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Roles and responsibilities of marketing officer in wider context

   

Added on  2020-06-06

18 Pages5668 Words154 Views
Marketing Essential

ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Responsibilities of marketing officer and proposed structure of marketingdepartment.................................................................................................................................1P2 Roles and responsibilities of marketing officer in wider context.....................................3PART 2............................................................................................................................................5P3 Comparison of ''Your destination'' and Nation express of the basis of 7Ps ofmarketing....................................................................................................................................5P4 Marketing plan for national wide expansion.....................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing department of an organisation is constantly engaged in promotion of organisationproducts and services in the market. It ensures that the company is able to generate good amountof profits for long term sustainability. “Your Destination” is one of the new organisation that isbased in London and Essex. The crucial role of marketing manager is to make sure that thecompany is able to attain a competitive edge in market for long term sustainability. In this report,there is a brief comparison with other organisation are completed (Baker and et. al., 2016). Amarketing plan is needed to complete the assignment. This project will allow reader inunderstanding as how well marketing department can boost organisation effectiveness inmarketplace.PART 1P1 Responsibilities of marketing officer and proposed structure of marketing departmentMarketing is one of the process that promotes products and services as to enhance the salesand profitability. It isn't a onetime action however it is a normal procedure which must be takenafter finished regular interim in order to make a constant interest for it. Its primary intention is todraw in new Clients, fulfil them and change over them into steadfast Clients (Cabrera andWilliams, 2014). The basic connection through which great created at one place is soldeverywhere throughout the globe through a nonstop request is "Marketing". This is on account ofif the need isn't made by advancing the item or administration there will be no interest for theproduct created and subsequently no deals.Following are the responsibilities of marketing manager working in your destination. Thevarious operations of department are:Market Research: It is one of the task which is completed by marketing manager thatincludes information collection regarding products and services offered by different companiesworking in transportation sector. They need to keep on analysing the information for making amore effective plan for future. Planning expenses: It is the duty of marketing manager to develop plans of marketingwhile keeping all the expenses that will be incurred in mind. As all the promotional cost will alsoincrease the efficiency of product. If the actual cost will increase, then it will impact organisationmargins. 1

Maintaining Brand Image: It relies upon many elements like value, quality, generosity oforganization, advancements (Bastable, 2016). As a promoting officer it’s his obligation to makea constructive brand picture in people's mind towards the item. He may even be required tocontrol its perceived image to expand the benefit for firm.Expansion: A successful campaign will boost sales and profits of the organisation.Marketing managers play a vital role in enhancing the market share of organisation byintroducing new products in the market. With proper focus on market trends the managers willbe able to deliver right products to consumers. Customer service: Its officer’s obligation to diminish the gap amongst organization andclient by a decent back-end group (Brychkov and et. al., 2017). The officer is required to watchthat the items sold have positive inputs and if there are any issues with a similar it must be repaidby the organization.Make advertisement strategy: Promotion of items in essential for persuading the Clientsto take benefit from the organization. Promotion managers make arrangements by identifyingwith notices, this is considered as the key operation of this division.Marketing structure: The authoritative structure of promoting division changes fromorganization to organization. The structure is divided in various channels depicting the part andcapacity of every office. Showcasing structure is broken down in two sections in particulartraditional promoting and Digital advertising. There is different sort of marketing structure areidentifying in which business is operating in an appropriate manner. Mainly, following are thetypes of market structure in which every Your Destination is operating business properly: Monopoly: It is a market where only one seller determine and large number ofbuyers are identified. Buyer have a right to charge price which ever they reallywant to but in control because more number of substitute are identified. YourDestination is operating business in such market nature where large number ofsellers are identifying and wide number of buyers as well.Monopolistic: Your Destination is operating their business in this market naturebecause more number of sellers and buyers are identifying over there. Thus, theirprofit generation capacity is also low which is not appropriate in their long termcontext. 2

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