The Role of Globalization in New Product Development

Managing a Successful Business Project
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Topic:
To determine the impact of globalization on the new product development of shoes. A case study
on Primark.
INTRODUCTION
Globalization is a method that integration and interaction with the large number of people,
government and organizations of other countries. Globalization concept is the most frequently
used as a reference of create and integrate with the global economy. This process driven by the
investment and international trade in the global world. It has led to increase the competition
level, financial condition and economic aspects for emerging the business (Mejías and et.al.,
2019). It will gain the competitive benefits on the different fronts through globalization and
reduce the cost of manufacturing. Primark is based on the fashion retail business and
successfully expansion their business in UK. It offers the wide range of products such as cloths,
footwear, accessories, beauty items. The organization will be participating in the London
Fashion week to launch their new product of shoes.
Aim: To determine the impact of globalization on the new summer shoes. A case study on
Primark.
Smart Objectives:
 To analyse the impact of globalization on Primark.
 To identify the negative and positive effects on the new summer shoes through
globalization.
 To explore the benefits of globalization on the enterprise’s growth and development.
 To recommended ways overcome barriers of globalization on Primark within 6 months.
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Rationale
The purpose of research to understand the concept of globalization and how they impact on
the business productivity and profitability when they have decided to launch a new shoe in the
London Fashion week. This research study will help for understand the positive and negative
aspects of product development through analysis (Phillips and Moutinho, 2018). On the other
hand, the complete study will help the researcher to determine changes within retail sector and
find the different parts of manufacturing to hold new item. According to rationale, it quite useful
for researcher to understand the complete process frame of product launching and how they can
fulfil the requirements.
Project Management plan
It is based on the formal documentation that help for measurement the performance of
projects. It must be considered the scope, schedule and cost of baseline that collectively referred
to the overall performance of research project (NathEweje and Bathurst, 2019). Researcher
always focused on the performance of project which referred the advantages of completion.
Scope
The research project scope is to identify the requirement and needs of new product
launching so that it is important for managing and controlling the process to understand the level
of competition. This phase is related the initialisation where it can identify the specific goals and
objectives. Moreover, it has needed to be well written and define clearly in the boundaries of
research project.
Cost
It depends on the financial commitment towards the research project that can identify the
specific cost of material, equipment, resources and so on. Researcher must be estimated the
overall cost of project completion. It is important part of research project to consider all
resources and carried out effectively and efficiently. As per analysis, the cost of project will be
done £6000. In additional, it is total cost that requires for incurred in the project development.
Particulars Cost
Recording (Tools and Equipment’s) £50000
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Analysis and Reporting £2000
Participant incentives and Travel £3000
Total £55000
Table :1
Particulars Cost
Production £7000
Manufacturing £3000
Marketing £5000
Other miscellaneous £7000
Total £22000
Table : 2
Resources
For completing the project that has to be required the different type of resources such as
capital, man power and labour etc. In this way, it will increase the number of different activities
related the research in effective manner. Researcher will use the formulation and plan with team
to accomplish their specific objectives (Ritch, 2018).
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Time
It has required to manage all activities of project with the proper specific deadline and it
has been completed within the time framework for identifying the information about the due
dates and variables. Researcher will use the Gantt chart to divide the work within specific time
intervals. it will be completing on the 15 Week as per the schedule.
Communication
It is an essential part of research project where the researcher will communicate with the
other participants regarding the project (Brenot and et.al., 2017 ).it will gain the knowledge and
share information from one part to other. It useful for resolving the problem and issue of case
study on globalization.
Risk
Risk management is an essential for research project that can help for managing and
controlling all activities. Researcher will implement the conception of research idea which are
uniquely associated with the risk.
Construct the work break down structure and Gant chart
It is defined the chart that illustrate overall project schedule and performed the specific task
within time intervals. It useful for research project to manage the overall system and allows track
the status of project tasks.
