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The Role Of Social Media In Public Relations - (Doc)

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Added on  2020-10-05

The Role Of Social Media In Public Relations - (Doc)

   Added on 2020-10-05

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The role of social media inboosting effectiveness ofpublic relation
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TABLE OF CONTENTSFORMULATING A RESEARCH PROPOSAL.............................................................................11. Introduction and Identification of the Project Topic..........................................................1Aims and objectives...............................................................................................................22. Literature review and contextualising the topic within existing knowledge......................33. Consideration of the relevant theoretical perspectives.......................................................54. Methodological considerations...........................................................................................65. Identification of key themes to be pursued in the project..................................................86. Preliminary sketch of how your dissertation will be organised.........................................8REFERENCES..............................................................................................................................10
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FORMULATING RESEARCH PROPOSAL1. Introduction and Identification of the Project TopicSocial media platforms help business in promoting product and services. Most of the socialmedia platforms have built analytics tools, which help company in tracking the progress,attainment and engagement of ad campaigns (Warren, Sulaiman and Jaafar, 2014). Consumercan interact with the organization directly when companies join social media platforms. Socialnetworking sites and blogs help followers to review comments made by peoples about theproduct being promoted (Valentini, 2015). Customer can express their needs, wants and valuesonline by using social networking websites. Social media facilitates two way communicationwhich is very much important for developing strong relationship between customers andcompanySocial media help in promoting businesses among the current and potential customers whoare already there. Facebook has 1.13 billion daily active users, and this platform business can usefor the advertisements of their product. Twitter has 313 million active users monthly, in additionto Facebook (Ways You Should Be Using Social Media as Your Top PR Platform, 2018).Businesses uses twitter as a prospects for leading the market, for instance, an auto mechanicbusinessman can do search for term like need mechanical or recommend mechanic within 10miles of their business address. Social media can be a great tool for growing the businessfollowing and increasing more users. Social media networks and mobile app has changed themethod of doing businesses which means by adopting these technologies an organisation canreach the target customers. Mostly popular mobile applications such as, WhatsApp, Instagram have billions of usersglobally and businesses use this app as a part of their communication solutions. Businesses areholding campaigns and contest for attracting more users in their WhatsApp group and Instagrampage. They can ask users to comment and share their views. Businesses take a look at what theirbusiness competitors are doing. Like what type of content, the competitors are publishing ontheir Instagram page and WhatsApp page. By using Social Media Optimization servicesprovided by various companies at affordable rates (Saxton and Waters, 2014). The business isimproving their online presence. Previously, P. Social media has encouraged many companiesto start concentrating more on their customers, and building positive relationships. Customers1
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can always go on Twitter and Facebook to sound off about bad client experiences.Communication on social media has to be contrastive in context of Public Relation. Anorganisation by utilising social media sends informal messages with the goal to power sales. Anorganisation can utilised social media platform for analysing the customers opinion aboutservices or products. By posting question on the companies social networking page, customercan get answers to their technical quires, product related questions or sales. In addition to this,by utilising the social media platform an organisation can provide quick response to customersqueries which will further assist firm in developing strong relationship with clients.Present survey is based on the role of social media in boosting effectiveness of publicrelation. This study has been conducted in to find out the role of social media in strengtheningpublic relation. Study will have focus on analysing the importance of social media in anorganization (Ngai, Tao and Moon, 2015). It will also have emphasizes on determining differentreasons behind the increase in use of social media. The research report will include justificationfor selection of methodologies for conducting investigation on specific topic. Furthermore,researcher will conduct a literature review to identify views of different authors. Report willprovide rationale, significance and research plan for the present report. The report is on the role of social media in maintaining the public relation effectively isone on organisation BT Group. It is British multinational telecommunications holding company.It is headquartered London, United Kingdom. It operates around 180 countries all over world andthe largest provider of fixed line broad brand. The BT group was founded in 1846.Problem Statement Social media has strained nearly every sector. Public relations practitioners now have tomake modification in their strategies in order to make sure they engage their audiences in the besPossible manner. Social media has brought the major transformation in communicationtechniques used by firm for facilitating interaction with customers. Many of the organisationssuch as BT group is utilising the social media for interacting as well as sharing information aboutproductsorserviceswithPublic.2
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