity
which is conducted by every organisation in order to promote buying and selling
procedure of organisation's product and services. Marketing of products is done by the
organisation own self or by the affiliates organisation on the behalf of it that is
specialized in that (Chaffey, and Smith, 2017). In this process business seek attention
of potential customers and audience towards products. Proper marketing build strong
relation of customers with organisation.
Explanation of marketing mix and communication mix:
Marketing mix: The concept of marketing mix is described as the combination of
various actions or testis that facilitates the organisation to promote it products and
brands in respective market. Basically it includes several areas that focus on the
effective marketing plans. To make marketing function more effective four Ps plays
important role. These 4Ps are product, price, place and promotion that are discussed
below:

Product: Products are defined as the item or service that is designed by the
organisation in order to satisfy all needs and demand of customers. Nike produces
products for its customers according to their preferences and demands.
Price: Price is referred as the value of products, that customers are ready to pay
for acquiring it (Dawson, 2018). Cost of product is depends upon various factors such
as research, manufacturing, distribution and marketing activities. Prices are set by the
organisation according the quality, size and competitors pricing strategy. Nike set
appropriate price according to product quality and sizes(Marketing Mix2021)
Place: Place is the very important factor of marketing mix to determine various
areas of distribution. Place is considering as the physical stores from that customers
can take their desired products and now these days organisation provide the online
shopping as well as provide home delivery option to customers. Nike offers its products
by various stores near to customers.
Promotion: Promotions are defined as the continuous procedure to promote
products buying and selling in the market. Promotions includes advertising, personal
selling and maintaining public relation. It focusses on the target audience in order to
enhance organisational sales. In order to sale of products various promotions channels
such as digital as well as social media channels are used by the Nike brand.
Communication mix is referred as the tool to communicate with potential
customers. This is done by the various advertisements, social media channels, direct
marketing and packaging. In order to provide various information to customers
regarding the products communication mix plays important role. In the large
organisations such as Nike where production is done on large level, it is essential to
connect with customers to know about their needs, demands and preference,
communication mix provide various advantages. The respective organisation use
effective communication channels to connect with their customers.
Explanation of digital marketing:
According to views of(Khan, 2019) Digital marketing is defines as that activity
that encompasses all marketing functions through electronic device or use internet .
Basically it is the important component of marketing that utilize online based
technologies as well as mobile devices and other digital media platforms to promote