The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART1.............................................................................................................................................1
Explain Marketing.......................................................................................................................1
Discuss Marketing Mix and where communication mix fits. ....................................................1
Explain about Digital Marketing. ...............................................................................................2
Discuss Social media marketing. ...............................................................................................3
Importance of Digital marketing along with social marketing. .................................................3
PART2.............................................................................................................................................4
Working of social media content by help of two examples. ......................................................4
Standards and models for digital marketing................................................................................4
Describe why social media content is effective. ........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital Marketing is define as delivered of advertising by digital channels like websites,
social media, search engine, mobile apps and email which helps in endorsement of services and
goods (Tuten, 2020). It is a basic component which is used by business management for
performing marketing programmes in utilising internet services by use of desktop computers and
mobile phones. It is essential content of marketing which is performed that have better clarity in
processed in competitive market segment. This report covers marketing, marketing mix, social
media marketing, digital marketing and their importance in contemporary business environment.
Furthermore, it also consist of models, social media content and a standard for digital marketing
and content of social media.
MAIN BODY
PART1
Explain Marketing
Marketing refers to activities which is undertaken by company for promoting buying and
selling of service or products. It is as discipline which includes all actions which is done by
company for motive of attracting customers and also maintain relationship with them. The main
motive of marketing is to attract more customers for their brand by understanding their trends
and interest. Generally it is a activity which is deals In promotion programmes by use of
management team for promotion of their service or products of organisation. There are many
methods which is used in marketing such as social media, print, internet, search engine, internet
which helps organisation for increase profit margins and sales for attainment of organisational
objectives or goals (Heinze and et. al., 2020). In context of Marks & Spencer, company is more
focused on digital marketing over various other modes of marketing.
Discuss Marketing Mix and where communication mix fits.
Marketing Mix is define as set of tactics or actions which is used by company for
promoting their products or brands in marketplace. It is a mixture of various plans and ideas
which is followed by representative of marketing for advertise particular product of firm.
Whereas communication mix is define as process by which organisation communicate to their
1