The Role of Digital Media and Social Media Marketing

The role of digital media
and social media marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Marketing....................................................................................................................................3
Marketing Mix & where the communication mix fits................................................................3
Digital Marketing........................................................................................................................3
Social Media Marketing..............................................................................................................4
Importance of digital marketing and social media marketing in contemporary business...........4
PART 2............................................................................................................................................5
Examples of social media contents.............................................................................................5
Screen shots of effective campaigns along with models and standards for digital marketing....6
Effectiveness of Social Media contents......................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
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INTRODUCTION
In today's era social media plays an important role in business environment. It is an
effective way to develop relationships with consumers. There are a number of organisations be it
small or large which are using digital media and social media in order to communicate their
products and services to consumers (Chaffey, 2019). This is helping companies to reach a large
number of consumers at a small amount of time. It also have a positive influence on revenues
and profitability level of organisation. In the following report various concepts of marketing mix,
digital marketing and social media marketing are explained.
PART 1
Marketing
Marketing can be defined as a set of activities that involve development, communication,
processing and exchange of offering of an organisation to their customers and society along with
it. Major motive behind marketing to enhance customer value and along with it generate
maximum profits for the organisation effectively. Marketing can be divided into three segments
that are traditional marketing, relationship marketing and digital marketing. Use of digital and
online marketing is increasing rapidly and it also helps organisations to reach huge number of
consumers in just limited time period. It is leading to rapid increase in productivity and
profitability of business.
Marketing Mix & where the communication mix fits
Marketing mix can be defined as a set of certain actions as well as tactics that are
effectively used by an organisation to promote its products. It is a tool that consists of 7 different
element. These re 7 P's of digital marketing which include place, price, product, promotion,
physical evidence, people and processes (Hanlon, 2019). Promotion is an important factor in
marketing mix and it involves a number of different tools such as advertising, selling,digital
media, social media, direct selling and so on. This is helping organisation to effectively
communicate the required information to their customers regarding their product ans services.
Digital Marketing
Digital media marketing refers to that component of marketing which is using internet
and online based technologies such as desktop computers and mobile phones to promote the
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