The Role of Digital Marketing and Social Media Marketing
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Added on  2023/01/05
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This report explores the role of digital marketing and social media marketing in contemporary businesses. It covers theories, examples, and effective campaigns to provide a comprehensive understanding of these marketing strategies.
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The role of digital marketing and social media marketing- theory and examples
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 PART 1............................................................................................................................................1 Explain what is marketing...........................................................................................................1 Explain what the marketing mix is and where the communication mix fits...............................2 Explain what digital marketing...................................................................................................2 Explain what social media marketing.........................................................................................3 Explain why digital marketing and social media marketing are important in contemporary businesses....................................................................................................................................3 PART 2............................................................................................................................................4 Two examples of social media content that really works with justifications.............................4 Screenshot of effective campaign along with models and standards for digital marketing........4 Explain why social media content is effective............................................................................6 CONCLUSION...............................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION The digital marketing is a a process under which marketing of products and services is processed through electronic devices. It is a component that is used to make better utilisation of online based digital technologies and internet such as mobile phones, desktop computers and other digital platforms as well that assist to promote offered products and services. The social media is a platform that induces higher profit through which business visibility is getting increases on regular basis. It assist the business to develop higher brand awareness by which market reach is increases that secured to maintain strong and loyal customer base (Arora and et. al., 2019). The report below is based on Tesco that is a multinational brand of retailing business andoffermerchandiseandgroceries.Thereportconsistofdetailedinformationabout marketing, marketing mix, digital marketing, social media marketing with its importance. In addition include social media content, effective campaign and effectiveness of social media content. MAIN BODY PART 1 Explain what is marketing Marketing refers to the action that a company undertake to promote and sell its goods and services to the consumers. It involves all the activities action taken by the company to drawin customer, maintain relationship with them and networking with the potential and past clients. Marketing looks for matching company's products and services with the customers who want to access to those products, and its ultimately ensures profitability and growth of the organisations. The major function of marketing is buying, selling, financing, transport, warehousing, bearing risk, standardisation etc. With the support of this company successfully transfer, exchange the goods and services to the potential customers. It also spread and make customers aware about the product and services on which buyer can make decision and can differentiate it with the competitors (Buratti, Parola and Satta, 2018). Marketing helps in improving and maintaining standard of living of the community by making available uninterrupted supply of goods or products at a right place and at a reasonable price. With the support of this firm generated employment as it is a complex mechanism that involves may people in one form. It consist of 1
7ps that are product, price, place, promotion, people, process and physical evidence which work to take product at right place, right time and at a right price. Explain what the marketing mix is and where the communication mix fits Marketing mix is basically a set of actions and tactics that is performed within the businessasinordertospreadhigherawarenesswithinthesocietysothatlongterms effectiveness is achieved with performed. It is a set of marketing tool that usually used to pursue marketing goals and objectives by which accomplishment of target is perceived with perfection. It basically consider various mix such as product, place, price, promotion by which customer's satisfaction on the basis of their need and desire. It is actually being used to attain standardised goals as by establishing certain budget and with this unique selling proposition is processed over continuous period of time. In this outcome is developed towards targeted market in which customer's advice and preferences is considered (Chaffey, 2019). In addition with the support of marketing mix the business is able to enlist overall detailing and then make appropriate usage of various distribution channel that assist to make effective supply chain. It is also be an essential prospect as under this several elements are involved that collectively used to promote brand awareness along with its products and services. The business also follows certain guidelines under which right strategies are implemented at right time and at adequate place. Explain what digital marketing Digital marketing refers to the form of marketing of product and services that is done throughtheinternetitinvolvesusingonlinebaseddigitaltechnologiessuchasdesktop computers, mobile phones and other digital media and platforms which helps in promoting good and services of the organisation. Digital marketing plays a vital role for modern businesses the internet plays significant role in customers schedule and in their purchasing decision. It helps in reaching to the customers easily by sitting at a one place. It gives opportunity to entities to explore their business across the globe. With the support of this company's can initiate their online campaigns and can utilize them for the better results that will provide the efficiency in their work and also not a time consuming process (Heinze and et. al., 2020). Online marketing strategies have impressive result on investment. When a company invest in these methods they get more then investment. This marketing form considered as a less expensive than other forms. There are many forms of using digital marketing, includes banner ads, content marketing, email marketing, social post etc. Which determines about how to creatively market a firm through 2
