Firm Strategic Predisposition and Green Product Value

The study examined the relationship between firms' strategic predisposition and consumers' perceived value of green products. The researchers found that the strategic predisposition of organizations positively influences the perceived value of green products, with a regression coefficient indicating a high prediction of consumer perceived value.

The selected paper was written by Hamid, and Kiani on Impact of Firms Strategic Predisposition
on Consumer Perceived value of Green Products (International Review of Management and
Business Research, 2014).
The main focus of this article's research is to measure the relationship between the strategic
predisposition of firms and perceived value of green products.
The writer was trying to disclose the relationship and also describe how strategic predisposition
of firms influence positively perceived the value of green products. The study was to measure
what role strategic predisposition can play in enhancing consumer’s perceived value of green
products. This study will be an efficient contribution to the body of knowledge on different
organizations actual contribution towards green purchase behavior.
The hypothesis of this study was that the Strategic predisposition of organizations leads to an
apparent progressive value of green products (Draper, 2014).
The independent variable would be the strategic predisposition of the organization. The
dependent variable would be the value of green products. This is the dependent variable because
the value of green products fully based on the predisposition of an organization.
Data collected through the sampling approach which has been collected from respondents.
Respondents were the part of the focus group across consumer and business segments of the
society. The writer used SPSS and regression analysis to analyze the collected data (Chatterjee,
2015).
The regression coefficient measures the overall fitness of the model which found high in this
article. The value of R square is 0.444 or 0.417. The value of adjusted R square is 0.420 or 0.405

concluding that strategic position is a high prediction of consumer's perceived value of green
products.

References
International Review of Management and Business Research, (2014). The impact of Firms
Strategic Predisposition on Consumers Perceived Value of Green Products. Retrieved from
http://www.irmbrjournal.com/papers/1395804075.pdf
Draper, N. R., & Smith, H. (2014). Applied regression analysis. John Wiley & Sons.
Chatterjee, S., & Hadi, A. S. (2015). Regression analysis by example. John Wiley & Sons.