The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
CONCLUSION.............................................................................................................................10
REFRENCES.................................................................................................................................12
Books and Journal.....................................................................................................................12

INTRODUCTION
The term digital marketing refers to the procedure of promoting their business by
applying the platforms of digital marketing. The digital marketing platforms involve mobile
applications, websites, email, social media and many more. This is the procedure or platform by
which any company promote their brand and business in order to grow in the market and connect
with the consumers. Social media is the part of digital marketing which is also used by the
company for promoting and advertising the brands, their products and services. Social media is
one of the top platform which is used by the individuals for their entrainment purpose, for
promoting their brands, for blogging and many more(Amoncar, 2020). This platform provide so
many ways to attract the customer towards the company and to get more opportunities to achieve
the targets of the company.
TASK 1
Explain what marketing is:
Marketing define the procedure of promoting and advertising their products, services, and
their brands in order to make more profitability and create more customer base. This is the
operations or the function which is adopted by the company to reach with the audience in order
to show about their new innovations and now services or any modification that happened in the
company for their consumer purpose. Earlier there were traditional methods of marketing
applied by the company like billboards, television mercantile and many more. But now the
company is using more advance techniques to promote their products and which is digital
marketing, social media platform and many more. Also there are several strategies of marketing
which is used by the many companies in order to get more opportunities for development of the
company and many more. The major aim of the marketing procedure is: seek the attention of the
consumer, identify the needs and requirement of the consumers, engage the consumer towards
the company.
Explain what the marketing mix is and where the communications mix fits:
The Marketing mix the activity which refers to the set of the activities or any strategies
which is utilised by any company to promote their goods and services in the market. There are
generally 4ps which create authentic marketing mix and which is: price, product, promotion and
place.

Pricing: Pricing is the concept that vary organisation to organisation. For instance, if any
company like ZARA target premium and high class consumers then they usually tends to keep
their price high so that only high class people can afford their goods similarly TESCO company
are ,manufacturing their goods for both level of the people for the high standards people and for
middle class level(Avhad and Giri, 2020).
Product: Product management depends on the customer which is targeted by the company. As
any company targeting premium consumers need to produce high quality goods to retain their
consumers. Similarly if any company motive to earned high profit then they tend to manufacture
low and cheap quality of the goods.
Promotion: promotion is the activity which is acquired by the company in order to boost their
products and services in the market. This activity is help the company to meet with the consumer
and accomplish the goals and requirements of the company.
Place: Place refers to that, the goods and services should be accessible from at place, where the
targeted consumers can easily purchase that products.
Explain what digital marketing is :
Digital marketing is define as the process that support the company to promote their
goods, services and brands by using internet and networks. Digital marketing is one of the
highest uses platform which is acquired by the company in order to advertise and upgrade their
goods and services. The platform of digital marketing is social media, email, content marketing
and many more. This is the platform that support the company to endorse their products and
services(Cane, Bellag and Fukada, 2020). There are several components of digital marketing
which is paid search, email marketing, mobile marketing, marketing automation, search engine
optimization and many more. These are the components which make the digital marketing more
effective. Also, because of all these components, an organisation will make them capable to
attract and get more consumer base towards the company.
Explain what social media marketing is :
Social media marketing is the part of digital marketing which support the organisation to
promote their goods and make more profitability for the company. This is the platform which
help the company to represent them via blogs, videos, images and many more platforms of social
media platform. In today's time, The social media platform is one of the best platform for the
company in order to promote the activity of the company and promote their goods and services.