Practical Digital Marketing

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is......................................................................................................1
Explain what the marketing mix is and where the communications mix fits.........................1
Explain what digital marketing is...........................................................................................2
Explain what social media marketing is.................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justify why.............................3
Models and standards for digital marketing...........................................................................4
Explain why you think the social media content is effective.................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is defined as a concept which is concerned with the promotion of goods and
services why using various sales promotion technique in order to attract the large group of
potential customers (Rana and et. al., 2020). It is the the significant aspect which help in
increasing the sales and profitability of the company. Digital marketing is the part of marketing
which includes the social media platform to be used for advertising their protective services so
that they can generate higher revenue and profitability.
PART 1
Explain what marketing is
Marketing is the unit on the concept which helps in promoting the product and services of
the company in the large market so that they can attract the large pool of potential customers. It
is the phenomena of selling delivering and affecting author quotes to thehre target customers.
Marketing is the aspect which helps in evaluating the needs and wants of their potential
customers by which organisation can make the strong relationship with the customer which
results they can be loyal to their brand. Networking is also a part of business by which customer
care building strong relationships with the group of customers. The aim of the marketing is to
increase the sale of the company so that they can generate higher profit. Marketing helps the
company to sell their ready to use product venture accessibility of their product to their effective
buyers.
Explain what the marketing mix is and where the communications mix fits
Marketing mix is the strategic tool which help in analysing 7 P's of the marketing which is
concerned with product price place promotion people physical evidence process so that they can
ensure higher profitability and the company can established can established good brand image.
Product: the commodity which is been manufactured by the company in order to sell
them in the market with the consideration of generating higher profitability. The organisation is
emphasize on manufacturing unique products so that they can gain the competitive advantage
and the better quality product.
Price: the amount that is invested by the business in manufacturing a specific product so
the they can offer them in the large market. This requires effective resorts in development in
1