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The Role of Marketing Plan in Business

   

Added on  2020-01-23

16 Pages4225 Words56 Views
PRINCIPLES OF MARKETINGPLANNING

Table of ContentsINTRODUCTION...........................................................................................................................1Company profile..........................................................................................................................1Marketing plan.................................................................................................................................1Environment analysis..................................................................................................................1Strategy selection........................................................................................................................6Analysis of marketing mix..........................................................................................................8Implementation and control......................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

Illustration IndexIllustration 1: PESTLE analysis.......................................................................................................4Illustration 2: SWOT analysis..........................................................................................................5Illustration 3: Anshoff matrix..........................................................................................................81

INTRODUCTIONMarketing can be defined as process which helps the organization to transfer of productsand services in the markets. Principles of marketing manages contribute effective role formanagement of corporation to understand the market and consumers in specific industry.Further, it helps the corporation to analyse the external environment effectively with help ofvarious kind of tools and approaches in the market. Principles of marketing management aid theto develop marketing plan and its control and implementation.Atlantic Quench is organization which provide effective juice products to its consumersin many countries like USA as well as UK. The present report describes about the marketingplan of corporation for next year to manage its various type of business operations in the market.Along with this, it covers various factors which helps the Atlantic Quench to complete its goalsand objectives in the food and beverages sector. Company profileAtlantic quench corporation is agricultural organization which was established in 80years ago in the United states of America. Corporation manufacture quality juices and non juiceproducts for its consumers in the market. Further, organization culture, structure as well asfunctioning are well integrated and maintained which help to manage its operations. In additionto this, organization also uses promotional and advertisement strategies to promote its productsin the market.Marketing planEnvironment analysisThis process contribute effective role for AQC corporation to analyses externalenvironment in food and beverages industry. It helps the organization to develop effectivemarketing plan for management of future activities. For this process, management of corporationcan conduct internal and external analysis to analyses the environment effectively. Internal analysisFor conducing internal analysis, AQC corporation can conducts 5C model for present research.FactorsDescriptionCompetitionCompetition in food and beverages are very high because there are manyorganizations in the markets. In addition to this, new entrants are alsoincreasing rivalry by developing new products in the present sector. Further,2

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