The Role Of Digital Marketing And Social Media Marketing

The Role Of Digital
Marketing And Social
Media Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1...........................................................................................................................................1
Marketing ..........................................................................................................................1
Explanation of marketing mix and where the communication mix fits ..........................1
Importance of digital marketing and social media marketing in contemporary business 3
Part 2..........................................................................................................................................4
Two examples of social media content that really works and justify why .......................4
Screenshots of effective campaign with reference ..........................................................5
Why social media content is effectual ..............................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing refers to the promote products and service on digital platform. In
traditional time company promote their products in local area they could not explore other area.
In current scenario every company use digital platform for increasing sales and brand value in
market. The social media marketing is part of digital marketing , such as Facebook, Instagram,
whatsapp business, and many more (
Algharabat, 2017). This marketing is cost effective also and reach out maximum numbers of
customers. The report below include the marketing, marketing mix, communication mix, digital
and social media marketing and it's importance, two examples of social media content, effective
social media marketing screenshots and why social media content is effective.
MAIN BODY
Part 1
Marketing
Marketing refers to the promoting, advertising, and selling products or services with the
use of market research. Digital marketing is part of marketing. In traditional time company
promote their products and service through posters, TV, radio , newspapers, templates and etc. In
current scenario country have better technology and digital marketing is popular now days
companies promote their products and service on digital platforms. Social media is part of digital
marketing , now days every one adopt social media marketing , this is cost effective also
company easily reach to customers.
Explanation of marketing mix and where the communication mix fits
Marketing mix : Marketing mix is a set of marketing techniques that use for increasing brand
value and sales of company in market. It include the price, product, place and promotion.
Product : It refers to the actual product ingredients are selling in market (Crittenden and
Crittenden, 2015).
Price : It refers to the actual value of services and products. Company set price according to
production cost, material cost, labour cost, manufacturing cost and competitors price in market.
1