The Role of Marketing Strategies in the Tourism Industry

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1....................................................................................................................................3Roles and Responsibility of the marketing function...................................................................3Interrelationship of marketing function with other functional unit area of the organisation......4ACTIVITY 2....................................................................................................................................5Evaluate Business objective and Marketing objective of the organisation.................................57 P's of Marketing Mix in context to Travel and Tourism organisation....................................7Examine Marketing Plan to meet with the marketing objective................................................9Evaluate two organisation which deals in Travel and Tourism................................................10CONCLUSION.............................................................................................................................10REFERENCES.............................................................................................................................11
INTRODUCTIONMarking is the essential part of the every business. It involves certain process andprocedures like planning, research work, branding and promotion activities and so on. There arevarious elements from which organisation will be able to achieve its goals and objectives. Themajor part of the business development is dealing with the selling sectors for the development ofthe business growth. The main aim of the business is to create the demand of the product andservices which can only be created through marketing survey only (Fine 2017)T&T (Travel and Tourism) which is a growing sector in the marketing industry and moreover in the competitive world this sector is able to attain the high value from the customer. Themain role of marketing in the travel and tourism industry is to identify the needs of the customer.So due to which marketers can design its products and services according to customer need anddesire. “The vision and mission of the company is inspire the people and get out in the world toexplore it”. However the large number customers can increase the sale and profitability of thecompany in an effective manner. This report is based on Thomas cook which is the one of themost achieving organisation in this sector. The product which they are offering is vacation plantrip and holiday plan packages and many moreACTIVITY 1(Covered in PPT )ACTIVITY 2Evaluate Business objective and Marketing objective of the organisationMarketing objective of the organisationThe marketing mix is the important part of the organisation and more over the goals andobjectives of all the different organisation, all the company use different techniques and toolswhich able the company to improve its working cultures of the organisation. Mostly it covers themarket demographics and product size and company size in an effective manner to promote moregoods and services which may attract the customer. The common marketing mix is 4P's whichincludes place, price, promotion and people, and also include 7P's that is place, price promotion,people,process and physical evidence, product through which organisation can work in aneffective manner. In context to Thomas cook the company is famous and working effectively inthis hospitality sector. The employees of this organisation is working hard to impress the
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