The Role of Digital Marketing and Social Media

The role of Digital Marketing
and Social media

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1........................................................................................................................................3
PART2.........................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing refers to advertising through digitally channels such as mobile apps, social
media or emails. While using this online social media digital marketing methods many
companies can endorse their goods and services to their customer. Social media is word that is
used for network and websites to market companies goods and services (Alghizzawi, 2019). This
report evaluate importance of marketing mix and function. Also, examine element of
communication mix and how digital marketing can be identified communication strategies.
PART 1
Marketing refers to activity that under by companies for selling and buying their products and
services. It is one of particular constituent of business management and commerce. Marketers
can buy or sell their products direct to other business or immediately to consumer. The term
marketing is commonly known as attracting customer, incorporates knowledge by addition study
the establishment of exchange relation.
Functions of marketing-
Market information:- It recognizes the needs, wants and demand of consumer, then analyse
information to get assorted decision for successful marketing of business products and services is
most essential functions of marketing. It also synthesis internal weakness of company and
strengths in external factor in market.
Planning:- Planning for business in market in selling or buying their products it can be mains to
achieve objective or goals. Which could help in increasing market share and also covers many
aspects of promotion and some other activities.
Designing and developing products:- The designing of products helps customer in force and
make more target in market (Bala and Verma, 2018). In today competitive market cost does
matter but also products shape, style and design must be considered lot in making decisions.
Exchange functions:- The buying and selling product and services is type of exchange
marketing. Company also maintain quality and offers sufficient quantities of goods to their
demanded consumer.
Risk taker:- While having business in marketing it can be sometime risk taker for company.
Hence, risk taking is one of important part for business for making growth in competitive

market. It refers to uncertainness of purchasing goods consequent initiation and marketing of
products can be purchased by consumer in future or not.
Marketing mix refers to set of tactic or actions, that company used for promoting their brand or
goods in market. The concept for marketing mix is enough easy. Designed of websites and
branding agencies used for important conception in various ways for creating development of
that company in market.
Four traditional P's of marketing mix-
Product:- The first elements of marketing mix is product. It can be items or services that help
customer satisfaction (Deepak and Jeyakumar, 2019). Products can be most important part of any
company in making them developed and customer have expectation from firm that would have
the best quality of products which they have demanded.
Price:- When company launches some products that could have fixed up prices which be
reasonable and price strategy that could be in budget of customer. Pricing can be done while by
keeping their competitors market price.
Place:- Placing is most important for marketing mix that keep the products position and
distribute in proper format to their customer. The more to know audience, more company need to
design their products and distribute through various channels.
Promotion:- One of the most crucial strategies used for promoting goods and services. Company
both large firm or small firm uses different promotion activity in advertising and promotion.
The spread marketing communications mix-
People:- People are part of marketing mix. That could refer in designing brands or people who
are instantly regard with business. When it comes on branding and marketing organization
worker are one who present services or product that customer wants.
Process:- It means products and services are being sold to other services and earned profit in
return which help them in developing their business with more goods (Haider And et. al., 2017).
This also look in payment methods, sales and distribution channels.
Physical evidence:- More services in delivering online goods or offline goods. Physical
evidence can also refer to mode that products and services are detected at marketplace.
Digital marketing is factor of marketing that change internet and online settled technologies such
as mobile app, computers or some other digital media and promote platforms for products and
services. As digital platforms currently exploding organized into marketing plans ad everyday