Time Framework
Activity
1Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week
Determine the
research topic
Used an
appropriate
Methodologies
Targeting
potential
consumer
through new
product
Estimating
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overall sales
volume
Understand
the
competition
level
Plan items and
facilities
launch of new
product
Discussion and
Conclusion
Submission
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Targeting potential
consumer through new
product
5 hrs Wed 9/11/19 Wed 9/11/19
Auto
Schedule
d
Estimating overall sales
volume 5 hrs Wed 9/11/19 Thu 9/12/19 1
Auto
Schedule
d
Identify the competition
level 5 hrs Thu 9/12/19 Thu 9/12/19 2,1
Auto
Schedule
d
Plan items and facilities 5 hrs Thu 9/12/19 Fri 9/13/19 3
Auto
Schedule
d
launch of new product 5 hrs Fri 9/13/19 Mon 9/16/19 4
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Work Break down structure
A work breaks down structure is organised the project in specific manner and also
divided into manageable section in proper manner. It is based on the hierarchical decomposition
of work that can execute the work by researcher.
Figure 1 Work Breakdown structure
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RESEARCH METHODOLOGY
Research methodology is a process of collecting the information for the purpose to manage the
business decision. It may involve the interviews, techniques, methods, survey that can useful for
identifying the relevant data regarding the research project (Bresler and Stake, 2017). This type
of framework within the research project conducted the baseline and associated with the
assumptions in the research.
Research Method
This type of research method is associated with the research project that will use for
conducting research. It can be divided into two different groups: qualitative and quantitative
research method (Brenot and et.al., 2017).
Researcher will select qualitative method for analysing the specific results and outcome
with non-numeric data by using questionnaires etc. on the other hand, it also used the
quantitative method for analysing the information through thematic analysis.
Research Design
The research design mainly refers to the entire strategy that can integrate with the
different element of case study in logical manner. It is important part of research to clear all the
specific role and their purpose (Aithal, 2017). It can be categorised into two types: Exploratory
and conclusive research design.
Scholar will select the exploratory design that intends to explore questions which doesn’t
offers the final solution. It helps the researcher to easily handle the problem and issues that
occurs in the research project.
Research type
The research type is mainly depending on the type of research as per the nature and
behaviour of case study. Especially, when it can be divided into different ways: Applied and
fundamental research.
Researcher will select the fundamental research and contribute towards the scope and
knowledge of research without implementing the practical approach. Scholar must contribution
of knowledge of book in the research field.
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Research Philosophy
It is belief about the effective ways in which information can gather, analyse and collect
in efficient manner (Martin, 2017). The philosophy is based on the assumptions about the nature
and source of knowledge. There are different types of research philosophy such as Pragmatism,
interpretivism, positivism and realism.
Researcher will use the interpretivism philosophy that can involve to easily interpret the
element in case study. It useful for integrated with the human being to identify their point of
view related research project. According to interpretivist, researcher can assume to access the
reality by using social constructions. It is an essential for researcher to identify the differences
among the peoples.
Research Approach
It can define as the procedure and plan that consists of variety of assumption in the detail
manner. It has to be considered the scientific study of research field. It can be divided into
different groups: inductive, abductive and deductive research approach (Rodrigues and Rosa,
2017).
Researcher will apply the inductive approach in the project which based on the existing
theories and observations. It must be including the pattern of research on the basis of hypotheses.
It useful for researcher because they feel free to move any direction and applying the conceptual
ideas in it. This approach will improve the experience of researcher towards the research field in
order to reach decision.
Data collection
It is a collection of data from the valid source that can identify an appropriate solution of specific
problem in research (Ulmer, 2017). Data collection is important aspects of research to store all
necessary data related the topic. There are two different types of data collection methods:
primary and secondary.
Researcher will apply the primary data collection in the research project by using
questionnaires with the close ended. It may involve the standardisation of high level which
acquires all type of finding. On the other hand, qualitative case study aims to ensure the greater
depth of understanding.
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Sampling
It is a specific principle that can use for selecting the participant or members in the
research study. sampling is basically group of items, people and objects that taken from the long
term measurement in case study. it should be representing the population and also ensure to
generalise the finding of samples. There are total 30 manager’s participants in the research to
give their own opinion on the research field. Researcher will select the simple random sampling
where each members chosen the size of sample.
Ethical consideration
It is the most important aspects in the research case study that can specify the ethical values
in the dissertations. Ethical principle will help for researcher to determine the right things so that
it helpful for maintain the ethical environment and culture (Rodrigues and Rosa, 2017). There are
different types of points considered in terms of ethical values.
a) Participants of researcher should be maintained the privacy related the data or
information.
b) It should be controlled the level of confidentiality regarding the research information.
c) Any type of misleading data should be avoided during research study.
d) Scholar will avoid any type of deception and exaggeration in the research objectives.
e) Researcher must ensure to obtain the consent from the other participants in the case
studies.
