The Role of Digital Marketing and Social Media Marketing - Theory and Examples

This report explores the role of digital marketing and social media marketing, including an explanation of marketing, the marketing mix, digital marketing, and social media marketing. It also provides examples of effective social media content and discusses why social media content is effective.

The role of digital marketing and social
media marketing – theory and
examples

Table of Contents
Introduction...................................................................................................................3
Part1.............................................................................................................................3
Explanation of marketing..........................................................................................3
An explanation of what the marketing mix is and where the communications mix
fits..............................................................................................................................3
An explanation of digital marketing...........................................................................4
An explanation of social media marketing................................................................4
The need of digital marketing and social media marketing......................................5
Part 2............................................................................................................................5
Two examples of social media contents that really work and justification of why
they work...................................................................................................................5
Screen shots of effective campaigns with reference to established models and
standard for digital marketing....................................................................................6
Why social media content is effective?.....................................................................8
Conclusion....................................................................................................................8
References.................................................................................................................10

Introduction
This report include the basic knowledge of the marketing and make the
organisational behaviour to promote and sustain the order and make sure for
prompting company’s product and services. This is the set of specified activities
which include communication, exchanging and delivery the products which are
helpful in make more customer (Almutairi, 2021). The tools which actually include the
different aspect and growth within the company are relatable for the marketing,
social media and internet texting. These tools are very helpful and effective for the
growth of the company. This report is divided into two part; part one is related to
marketing, for make effective growth for different marketing. The second part will
include social media campaign, and effective growth of social media content.
Part1
Explanation of marketing
Marketing is the process which are helpful in analyzing the activities to
promote and sustain the product and services of the company. It will be helpful in
analyzing and considering different concept and try to focus on the activities which
are helpful and effective for getting more knowledge of marketing trends (Ang and
et.al., 2021).
The AMA’s definition of marketing is basically related to marketing research
and make some major marketing research review which are helpful in review and
approved the marketing activities. It will include the set of different process,
communication, and exchange services are related to different way and society of
the parts (Definition of marketing, 2021).
An explanation of what the marketing mix is and where the communications mix fits
Marketing mix is the concept which are related to referring and make a
combination of having various activities to make action that for being used and make
effective companies to work to analysis different good and sector. It will be related to
work and manage some specified products and make high competitors. It will be
included by:
 Price: This is related to major changes and growth for working over the
products and period to analysis different aspect and make company

production value (Climescu, 2021). It could be related to source the need and
customer analysis.
 Promotion: This is the relation and process which are related to work and
manage effective source and able to manage some other company’s
behaviour and make more potential customer. Direct marketing and social
media platform are the major tool which are helpful in analysing different
concepts and major strategies in sales products.
 Place: This has been related to work and manage the activities, to determine
what major areas and make distribution within product and services. In the
major activities there are different way and make product available for the
company. It would be helpful in managing and growing the need to work as
per the growing customer’s demand.
 Products: This will be related to physical item, and make effective qualities to
work and make satisfy the customer demand. All of these are related to work
and make produce major changes in the marketing concept.
Communication mix is the part of promotion strategies, there are different
tools and make technique for organisational behaviour (Evans, Bratton and McKee,
2021). This will be related to work personal selling, social media managing concept.
It would be related to high company make communication strategy for their own
customer and communication process.
An explanation of digital marketing
The use of digital marketing is basically related to work and manage as per
the growing standard of the marketing techniques. This is the technique which are
used by major companies to work and manage their performance through phones,
internet and many other electronic devices which are helpful in analysing and
growing the need to work and use effective information customer (Gupta and
Sharma, 2021). This can be related to the currents situation, as after seeing the
major pandemic impact, it has been related to work and manage some major growth
and activities to relate different aspects. Digital marketing is the concept of online
marketing tool which are helpful in make attraction and work through online
channels.

