The role of digital marketing and social media marketing –

The role of digital marketing and
social media marketing – theory and
examples

Table of Contents
Introduction......................................................................................................................................3
PART 1............................................................................................................................................3
Marketing explanation.................................................................................................................3
Marketing mix.............................................................................................................................3
Digital Advertisement..................................................................................................................3
PART 2............................................................................................................................................5
Descriptions of social media campaigns......................................................................................5
Screen shots of successful promotions along with interactive templates and standards.............6
Content Marketing Effectiveness....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

Introduction
Social media has a huge part to perform in the corporate world in current generation. This is
an easy way to establish customer partnerships. There are a variety of companies that use new
digital technology to share their goods and services with customers, whether minor or major
(Chaffey, 2019). This allows corporations to meet a vast number of clients in a short period of
time. It also has a positive impact on the organization's sales and financial performance of the
firm. Various definitions of a marketing blend, internet social media marketing were described
throughout the accompanying article.
PART 1
Marketing explanation
Marketing is being described as a collection of practices regarding the creation, contact,
storage and sharing of an organization's products to its stakeholders and society through anyway.
The primary motivation behind advertising is to raise consumer satisfaction and efficiently
achieve full income for the company alongside everything. It is possible to break marketing
through 3 segments: conventional marketing, partnership marketing as well as online advertising.
The use of internet and information marketing is growing exponentially, and in only a short
amount of time, it also allows companies meet a vast number of customers. This leads to the
rapid improvements in company efficiency and profitability.
Marketing mix
Marketing mix is being described as a collection of certain activities and also strategies that a
company uses successfully to sell its goods. It is a tool composed of 7 different components.
There are 7 digital marketing P's that involve venue, price, commodity, promotion, physical
proof, individuals and procedures (Hanlon, 2019). Promotion is really an important part of the
marketing mix, using a variety of various methods, like advertisement, sales, digital technology,
social networks, direct sales, etc. Which allows companies to efficiently share the knowledge
they need to their clients for their goods and services.
Digital Advertisement
Digital entertainment advertising leads to brand aspect that utilises Internet-based and internet
technology to advertise services and products, like mobile phones and computers. The big