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The strength and weaknesses of the brand image

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Added on  2022-09-17

The strength and weaknesses of the brand image

   Added on 2022-09-17

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Running head: DESTINATION MARKETING
Destination Marketing
Name of the Student
Name of the University
Authors note
The strength and weaknesses of the brand image_1
1
DESTINATION MARKETING
Executive Summary
This report presents the aspect of destination marketing in the tourism business. The
selected destination is Gold Coast and the destination image of this tourist spot is
evaluated in this study. The strength and weaknesses of the brand image of Gold
Coast is examined and the recommendations for better image building is suggested
accordingly.
The strength and weaknesses of the brand image_2
2
DESTINATION MARKETING
Table of Contents
Introduction...................................................................................................................3
Discussion....................................................................................................................3
Strength of its current image..................................................................................3
Weakness of its current image..............................................................................4
Recommendation for strengthening the image...................................................4
Conclusion....................................................................................................................5
References...................................................................................................................6
The strength and weaknesses of the brand image_3

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