The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Marketing....................................................................................................................................1
Marketing mix and where the communications mix fits ...........................................................1
Digital Marketing........................................................................................................................2
Social Media Marketing..............................................................................................................2
Role of digital marketing and social media marketing in contemporary businesses. ................3
Task 2...............................................................................................................................................3
Present two examples of social media contents that really works and justify why. ..................4
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........4
Explain why you think the social media content is effective .....................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In this over throat competitive market, digital marketing is a tool of marketer to reach the
target audience by using an electronic media. Social media is turning to be an important
instrument in integrated marketing campaign to reach the millions audience. Marketer in the
present trends focus on the communication mix to communicate with their potential customer.
The different elements of communication mix in marketing enables a business to promote their
business by using various modes of advertisement. But the role of Digital marketing in integrated
marketing campaign is not hidden (Alghizzawi, 2019). This is thus, this report highlights the role
of digital marketing to formulate communication strategies in order to achieve desired objective
in the contemporary business environment.
Task 1
Marketing
Marketing is a process adopted by an organisation to for getting potential customer
interest in the product and service to generate business lead. A marketing is a process that
involves, market researching, promotion activities and selling and distribution of your product to
satisfy customer need and achieve business leads. In marketing , customer are the central part of
marketing strategies with an aim to attract, acquire and retain potential customer by satisfying
their desire and needs. Marketing services begins before the sale of any product and continuous
after sale with an aim to establish strong relationship with potential client and customers.
Developing a marketing plan enables a business to have a strong control over their marketing
efforts to focus more on generating business leads by increasing sales (Fajar, Sobari and Usman,
2018). Therefore, it has been identified that marketing is a complete management process
through which product are identified, demand are determines, business can focus on pricing
policy and selection of channel of distribution. Furthermore, marketing also involves developing
promotional strategies for communication mix.
Marketing mix and where the communications mix fits
Marketing mix refer to the collective set of action, strategies and tactics a firms used in
their marketing plan for promoting their product in the market. The 4Ps of marketing are
essential elements a company need to focus in to market their product and service in the
contemporary business environment. The 4PS of marketing mix are as follows:
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 Product/ service- This illuminate the product and service which an enterprise offer to
customer with a purpose to satisfy their needs. Price- Price illuminate the cost which a business ask to pay for its product and service.
Price should be reasonable and worthy in accordance to product and service. Promotion- An advertisement campaign to reach the targeted customers.
 Place- The place where product should be commercialise to generate sales revenue.
On the other hand, communication mix is a tool a business used to communicate with
their potential customer and clients. A communication mix in the marketing enables a business
to promote their product and service in the target market. In the recent contemporary business,
communication mix is emerging as an important aspect in marketing for communicating the
product and services of a firm to their potential customer, clients and stakeholders.
Digital Marketing
Digital marketing is one of the emerging buzzword in the present market scenario. A
digital marketing is a type of integrated marking campaign which a business are using for
promoting its product and services through an online channel. Digital marketing leverage upon
the different online channel such as search engine, social media, content and email campaign to
reach the targeted users (Guo, Ma and Gao, 2018). The traditional marketing promotion is
limited to a certain area, but the use of digital marketing have wider scope to reach to millions
audience easily. People of this generation are busier then ever before, their most of time spent on
the screen, thus companies now a days focus on the digital tactics to reach the customer via using
online channel.
Social Media Marketing
Social media marketing is the emerging concept in integrated digital marketing concept.
Social media marketing is a marketing practice to connect with the targeted audience through
social media network. Companies are levering upon social media marketing campaign to connect
with millions of user with a purpose to develop brand awareness, increase sales and to drive
more traffic on the website. Social media marketing begins with publishing or posting a content
on the social media platform like Facebook, Instagram, twitter and YouTube to drive more
traffic on the website with a hope to generate a business lead. Furthermore, marketer are using
social media marketing to drive more user engagement. SMM enables a firm to get direct
feedback form the potential customer in form of comments, reviews and like (Kayumovich and
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