The Role of Marketing

THE ROLE OF
MARKETING

TABLE OF CONTENT
 INTRODUCTION
 PART 1
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is the function that is basically used for
promoting goods and services in order to increase their
sales which directly increases their profitability.
 Present report will lay emphasis on Cadbury. Cadbury
is a British multinational confectionery company
wholly owned by Mondelez International since 2010.
 Report will lay emphasis on the role and
responsibilities of marketing function. It will provide
inter-relationship of marketing department with
various other departments.
 Assignment will also provide details about marketing
plan for the firm.

Definition and the marketing concept
 Marketing: It is that activity used for creating
relationship by satisfying consumers’ needs and
wants.
 This action of company assists them in attracting
consumers that directly increases sales of product.
 Nature of marketing defines it as an art and science
of choosing target market and enhancing consumer
experience by delivering them quality products.