The Russian Auto Mobile Industry: Brand Challenges and Preference for Foreign Cars

The Russian Auto Mobile Industry The
Brand Challenges Faced By
Manufacturers Why Do People In
Russia Prefer Foreign Cars

Table of Contents
Topic: The Russian auto mobile industry The brand challenges faced by manufacturers Why do
people in Russia prefer foreign cars.................................................................................................3
SECTION 1: TOPIC DESCRIPTION ............................................................................................3
SECTION 2: RESEARCH AIM AND OBJECTIVES ...................................................................4
SECTION 3: LITERATURE REVIEW .........................................................................................5
SECTION 4: CRITICAL REVIEW OF ARTICLE ........................................................................8
REFERENCES..............................................................................................................................14

Topic: The Russian auto mobile industry The brand challenges faced by
manufacturers Why do people in Russia prefer foreign cars
SECTION 1: TOPIC DESCRIPTION
The Auto mobile industry mainly performs business activities associated with designing,
developing, manufacturing, marketing and selling motor vehicles worldwide. On an average
approximately 70 million vehicles are being produced worldwide which include range of variety
that is cars, commercial vehicles sports vehicles etc. It has been analysed that foreign car
manufacturers are providing higher quality of vehicles has minimal number of defects
(Martyshenko and Vinichuk, 2016). Also, vehicles introduced by these manufacturers are quite
economical as compared to the cars introduced by Russian manufacturer. The main reason
behind this was that Russian economical condition is not that much strong which ultimately
creates issues for the car manufacturers to perform their work with effective financial support
from their nation. This ultimately increases actual production cost of their car. As a result, final
car which is delivered to Russian people is quite expensive. By observing all of these issues,
influence Russian people towards foreign cars is constantly increasing as they believes that
foreign cars are more effective as compared to their local manufacturers (Kumar and Steenkamp,
2013). Along with this, it has been further analysed that people belonging to Russia thinks that
foreign manufacturers are delivering good quality of cars to them at similar price. Also, at the
same level Russians are getting advance featured cars with negligible defects.
The present investigation has been initiated to develop knowledge on different challenges
faced by car manufacturers of Russia from foreign manufacturers. Also, overall details will
going to be gather on identifying that why Russian people are getting more influenced towards
foreign cars. For gathering information over this, investigator will make use of different sources
of data collection that is both the primary as well as secondary (Andreff, 2016). Here, primary
source of data collection means that investigator will directly gather information from chosen
people. In this, direct conversation takes place. In this investigation researcher will make use of
peer review method for gathering information on the proposed topic. On the other hand,
secondary tools of information accumulation means the usage of information that has been given
by other authors in the past. Secondary data will be used for developing literature review section.

It has been seen that for gathering detailed information researcher will make use of different
articles, books, journal, newspapers and other published data for developing detailed knowledge
on this topic in effective manner (Kurilov, 2013). Along with this, investigator will also make
use of qualitative method in order to analyse the overall information in detailed manner. The
main reason behind choosing qualitative method for analysing overall information is to attain
research outcome with human based perception. It can be further said that qualitative method is
supportive in evaluating overall information developed from different sources by looking at all
of its associated aspects (Ayios, 2018). This in result contributes in drawing valid research
outcome and answers to all objectives related with the topic. In context of present research,
investigator will use qualitative method for developing higher understanding over brand
challenges faced by manufacturers and Why do people in Russia prefer foreign cars.
SECTION 2: RESEARCH AIM AND OBJECTIVES
This refers to be the imperative part of a research as it is efficacious in aiding the whole
exploration in assorted way to arrival at the key results and outcome. This sphere of investigation
is significant in providing an appropriate outline specification to the investigator to execute the
overall research in accurate way to drawn valid and reliable results. In the existing context,
research is mainly created over examine the Russian auto mobile industry and The brand
challenges they faced by manufacturers and Why do people in Russia prefer foreign cars
(Meshkova and Moiseichev, 2016). Thus, this is a wide area of study which is mainly executed
to explore understanding in regards to the Russian auto mobile industry. The basic challenges
they mainly faces by the manufactures, Therefore, the another area to be explored is the reasons
why do people prefer foreign cars in Russia.
In summary of the issues which were observed through the researcher and based the
execution of this proposal are:
Research Aim
An investigation aim mainly expresses the purpose or an aspiration of the investigation
study; it mainly summarises in a single sentence which represents the intention that an
investigator hope to attain at the end of a investigation project (Siegelbaum, 2011). The key aim
of this existing research is "To examine the Russian auto mobile industry and The brand
challenges they faced by manufacturers and Why do people in Russia prefer foreign cars".
Therefore, the overall study is based on Russian auto mobile market as in this proper exploration