The Role of Technology in Business
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Added on 2020-10-04
The Role of Technology in Business
Added on 2020-10-04
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RESEARCH PROJECT
Table of Contents1
INTRODUCTIONIn today's era, every business enterprise requires effective growth and success in themarket. However, there is too tough competition among the industries through which firm isrequired to put additional efforts and potential. In order to get the long-term success andsustainability in the competitive business environment, corporation develops several kinds ofpractices and strategies. In this manner, technology is one of the essential aspect through whichfirm can boost up its performance in the market. With help of technology, business entity canmake it easier and fast its business speed so it can be said that this is very significant source forthe business growth and success. In every functional department like marketing, human resource,finance, operation and production it requires technology. In the context of small businessenterprise, digital technology plays a very crucial role by which firm can easily enhance thespeed and performance of business. By use of digital technology, small business enterprise caneffectively utilise the available resource and improve its existing performance and speed. In thecontext of digital technology, it includes laptops, computers, mobile phone, internet, socialmedia, software, applications etc. Digital technology defines electronic technology that store,proceed and generate the information in terms of the two states. LO 1P1 In the context of small business enterprise, digital technology plays crucial role indelivering the fast customer services as well as enhancing the quality of business operations.Digital technology includes resources such as Wi-Fi, internet. Social media, laptop, computeretc. so it can be said that by use of these all equipment, corporation can enhance its existingspeed and growth of business in the market. In Charlotte street hotel, the major objective is todeliver high quality of customer services and satisfy their needs and wants related to product andservices. In addition to this, it desires to earn impressive profitability and market share. Thus, forattaining this objective, cited venture used digital technology through which it can easily enhancegrowth and bring innovation within business operation, products and services.2
Research aimTo analyse the effect of digital technology on the growth and innovation of small businessenterprise: A case study of Charlotte street hotelResearch ObjectiveTo acknowledge about terminology and meaning of digital technologyTo analyse the impact of digital technology in growth and innovation in the smallbusiness enterpriseTo determine the role of digital technology in improving customer services withinCharlotte street hotelTo assess the significance of human resource in implementing digital technology withinthe Charlotte street HotelTo identify the role of HR in hiring efficient physical resources for a successfulimplementation of digital technology in Charlotte Street Hotel. To suggest the strategies to bring improvement in organisational performance byimplementing digital technologyResearch questions1.What is the concept of digital technology?2.What is the impact of digital technology on growth and innovation of the small businessenterprise?3.What is the importance of human resource in implementing digital technology within thesmall business enterprise?4.What are roles and responsibilities of HR in hiring efficient physical resources for asuccessful implementation of digital technology in Charlotte Street Hotel. 5.What is the implication and role of the digital technology in enhancing customer serviceswithin Charlotte street hotel?Rationale of the studyThe present investigation has primary expect to examine the effect of advancedinnovation on the development and development of the independent company endeavour. Thereal purpose behind choice of this subject is to recognize the part and centrality of the advancedinnovation in the private venture undertaking. At the season of choice of proposed venture,3
enthusiasm of specialist is central point that impact researcher for determination of this subject.Besides, analyst wants to execute hypothetical learning into the viable information that is thereason this examination theme has been chosen. In addition, in the present time, the usage ofcomputerized innovation is ceaselessly expanded in the partnership. In this manner, scientistneeds to decide its favourable position for the association development and achievement. Literature ReviewTerminology of the Digital technologyAs per the perspective of Yuksel, Yuksel and Bilim, (2010) innovation include vitalnoteworthiness inside movement and tourism segment by which a few different exercises andcapacities leads in speediest and viable way. Different sorts of electronic types of gear andsources, for example, PC, workstation, cell phones, WiFi and so on incorporated into theadvanced innovation These sources for the most part utilized on the movement and tourism andenhance correspondence and availability amongst association and clients. In this perspectiveincorporates PC, PC, web, Wi-Fi, internet based life and so on through which firm can improveits current speed and spare the time. Computerized innovation is a base two processImpact of digital technology in bringing innovation and growth in Charlotte street hotelIn every section of the organisation like marketing, finance, human resource, operation,production required such technology and equipment that can improve speed of businessactivities. In the assessment of Yoshida and James, (2010) web methods for associating a PC tosome other PC anyplace on the planet by means of committed switches and servers. While twoPCs are associated over the web then they can send and get a wide range of data, for example,Texts, illustrations, voice, video, PC programs and so forth. In the movement and tourismdivision web serves to association in building up claim business profile on the web throughwhich clients can plan their own page of business on this stage. This web profile organization ingive data about item and administrations to client and increment correspondence with clients. Role of digital technology in improving customer services within Charlotte HotelIn the opinion of Dinan, (2000) as with help of digital technology, company can easilytransform, store and collect the information about business activities and function. There is somesoftware, application and sites are available on the internet through which hotel can save, storeand transfer its important information. Thus, it can be said that in the hospitality sector with help4