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processed by business. In additionsearch engine optimisation rankingis enhanced that keep inducing successful modifications and evolvement under which improvisation is induced on the basis of brand trustworthy, valuable and credible. PART 2 Two examples of social media content that really works with justifications. A social media content bring clear and transparent information about the different ways that usually increases customer reach and engagement. It used to promote warm control over customers demand and requirements and for this business share relative content. It must be more interactive and strongly positive that make easy for users to get generated and relate with content. There are different example of social media content and it is as explained below as:ď‚·Video's: It is a method to process social media content as by increasing market engagement and reach and this video is shared through different channels. In this business get a lot of option to process the video in the from Snapchat, IGTV, stories, you tube and other in feed videos through Instagram, LinkedIn, Twitter, Pinterst, Facebook (Sharma and Verma, 2018). In this ability to spread clear message is by which reach of business also get enhanced. In this suitable guidance and clear information is processed so that long term sustainability and profitability is attained within continuous period of time. ď‚·Live video's:In this clear information is processed as by considering posting of of live updates within social channels. A live watch helps to make suitable brand recognition as with this blog post is developed that is assist to generate better ideas about event launch. In this overall recording of press conference is previewed that demonstrates on stage services of about upcoming products and services of business. It promote online promotion for example, new brand Badgal Bang offered new mascara and posted that information within the subscription form by enhance customer's attractiveness. Screenshot of effective campaign along with models and standards for digital marketing An effective campaign assist the business to provide clear information at marketplace as about the newly offered products and services by which it is easy for customer's to get connect with as with strong connection. A digital marketing campaign aid to make better strategy under 4
which suitable planning is processed in appropriate manner. It also consist of various goals that induces transparent memory so that larger audience is targeted as by making clear judgements. Tesco: The company has hailed the success as per upcoming occasion of Christmas and it is followed to make successful drive and maintain lead towards largest supermarket chain (Tafesse and Wien, 2018). The retailers has felt sustained growth by selling more food in a single day or at similar period of time. It promote clear success as by making effectual contribution in which business has put lot more pressure towards the centre so that more profit and higher sales is attained in timely basis. In support of this people enjoyed their services with little bit fun, empathetic, engaging and humorous. Marks and Spencer:The company has performed various marketing strategies under which desperately make changes as per customer's perception. It is necessary for the survival and helps to make thing completely different (Ziyadin and et. al., 2019). Thus business perform marketing functions that accelerate its working standards. In this mainstream is developed to make food blogger and induce authenticity by inducing broad appealing. 5
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Explain why social media content is effective The social media content is much effective as it added up more values to the stakeholders thatistargetedbythebusiness.Itallowsthebusinesstomakeclearandsustained communication as with clear relevance. It assist the brand to get noticed as social media platform such as Facebook, Vimeo, LinkedIn,Snapchat, Instagram etc. having better popularity. In this business is able to share its opinions, ideas and information that aid to make clear interaction with different brands. Itincreases brand recognitionas various opportunities are offered by which brand visibility is advanced (Tuten, 2020). It develop better level of familiarity with support of existing customer base. In alsoimproves potentialin which valuable and relevant outcome is generated by which customer journey is getting enhanced. The market presence of business is improvised by customer reach is increases and it brings more opportunities to attract higher amount of potential candidates. In thisricher experiences is createdthat enable to add more values as by making clear communication with better relevance. So that ability to attract more of customers also get enhanced and in assist to promote brand and its services at workplace. It alsopromote cost effective campaignsin which in-depth market is targeted by which real time success and development is achieved. The business is also able to collect immediate feedback by which qualitative outcome is generated so that working insight and higher values are credible. It also improvise the rate of return on investments by which ability to make more profit is increases on repetitiously. 6
CONCLUSION It has been summarised from above report that digital marketing and social media is a necessary aspect for the business as within this suitable products and services are promoted so that long term sustainability is attained with adequately. In this a process that assist to attract more of customers by which brand awareness and its productivity is enhanced over continuous period of time. In additionbrand image and value is enhanced along with the advancement of social media marketing so that working potential is increases with effectiveness. 7