The Role of Image in Online Promotion: Focusing on the Influence of Film on Consumer Choice within TUI

Unit-4 Research Proposal
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Contents
Introduction.................................................................................................................................................3
1.1- Formulate and record possible research project outline specifications.............................................4
1.2 Identify the factors that contribute to the process of research project selection.................................6
Rationale.................................................................................................................................................6
1.3 Undertake a critical review of key references....................................................................................7
Literature Review....................................................................................................................................7
1.4 Produce a research project specification............................................................................................9
Research Methodology............................................................................................................................9
References.................................................................................................................................................10
Appendix...................................................................................................................................................11
1.5 Provide an appropriate plan and procedures for the agreed research specification..........................11
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Introduction
This research conducted is based on the topic, “The role of image in the online promotion:
focusing on the influence of film on consumer choice within TUI." The whole research is based
on the chosen topic. Technological advancement wise, this sector was the first that was
revolutionized in social media. Technology has made the travel and tourism sector safer for the
tourists and has encouraged advancement in this sector. The consumer sensitivity is the main
criteria for the technology development that is fulfilled in this research project. The role played
by the image is considered vitally important in the travel and tourism industry.
The research methodology and techniques used for this research have been appropriate and
efficient. It consists of summative and the formative types of research presentation with the use
of the questionnaires. For this questionnaire, which is prepared in relation to the topic that is
stated above, is distributed among UKCBC students and answers are selected randomly, which
further help in preparation of summative research. The primary and secondary data has been
collected and effective methodology has been used for accomplishing this research. The various
theories have been explained and the literature review has been very helpful for this research.
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Task 1
1.1- Formulate and record possible research project outline specifications.
Title
"The role of image in the online promotion: focusing on the influence of film on consumer
choice within TUI"
Brief Introduction
The main reason behind carrying out this research is to examine the technology impact in the
tourism sector and travel industry. It is true that the technology plays a vitally important role in
all phases of the businesses (Ibrahim, 2017). A better analysis of the research topic with the help
of a literature review of the project will help in knowing how to use the technology properly for
the customers and make their travel safe. This research proposal report will provide information
which is extremely important for the TUI to remain competitive in the competitive market and
earn revenues and increase their profit making (Tyagi, 2014).
Research Question or Hypothesis
Research Questions
Q1. What is the extent of use of the image in online promotions for TUI?
Q2. Which social media network does TUI use for creating a better image?
Research Hypothesis
H0– The image in online promotions impacts the on TUI.
H1-The image in online promotions does not impact the TUI.
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