of digital technology, hotel can improve its communication and connectivity with clients.Furthermore, it also helps in improving communication within the hotel as different functionaldepartment can share their information that aid in improving customer services. With help ofRyu, Lee and Gon Kim, (2012) web, advancement and promotion exercises can likewiseeffortlessly perform by association in viable and proficient way. As indicated by the perspectiveof Silverman, (2016) with regards to computerized innovation, internet based life is one of thestage that is generally used inside the movement and tourism division. Online life is huge stagethat serves to association in advancement and promotion exercises. There are a few stagesincorporated into the web based life, for example, Facebook, Twitter, Instagram, you tube and soforth through which association exchange their data with respect to item and administrations toclients and advise them about item and administrations. In this technique, new data can assemble which isn't utilized by somebody in the examination.Then again in the auxiliary information gathering, scientist utilizes optional sources, forexample, online sites, articles, books, diaries and so via web-based networking media procedure,Facebook is one of the basic stage which is generally utilizing in the movement and tourism area.It is an informal communication site which associates substantial quantities of individuals atsingle time. It is the most prominent procedure through which business element can distinguishclient prerequisite and discernment in regards to item and administrations. On the Facebookchannel, association post their alluring pictures, pictures, video, joins in regards to item andbenefits and educate client with respect to item costs, highlights, qualities and so forth. Assess the role of human resource in implementing digital technology within small businessenterpriseAccording to the view of Fotis, John, Buhalis and Rossides, (2012) employees plays avery crucial role within the company for achieve its determined objective. In the absence ofhuman resource company cannot achieve its determined objective within time period. In order toimplement digital technology, employees have major role within the small business enterprise.At the time of implementing digital technology, management have to provide training anddevelopment program to its personnel so as they can learn new criteria and methods to operatedigital technologies within the company. In the contradicting view Chan, Ling and Guillet,5
(2011) stated that HR department uses digital technology like social media, internet and otherplatform for recruitment and selection, marketing and promotion activities.P2 In the research study, research methodology is one crucial aspect that helps in addressingright solution of research problem. Research procedure is a systematic study of material throughwhich facts can find out (Chan, Ling and Guillet, 2011). Research methodology includes varioustechniques and method such as research philosophies, research approach, data analysis, datacollection, sampling, research design etc. Major research has two types that is primary researchand secondary research. While researcher uses the survey, interview, questionnaire, observationetc. then it is known as the primary research. Time ScaleACTIVITY/WEEK1234567891011Design the research objectFocus on the severalobjectivesConsider upon rationale ofthe studyFocus on the problemstatement and scope ofstudyConsider several methodsof research methodology Consider upon literaturereviewFocus on several methodsof research methodologiesDevelop questionnaire Consider upon the primarydata collection method6
Collect primaryinformationInterpretation and analysis Assessment of the studyConclusion andrecommendation on thebasis of collected dataDraft submission ModificationFinal submission LO 2P3 In the entire study, research methodology is that part through which information aboutthe subject can analyse and interpret. It is a science of studying how investigation to be carriedout (Zumitzavan and Michie, 2015). It is also defined as the study of methods by whichknowledge can gained. It is the systematic and theoretical analysis that help to investigator inanalysing, interpreting the collected information for discover the best arrangement and result. Inthe ebb and flow look into examination think about, the real point of the specialist is to breakdown the effect of computerized innovation on development and advancement in theindependent venture endeavour with deference of Charlotte Street inn. Along these lines,specialist has connected subjective research procedure for discover the viable arrangement andresult. In this examination ponder, scientist have utilized a few strategies and methods which aretalked about underneath Research Philosophies- Research philosophy is that aspect that provide the briefconclusion of entire study. It assists in analysing and interpreting the information foridentifying the best solution to the problem addressed during investigation. (Smith andLewis, 2011). With assistance of research rationality, analyst can direct the wholeresearch examine morally justified and suitable way. There are significant two kinds of research methods of insight, for example,positivism and interpretivism. With regards to positivism examine theory, investigation7
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