An explanation of social media marketing
After analysing the meaning of digital marketing, it is important to analysis the
social media marketing concept. It would be related to use and promote effective
products and services which are helpful for the growth in future. This would be
related to engaging activities and their potential customer which are effective and
growth to analysis some major audience and their online reputation to work and
make high competitors within market analysis. Further, it is used and make more
social media concept which are related to work and make different connection to
work and make more potential customer within the market analysis. These platform
include, Facebook, Instagram, you-tube and many other which are helpful in
analysing the performance and make effective growth within market.
The need of digital marketing and social media marketing
Most of the business activities are basically related to the high growth and
competitive terms which are related to major dynamic nature and different goals
within the market analysis. There are high need and urge to work and manage the
customer satisfaction which are helpful in analysing and growing need of marketing
(Mathaisel and Comm, 2021). It could be related to major and effective part to
analysis the concept and make sure to work as per the decided market growth.
 Increase loyalty: digital marketing and social media marketing strategy are
helpful in analysing major concept and growth to work and make proper and
related to services and make major effective manner. It would be related to
make productive approach and analysis as per the growing demand and
make brand awareness. All is helpful in analysing and make market research
for using close relationship. These are related to work and manage solving
approach to complete their need and wants.
 Cost effective and improve productivity: This is helpful in analysing cost
effective method to work and manage some other promoting for those website
charge money to promote difficult brand make companies to promote
marketing strategies for marketing products. All of these are related to work
and make great return on major investment. These activities are related to
advertisement in social media in gaining more profit and growth.

Part 2
Two examples of social media contents that really work and justification of why they
work
Social media marketing are the major concept that would be helpful in
analysing the major concept and growth within market and make sure the company.
There are different network and approaches which are used by company to make
more strategic approach and related to major changes and growth over the period of
time. It will be helpful in making effective share value which are related to growth and
approaches of the company and make some effective content for the growth of
company. There are different way and approaches which are useful and resources
for make effective organisation within the society (Meilatinova, 2021). The two main
example which are related to social media content are related to:
 Images: Images are remain content which are helpful in managing and work
as per the growing demand to make effective approaches which are essential.
It will be related to the ease of understanding and their concept are rarely
helpful in managing conceptual data. It would be helpful for the companies by
promoting discounts, growth and make effective pictures for looking best in
their company’s products.
 Videos: these are the next social media content which are helpful in
understanding different concept and make effective approach by the
understanding and make effective products to make customer attraction
(Mostafa, 2021). It would be related to make more attractive growth and make
effective understanding of companies and their customer at the same time.
After analysing the two marketing content, it would be helpful for the company
to make some strategic information and make effective use of social media platform
like Facebook, Instagram and many more. The need to understand the customer and
analysis major changes company needed to work and make social media content to
work and make some strategic information (Pezzuti, Leonhardt. and Warren, 2021).
These information and content are very important for the companies. As it will be
related to work and manage some major changes and their social media
performance are liable to work and start some better understanding and distribution
channel over the period of time. Further the company are able to work and manage
increase engagement and happy customer. In addition to that it will also increase the

opportunities and make conversion rate for the companies and make potential
audience within market.
Screen shots of effective campaigns with reference to established models and
standard for digital marketing
Figure 1,Sainsbury’s launches bid to drive social customer service, 2021
Sainsbury
are using major
tools for the
company and
make sure to
attract customer.
It will be related to make some major changes in some screenshot and make
campaign to make campaign and their different concept. Further the company use
RACE model to work and manage the understanding for attracting campaign. It will
be related to work and make structure for digital marketing and understanding
concept. This model include Reach, Act, Covert and Engage. It could be helpful in
managing and going demand for customer and make effective challenge within the
society.
Figure 2, Sainsbury’s launches bid to drive social customer service, 2021

