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The Role of Social Media in Recruiting New Students Assignment

   

Added on  2020-09-08

11 Pages3899 Words36 Views
THE ROLE OF SOCIALTHE ROLE OF SOCIALMEDIA IN RECRUITINGMEDIA IN RECRUITINGNEW STUDENTSNEW STUDENTS

Table of ContentsINTRODUCTION...........................................................................................................................1Effectiveness of social media campaign in higher educational institute.....................................1Effectiveness of social media campaigning................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9

INTRODUCTIONSocial media is playing great role in meeting the needs of organisation working in theeducation sector. Social media platforms are providing a platform for communication in betweenit's users (Hanna, Rohm and Crittenden, 2011). Social media platforms like Facebook, Twitter,Whatsapp etc. are providing a base to professionals and business entities to use their mediasource to promote and advertise their product and communicate with their targeted audience.Most of the organisations are using social media to promote their business and full fill theirrequirements. Educational sectors is also using social media to promote their business andmainly to accomplish their targets. This review is based on use of social media in campaigningfor higher education. Effectiveness of social media campaign in higher educational instituteMost of the educational institutes are using social media to promote and communicateAbout their courses to their targeted people which are mainly those students which are wants tomove further higher studies. It is essential for the educational institutes to communicate withthem which can help to them to fill all seats which they have for each section or subject.Communication and promotion can help to them to make a lead on students which are lookingforward for higher studies regarding to make a better career in particular subject. It's all aboutfuture of the student and as well as for the college and universities which are providing highereducation. Most of the educational organisations are using social media campaigning to increasequeries of students. Social media platforms like; Facebook, Twitter, Whatsapp, Snapchat,Instagram etc. are used by many universities which can help to them to share and satisfyingsocial media. Snapchat is mostly used app within youngsters so many of the universities are usethis to advertise their subjects and facilities provided by them for students. LoughboroughUniversity is also one of them which has used Snapchat to promote their educationalenvironment and facilities which can help to them to recruit new students. LoughboroughUniversity has used social media strategy to recruit new students, they have used their students toshow an insight of campus to attract more students which can take an admission in the campus.They have used smiling face of their students to attract more students towards them. They arepromoting their campus to attract more students towards them, they have their students pics with1

special geo-filters of overlays Loughborough University which can be accessed in the campusonly. They have used these geo filters on the starting day of academic year which can attractmore students to take admission in the college (Hong and Nadler, 2012). These pics shows thatstudents are extremely happy by taking admission in the college which can help to them to makea lead on those students which are searching a better college and campus for their higher studies. Another example of this is University of Salford, which has started a Selfie campaignusing with frames. All of their students has taken their selfie with Polaroid style frames which isnamed with university. All of these pictures are collected by the college on $SALFIE whichhelps to them to promote happier environment of campus which can help to them to make abetter environment in front of others which can help to them to recruit new students. All of thesepictures are shared on Instagram feed and most of these selfie campaigns are started in thebeginning of semesters. This is creative campaigning in which helps to them to spread a positiveimage and message among in them which are looking forward a better college according to theirexpectations (Kietzmann and et. al., 2011). So these are some examples which are used by theuniversities which can help to them to make a better change in their admissions and by they canadmit more students on vacant seats. Benefits of Social Media The social media is used to communicate or share information, ideas, thoughts andfeelings. It allows to interact or connects with international friend. Social media sites such asFacebook, Twitter, Instagram and Myspace which helps to interact with the international friendsand family. The college students are make international friends and connect with them in an easyand faster way. These sites offers some opportunity for interacting and communicate with eachother. Social media sites helps to make new friends and builds personal relation with them. Ithelps in searching an individual who are similar in nature and their likes are match with eachother. Many social media sites which provides video calls or chats in all over the world and sharenecessary information. This is helpful for college students to discuss some projects with theirlecturer but it consume more time (Hudson and Thal, 2013). School children are also used thesesocial sites which provides easy understanding of the chapters. Some college leaders post theirpresentation on the sites which helps to promotes their college in the world wide areas. Mainly ithas a large users of social media which can provide a large market to the organisation which areworking in this sector to promote their features and benefits to others. 2

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