The Role of IT in the Starbucks Corporation

Running head: STARBUCKS CORPORATION
STARBUCKS CORPORATION
Name of student
Name of university
Author’s note:

1
STARBUCKS CORPORATION
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Recommendation 1.....................................................................................................2
Recommendation 2: service delivery.........................................................................3
Recommendation 3: enhancing the payment process................................................4
Conclusion......................................................................................................................4

2
STARBUCKS CORPORATION
Introduction
This report aims to discuss how IT can be used in the Starbucks corporation. Three
recommendation has been chosen from the case study of the Starbucks corporation and the
role of IT for identifying how this recommendation can be implemented in the organisation.
Lastly, this report conclude with an appropriate conclusion for this report.
The company, Starbucks Corporation is the American company that was founded in
1971 and it is established in Seattle (Chua & Banerjee, 2013). This company specialises in
the coffee all around the world and it provides the best services to the customers with their
best quality coffee.
Discussion
Recommendation 1
Business expansion: data mining and the business analysis can help in the expansion
of the business in the new markets. The market research helps in gaining insight of the
market where the company are intending to expand their business. The use of big data can be
done for analysing the markets and then strategic analysis can be conducted for gaining the
appropriate result from the data (Aiello & Dickinson, 2014). The use of IT provides the
descriptive, prescriptive and predictive analysis of data and then it collaborates with the
executives for assisting to make the valuable decisions of business.
Management information system: The role of big data in the expansion of the
businesses is significant but with the help of the management information system, the
company can use the results of the big data efficiently. The MIS provides the companies with
the access to the data of sales, levels of productivity and the expenses. This leads to the