Strategic Management US Report 2022

Management
Strategic management
Student’s name
8/22/2019

Strategic management 1
Executive summary
This report mainly highlights about the strategic management aspects, which the
company adopts various strategies in order to generate the competitive advantage and also win
over the other competitors. In terms that are more specific this report highlights about the Wal-
Mart company, which mainly focuses over the techno- centric aspect rather than the customer
centric aspect, and this makes the company looks different from its competitors. Further, certain
course of actions are also generated which helps them company to earn more success such as
focus on cost leadership strategy, economies of scale and follow more customer centric approach
along with the technological aspect.

Strategic management 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Course of actions.............................................................................................................................5
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................8
References........................................................................................................................................9
Appendix........................................................................................................................................10

Strategic management 3
Introduction
Strategic management mainly helps in identifying and description of the various
strategies, which managers carry to achieve the better performance and the competitive
advantage for the organization. As it is being said that every organization must lead to some
competitive advantage which obviously leads to the profitability and higher returns for the
companies or the industries.
Other than this, strategic mainly highlights about the planning for both predictable as well
as unfeasible contingencies, which further helps the organization to face the competition by
formulating as well as implementing the appropriate strategies so that they can easily attain the
sustainable competitive advantage. Hence, it also states that it is one of the continuous processes,
which helps the organization to evaluates, control the business, set goals accordingly facing all
the potential competitors and then accordingly reevaluate the strategies to generate the higher
returns in future (David, & David, 2013).
The aim of this report is to know about the Wal-Mart competitive advantage strategies in
which, Wal-Mart, plays the ever- growing role in the development of the company in the US
market. Hence, it is one of the largest private stores, which mainly deals in apparel, groceries and
music among other products and is considered as the top retailer in most states. From the global
point of view, Wal-Mart sales are larger as compared to the other retailers working in same field.
In terms of competitive advantage aspect of Wal-Mart, it mainly highlights that technology and
the scale are at the core of the Wal- mart competitive advantage over its rivals. Across so many
retailers, chain working in the same field tends to be more efficient than single store retailers are;
moreover, chain leads to more information technology. Wal-Mart in this case was the early
adopter of the bar code technology. Latest, Wal-Mart also built the vast empire for the
customers’ convenience. Moreover, certain recommendation are mentioned in this report which
in future if the company will adopts it will surely generate more success than usual in the coming
future.