The Role of Digital Marketing and Social Media Marketing Theory and Examples

The role of digital
marketing and social
media marketing theory
and examples

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Marketing.....................................................................................................................................1
Marketing mix and communication mix......................................................................................1
Digital marketing.........................................................................................................................2
Social media marketing...............................................................................................................3
Importance of social media together with digital media marketing in contemporary businesses
.....................................................................................................................................................3
PART 2............................................................................................................................................4
Examples associated to social media contents and justification for real work............................4
Screenshots of effective campaigns.............................................................................................5
Why social media content is effective.........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is a business department or function that plays role of promoting mission,
objectives, products and the brand. In involves set of actions to devise, communicate, deliver
along with exchange commodities and services having values for target audiences. Similarly,
web marketing or digital marketing is a method to endorse an organisation online to prospective
leads together with highly valuable consumers (Järvinen and Karjaluoto, 2015). Purpose of the
portfolio is to analyse role played by digital marketing along with social media marketing in
present world.
The portfolio highlights about marketing, digital marketing, social media marketing and
where communication fits. It also comprises insights for social media contents, screenshots of
some campaigns and how social media content is effective in contemporary business
environment.
PART 1
Marketing
Itani, Agnihotri and Dingus (2017) says that marketing is described to activities caried out
by an enterprise for promotion of purchasing and selling any kind of offering. It is among
primary element of management and commerce of business. Moreover, it is performance of
actions which directly contributes in flowing of commodities, services, etc between manufacturer
to consumers. Presently, it puts huge consideration on consumer relationship despite of pure
exchange concept.
In modern era, contemporary businesses have separate marketing division that engage
customers, build relationship and generate values for capturing their contributions in form of
making purchase decision in return (Tatar and Eren-Erdoğmuş, 2016). Marketing is seen as
management process that looks after capitalize on returns to shareholders through building strong
relationships for competitive benefit. It is responsible to recognise, anticipate, produce and offer
requirements of customers profitably.
Marketing mix and communication mix
According to Kilgour, Sasser and Larke (2015), marketing mix refers to set of tools used to
pursue towards objectives within target market. It is foundation model for an entity that is
centered around product, physical evidence, place, process, price, promotion and people. It looks
1