Success of K-Pop Model Entertainment Stars
Added on 2020-02-24
6 Pages1436 Words189 Views
Success of K-Pop Model 1The Success of K-Pop ModelStudent’s NameCourse Professor’s NameUniversityCity (State)Date
Success of K-Pop Model 2The success of K-Pop modelK-pop entertainment stars have for the recent decades captivated the global audiences dueto its combination excellent singing skills, attractive appearances, dance choreography, and styles. The industry is highly competitive because it has reinvented itself to be different with the rest of the world. The agencies use strategy of a fusion of Asian and Western music style of pop and use of simple melodies. To this effect, the industry has gained a universal mass appeal, and this is attributed to their success[ CITATION Min12 \l 1033 ]. The model behind this achievement cultivates rigorous search of talent, through training, customer relationships, and use of social media and localization of their products because stars can perform using foreign languages[ CITATION Lie12 \l 1033 ]. To this effect, the success of K-Pop entertainment demonstrates innovation of nurturing talents and relationships with customers using nontraditional media such as YouTube to advertise the products. Model Employed by K-pop Music IndustryThe model used K-Pop companies have made the difference in how the industry related to its consumers and performers. Various factors such as talent management, localized product offering and customers relationship among others have defined the success of Korea’s pop music. K-Pop has excellent strategic talent management which makes them so much different with the rest of the world in various perspectives. The agencies business model discovers these talents through rigorous auditions, offer guidance and manage their abilities. For instance, companies seek young people as young as 10 and guide them to become the next generation of pop stars. The search for talent does have a wider scope because it is extended across the world such as United States, Kazakhstan, and other countries[ CITATION Lie12 \l 1033 \m Min12].
Success of K-Pop Model 3When talents seeking process is over, then training takes place in a place similar to a camp. In this case, the trainees are brought together and live in residences provided for by the company where they gain skills until they make their professional debut. In the camp, their activities that take place include taking singing classes, acting and dancing among others. Also, they get introduced to foreign languages such as English, Chinese, Japanese, and Korean for those outside the country. In this regard, this prepares the talents produced by K-Pop industry to international markets, and this makes their song perfect and attentive[ CITATION Jun14 \l 1033 ]. On the other hand, customer relationships are established and strengthened through socialmedia. K-Pop entertainment organizations have mastered the art of tactically using social media avenues such as Facebook, YouTube to create awareness for upcoming artists, interact with fans base and distribute music at a relatively low cost because of internet advertising. The reason for this success is because K-Pop fans utilize social media which makes it easy to provide feedback regarding activities such as music concerts. The result of this is understanding the market demand and taking a necessary action[ CITATION OhI12 \l 1033 ]. The agencies also provide localized product offerings to reach the audience well. For instance, K-Pop companies use localized products for their target audiences who are in different countries and continents. Albums are released in foreign languages like Japanese and English, and this helps in reaching many audiences, and this is achieved through intensive foreign language training. Therefore, customization of product to their audiences has made their performance effective[ CITATION OhI12 \l 1033 ]. According to the model used by K-Pop companies, the industry is effective because it is capable of nurturing new talents to cope with the market demands. Therefore, its competitive nature emanates from talented singers who can communicate with multiple languages understood
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Korea’s Pop Business Modellg...
|4
|825
|213
Service Operations and Managerial Implications of Farmhouse Kings Cross Restaurantlg...
|14
|4281
|257
Service Marketing and Relationship Marketinglg...
|14
|4451
|314