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DATA INTERPRETATION
Data analysis is a process of implementing the idea and concepts in the research which help for
analysing the relevant sources in order to identify results.
Theme: 1 Globalization affect Summer shoes products development process.
Respondent Frequency
Agree 5
Strongly Disagree 5
Disagree 10
Strongly disagree 10
Total 30
Data Interpretation
As per above chart, it can be identified that globalization effect on the summer shoes
product development process. It has found that 5 employees are agreed and 5 strongly disagree
and 10 disagree and 10 strongly disagree. In this way, it concluded that Maximum employees are
disagreed when globalization effect on the summer shoes production process. It has been
analysed to understand that globalization improve the performance and efficiency where
employee give their own opinion as per experience.
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Theme:2 Modern technology useful for launching new summer shoes in global marketplace.
Respondent Frequency
Agree 6
Strongly Disagree 7
Disagree 8
Strongly disagree 9
Total 30
Data Interpretation
In above chart, it has been summarised that Modern technology uses for launching the
new summer shoes in global marketplace. As per discussion, it can be identified that Maximum
respondents are disagreed when globalization increase the modern technology in the product
development. It has found that 6 employees are agreed and 7 strongly disagree and 8 disagree
and 9strongly disagree. It has been analysed to understand that Modern technology improve the
performance and efficiency where employee give their own opinion as per experience.
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Theme:3 Competitive level increases threats and opportunities in the production of new summer
shoes.
Respondent Frequency
Agree 15
Strongly Disagree 10
Disagree 4
Strongly disagree 1
Total 30
Data Interpretation
As above table, it has been summarised that the competitive level increases new threats
and opportunities in the production of summer shoes. As per discussion, it can be identified that
Maximum respondents are agreed when globalization is developing threats and opportunities in
global marketplace. In this way, it can be analysed 15 respondents are agreed and 10 strongly
disagree and 4disagree and 1 strongly disagree. Each respondent are participants for providing
their opinion towards the competitive level and how they can develop the new threats and
opportunities in marketplace.
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Theme: 4 competitive advantage help in increasing targeted customers of summer shoes.
Respondent Frequency
Agree 8
Strongly Disagree 8
Disagree 9
Strongly disagree 5
Total 30
Data Interpretation
In above discussion, it has been found that competitive advantage help in increasing the
target customer od summer shoes. it can be identified that Maximum respondents are disagreed
when globalization increase the modern technology in the product development. It has found that
8 employees are agreed and 8 strongly disagree and 9 disagree and 5 strongly disagree. It has
been analysed to understand that competitive level can be identified and improve performance
or efficiency where employee give their own opinion as per experience.
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Theme: 5 globalization work as a hindrance in launching new product.
Respondent Frequency
Agree 10
Strongly Disagree 5
Disagree 10
Strongly disagree 5
Total 30
Data Interpretation
As per above table, it has been summarised that globalization become work as hindrance
in the new product launching. There are maximum respondents are agreed when globalization
become the work as a hindrance because it has been increased the demand of new product so that
many other small business revenue has been decreased in day by day. In this way, it has
increased the level of competition in global marketplace. It has been found that 10 respondents
are agreed and 5 strongly disagree and 10 disagree and 5strongly disagree.
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CONCLUSION
As per discussion, it concluded that globalization has increased the demand in between the
organization that help for improve the quality of services. It can be identified that it become the
faster and greater performance in the business which requires to maintain the transmission of
goods and services. Globalization become work as a hindrance in the new product launching
because they can add more expansion and resources for the purpose of management.
Furthermore, it also covers all the objectives and aim related the research project. The present
report must be analysed the positive and negative aspects of globalization on the Primark while it
has decided to launch a new product in London Fashion week. Moreover, it can be considered
the research methodology and technique which help for collecting the relevant data or
information related the topic. At last, it can overcome the barriers that generate during the
globalization.
RECOMMENDATION
As per above discussion, it will be essential for providing the suggestion and advice for
further enhancement.
