Sackler Family Business: Analysis of Unethical Conduct and its Impact

Sackler Family Business

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION ..........................................................................................................................3
ANALYSIS......................................................................................................................................3
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................1
.........................................................................................................................................................1

EXECUTIVE SUMMARY
This report is prepared with the aim that whether organisation can survive with their
unethical conduct. For which the given case is considered which has misrepresented the facts and
their misconducted in their marketing strategy. As a law student the success in terms of
shareholders, board members, revenue and public confidence are studied. In the report individual
analysis is done from the context of the success in terms of shareholders as they are the one who
has invested in the company, in terms of board members who has to take decisions for the
company, in terms of the public confidence as the resources of the society are used by the
companies. Such analysis helps the businesses to regulate their behaviour by implementing
ethical practices. This further helps the businesses in making their employees work ethically. On
the basis of such analysis and study recommendations are provided to the company which will
help them to promote ethical conduct.
INTRODUCTION
Success of the organisation is associated with the achieving the objective of the
organisation which has to be achieved within a specific period of time. In can be in terms of
growth of the company and their survival. On the basis of success of the organisation in one
market they can identify the opportunity in the other. Success on an organisation is supported by
their ethics as it governs the operations of the organisation by considering what is right and what
is wrong for the society and the customers. Ethical behaviours of the company improves their
image which increase their chances to be successful. In this case, the pharma company 'Purdue
Pharma' which is owned by Sackler family was banned for five years for their unethical practices
and they were accused for misrepresentation and misconduct regarding the medicine named
'OxyContin'. The medicine of the company was a strong pain killer for which they faced various
charges. The unethical conduct was aggressive marketing strategy and launching of the medicine
in the wrong way which is why people started using it as drug. Due to which they faced a
problem of addiction and so may deaths (Moffett, and Mill, 2014). While the company claimed
that the manufacturing was good but to the medicine properly is the responsibility of the
consumer. The main aim of this report is to identify 'what can an organisation do to protect them
against the unethical behaviour?' In the report various ethical ways will be analysed which will
help the company to resolve the issues.