The State of Autonomous Transport

THE STATE OF
AUTONOMOUS
TRANSPORT
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies...............................................................................3
Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks.............................................................................................................................8
Apply porter's five forces model to evaluate the competitive forced of by the given market
sector for an organisation.....................................................................................................11
Apply the range of models, theories and concepts to interpret and devise the strategic planning
for the given company..........................................................................................................13
Produce a strategic management plan which includes strategic priorities and objectives:. .16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18
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INTRODUCTION
Macro environment are those forces which emerges outside the walls of business but
reacts business internally. It is also known as external environmental factors upon which no firm
has control. The factors which comes under umbrella of macro environment are political,
economical, social, technological, legal and environmental also known as PESTLE analysis.
Another macro environment factor known as Stakeholders theory. Stakeholders are those who
are related in some manner to the company and contributes small or large for the success of firm.
It comprises of various people such as shareholders of the company, its customers, human
resource, suppliers, etc. There is another factor which reacts on business conditions that is
internal environment. This refers to the factors which emerges within the walls of organisation
and are controllable by management team (Akgüç and et.al, 2019). It includes various
frameworks for its analysis such as McKinsey's 7s model and VRIO framework. Which tells
company's internal performances. In the present report such macro environment and internal
environment are discussed along with a discussion of Ansoff Matrix, Company's SWOT
analysis, Porter's five forces model, Porter's Generic Strategy, Browman's Strategic Cycle, etc.
are studied in the report. Further UBER's strategic plan is also made in the report.
TASK
Applying appropriate frameworks analyse the impact and influence of the macro environment on
a given organisation and its strategies.
PESTLE ANALYSIS
Macro or external environment refers to forces and factors which creates an impact on
firm in a large context. Factors under this category emerges from outside the business but reacts
internally and externally both. It does not only impacts on single organisation but also on related
industry completely. Company does not own any kind of control over them, they have to adapt
changes and work according to that reaction (Baiev and et.al., 2019). Firms like or not, or either
is profitable for them or not, they have to modify their operations based on external forces.
External environment comprises of factors such as Political, Economical, Social, Technological,
Legal and Environmental which is commonly known as PESTLE analysis. The impact and
influence of macro environment on UBER is discussed below:
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 Political environment: This factor of external environment relates to the
governmental and political interruptions which are forced in a form of rules and
regulations on companies (Bele, Panigrahi and Srivastava, 2020). The factor
includes stability condition of political party, nation's taxation policy, certain
trade and fiscal policy, etc.
UBER being related to service industry had a negative impact on itself initially by not
abiding governmental rules such as maintenance of minimum wage for its drivers. This negative
impact has resulted on company's stability and leads to poor brand image of UBER.
 Economical environment: This factor is related to nation's wealth and condition.
It includes concern areas such as inflation, deflation, unemployment,
poverty,exchange and growth rate, etc. It depicts country's economic performance
and its impact on business firms (Demyanova and et.al., 2017).
The reaction of this factor on UBER has proved favourable for the company. UBER gave
rise to employment by appointing drivers who provides ride services to country people. This also
resulted in increasing purchasing power of individuals in economy which leads to economic
development. The economical environment has created an influence of expert and professional
drivers on UBER which helped company to have competent personal for its services.
 Social environment: The third factor in macro environment is social which is
concern about the society's people in relation to their acceptance of product and
services, their ethics and morals, culture, demographics, etc. Companies sales its
products and services into market which is an inseparable part of society so firm
has to adjust itself according to the forces of society (Feng and et.al., 2018).
The social environment has influenced UBER by acceptance of its services by society
people in respect of good quality services at low prices.
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