The globalization is basically vast topic that must consider as an important in the
organization because it directly impact on the process of new product launching. In Primark, HR
has been performed the significant operations that can work on the culture and environment at
workplace. It should be carried out the effective approach to maintain the process of product
launching in London Fashion week. Manager must be working with the other staff members by
using modern technology but it has required to follows the rules, regulations and government
compliances etc. Globalization always brings the innovation but sometimes, it can perform as a
hindrance in the process of product development because it will increase the price of product and
also increase the competition level in globsal marketplace. On the other hand, it will use
alternative research method to find the accurate result and outcome in the research studies.
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REFLECTION
The report is based on the topic of globalization and how they can influence the new product
development and launching in London Fashion week. As per my experience, I have learnt many
things for analysing the important element and components which suitable for business increase
productivity and profitability.
As per research, I found that globalization impact on product development in both positive
and negative ways. I have used the interpretivist technique help for me to collect the information
and data related the research through suitable sources. At that point, I faced some challenges of
distinguish the suitable resources that can easily fulfil the requirement of research studies. On the
other hand, I also trying to investigate the activities of globalization in the business operations
and functions.
Apart from that I get overcome the barrier and challenges in the research studies to choose
an appropriate methodology that can handle the situation and conditions. I have great strength
the depth knowledge of globalization that help for me to implement the new conceptual idea in
further enhancement. After conducting the successfully research, I also given my own opinion
towards the globalization because of clear all doubt for improving the performance and
efficiency. I believe that globalization comprises the future growth and development by using the
possible resources in order to acquire the knowledge or skills. As per my opinion, it should be
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REFERENCES
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Ulmer, J.B., 2017. Posthumanism as research methodology: Inquiry in the
Anthropocene. International Journal of Qualitative Studies in Education. 30(9). pp.832-
848.
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Appendix 1
Questionnaires
Q1. Do you know globalization affect new product development process?
 Agree
 Strongly Disagree
 Disagree
 Strongly disagree
Q2. Do you think Modern technology uses for developing new summer shoes in global
marketplace?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q3. Do you think Competitive level increases threats and opportunities in the production of new
summer shoes?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q4. Do you think competitive advantage help in increasing targeted customers of summer shoes?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q5. Do you think Globalization work as a hindrance in launching new product?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
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Q6. What are the significance of globalization?
 Increases the employment and job opportunities.
 It will help for decreasing the rate of poverty and improve the services.
 Free to maintain the flow of technology from one nation to another.
 Improve the business environment and flow of investment and capital.
Q7. What are the positive aspects of globalization in marketplace?
 Increase the growth rate of country economies.
 Help for given the equal right and income to their employees.
 Improve the culture environment at workplace.
Q8. What are different strategies used in the globalization for managing and controlling the
business task?
 Identifying the resources and equipment in the business operations.
 Communicate and interact with the people by using distributed channels.
 Control the production of goods and services form one nation to another.
Appendix:2
Log Book
Week No. Date
Identified
Update on weekly research (including new ideas or change in
project direction)
1 03.06.2019 In week one, I start to find the research topic and subject as per
analysis.
2 10.06.2019 In second week, I could start to collect and gather the relevant
information regarding topic or subject.
3 17.06.2019 In third week, I start to find the background relevant theories and
existing methodology.
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Week No. Date
Identified
Update on weekly research (including new ideas or change in
project direction)
4 24.06.2019 In fourth week, I can use the different types of catalogs to find
books and other media.
5 01.07.2019
In fifth week, I can use the database for finding the journals
article.
6 08.07.2019 In sixth week, I evaluate what you find during the research study.
I reviewed the journals and other articles for primary.
7 15.07.2019 In seventh week, I use the other search engine to use the
directories.
8 22.07.2019 I also finding the cite what I use standard format in the research
project.
9 29.07.2019 I have successfully completing the research studies by using
technique and methods.
10 05.08.2019
At last, I have done the research project.
Appendix:3
Performance Review
Performance Review
What was the project supposed to accomplish?
Aim and Objectives
To determine the impact of globalization on the new product development of shoes. A case
study on Primark.
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Did the project success in its aim and how?
Yes, I have completed the research work within specific deadline. I also improve my learning
skills. I have been selecting an appropriate research methodology that help for me to identify
the issues and try to resolve them.
What did you learn from research project?
I learn to handle the reliability and viability in the data research.
How would you rate the performance of manager?
9 out of 10
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