The Role of Marketing

THE ROLE OF MARKETING

TABLE OF CONTENT
INTRODUCTION
ROLES AND RESPONSIBILITIES OF MARKETING FUNCTION
IN CONTEXT TO MARKETING IN ORGANIZATION OF THE
ROLES AND RESPONSIBILITIES
CONCLUSION
REFERENCES

INTRODUCTION
There are a lot of activities which influence the services and products
which the organization and does marketing for. The products are not going
to work effectively in the market and gain profit if there is going to be no
marketing functioning in this modern market.
There is a brand image and reputation which the organization can gain
from marketing their products and services in the market and the
organization will also be able to increase the sales as well.
Unilever has been in the consumer goods industry from 1929 which gets
in a lot of experience for the organization.

ROLE AND RESPONSIBILITIES OF MARKETING
FUNCTION
To have clarity in the working it is very important that the roles and
responsibilities are distributed in the business effectively. Roles and
responsibilities are going to be discussed in the report of Unilever’s
marketing function.
Roles
Product and development designing
To improve the designs and products according to the demands and
expectations of the customers there has to be strong research and
development team.