The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social media
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1..........................................................................................................................................1
Marketing...............................................................................................................................1
Marketing mix and communications mix...............................................................................1
Digital marketing....................................................................................................................3
Social media marketing..........................................................................................................3
Importance of Digital marketing............................................................................................4
Task 2..........................................................................................................................................4
Examples of social media contents.........................................................................................4
Justification through screenshots............................................................................................6
Effectiveness of social media marketing................................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Establishing a business either small or big or of any type, it's primary function is to sell
the products or services they are offering. This highly needs the marketing strategies that how
and from what channel they must distribute the product and how they can create the awareness of
their services offerings. There are mainly two modes of advertising that is either traditional or
online marketing. Both are efficient in their own ways of execution according to the target
market. Without marketing, it won't be possible for any business to run or implement it's
operations in a better way. Therefore, the following discussions is based on the concept of
marketing, marketing mix, communication mix, concepts of digital marketing, social media
marketing, their importance, real time company examples with justification with the help of
screenshots and effectiveness of social media marketing.
MAIN BODY
Task 1
Marketing
It is defined as the function of an organization where marketing is responsible for the
advertising, promotion, selling and customer service of the firm. It is one of the most important
function because marketing is itself a vast operation from production to the after selling services
activities. The main revenue which the company earns is from the marketing activity and it's
strategies. Firm is required a highly skilled people to perform it's marketing function because it
greatly needs the communication skills, influencing power, convincing power, behavioural skills
and many other qualities which can grow the sale and revenue for the firm (Alalwan, Rana,
Dwivedi and Algharabat, 2017).
Marketing mix and communications mix
Marketing Mix
It is defined as the basic and initial elements of marketing on the which the whole
strategies are based. It includes product, price, place and promotion.
Product
1