Reach is the first step to make building for make awareness and reach
different products and services for customer. Act to work and manage engagement
between customer and brand. It will be helpful for making interaction which are done
through major social media websites (Qurrata and et.al., 2021). It can convert, make
stages which are related to work within the purchasing for item and make Sainsbury
which are related to make payment due to major online. Whereas some engagement
within the long and lasting relation to work and manage customer to purchased their
products and review for rating company and accordingly manage.
Why social media content is effective?
This has been related to work and manage to effective tool and make
technique to use and promote their products and services. It would be related to
major effectiveness and content of social media to make the use of resources in right
way:
 Brand recognition: These are the basic use of social media content as this
will make major increasing brand and front of customer. This will be related to
make sharing information to analysis the potential and make their valuable
customers. Al of these are related to br and recognition and help company to
promote and recognise the market approach.
 Richer experience: It will help the company to work and make richer
experience for their customer. This would be related to provide some major
market trend and analysis making update and customer are become their
effective users (Testa, Bakhshian and Eike, 2021). These are helpful in
managing and growing and make feedback from their customer and it can be
related to positive and negative impact. This will be related to work and make
some major changes within the society and make sure to work as per the
growing demand.
 Improve potential: this will be related to work and make improve converting
and make potential for using customer to make positive manner. Most of the
different companies are able to make more strategic approach and work as
per the product and make better service within the result. It will be related to
more research and effective analysis of market the company used their social
media marketing strategies. All of these are helpful in managing and growing
need to analysis some major concept to perform and make some major

eventual relation to work as per the growth of different aspect to analysis
some major changes within the society.
Conclusion
From the above report, it is analysis that social media and digital marketing
are the concept of promoting tools and products for the company. It is the big
platform and growing opportunities to work and manage different aspect to analysis
some different growth and digital marketing in the promoting tool for make buying
and selling concepts of products and services within market. All of the above points,
make a clear statement that company must adopt these strategies to promote their
products and analysis as per the growing demand of marketing mix strategies and
help through different marketing channels within the society.

References
Books and journals
Almutairi, N.N.N.A., 2021. Social Media Advertising: Marketing E-Cigarettes on
Instagram to Adolescents & Emerging Adults in the United States (Doctoral
dissertation, Michigan State University).
Ang, J.S. and et.al., 2021. The role of social media in corporate governance. The
Accounting Review, 96(2), pp.1-32.
Climescu, A.M., 2021. What Role Do Social Media Play for Robo-Advisors?.
In Robo-Advisory (pp. 245-255). Palgrave Macmillan, Cham.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing &
Publishing.
Gupta, M. and Sharma, A., 2021. Enhance Customer Engagement via Facebook
Fanpage for Increased Purchase Intentions: Case of eWallet. International
Journal of Online Marketing (IJOM), 11(1), pp.62-77.
Mathaisel, D.F. and Comm, C.L., 2021. Political marketing with data
analytics. Journal of Marketing Analytics, 9(1), pp.56-64.
Meilatinova, N., 2021. Social commerce: Factors affecting customer repurchase and
word-of-mouth intentions. International Journal of Information
Management, 57, p.102300.
Mostafa, R.B., 2021. From social capital to consumer engagement: the mediating
role of consumer e-empowerment. Journal of Research in Interactive
Marketing.
Pezzuti, T., Leonhardt, J.M. and Warren, C., 2021. Certainty in language increases
consumer engagement on social media. Journal of Interactive Marketing, 53,
pp.32-46.
Qurrata, V.A. and et.al., 2021, January. Social Media and Islamic Marketing Towards
Customer Satisfaction and Loyalty Impacts in Indonesia. In Conference on
International Issues in Business and Economics Research (CIIBER
2019) (pp. 139-147). Atlantis Press.
Testa, D.S., Bakhshian, S. and Eike, R., 2021. Engaging consumers with sustainable
fashion on Instagram. Journal of Fashion Marketing and Management: An
International Journal.
Online
Definitions of Marketing, 2021. [Online]. Available through: <
https://www.ama.org/the-definition-of-marketing-what-is-marketing/>.
Sainsbury’s launches bid to drive social customer service, 2021. [Online]. Available
through: < https://www.marketingweek.com/sainsburys-launches-bid-to-
drive-social-customer-service/>.