Apple: Company Overview, Demand and Market Equilibrium

This report provides an overview of Apple as a company, including its products and services. It also discusses the demand and market equilibrium for Apple products, as well as the factors influencing price elasticity of demand. The report highlights the company's success in the market and its strategies for maintaining a competitive edge.

Apple

Contents
INTRODUCTION (100).................................................................................................................3
TASK...............................................................................................................................................3
Company overview......................................................................................................................3
Demand and market Equilibrium.................................................................................................4
Factors influencing price elasticity of demand............................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION (100)
Market equilibrium have been the importance concept which is necessary for the company
to create the better level of understandability. Equilibrium is the state where the economic forces
such as demand and supply are termed to balances and in the absence of the external influences
valuing the economic variables have not the changes. This state the company as the affair of the
consumer on the markets is strategies which their product as no level of exchange and credit
transactions bb have the match of value preferences and time in respect manner.
Apple company being famous for designing, manufacturing and marketing the mobile
communications and media services along with development of personal computers. The
company have also been established in the markets with valorous level of related software,
services, accessories, and third-party digital content and applications.
In this report, there will be clear discussion of the overview of the apple company in
respect to the product services and the existing demand and market equilibrium. In addition to
that, the report will have the clear inclusion of the factor which is affecting the process elasticity
of demand for the apple in market.
TASK
Company overview
Apple is one of the largest companies which is producing the information technologies in the
distinctive manners along with satisfying the needs and different requirements of the people. The
company is well known for the productions and selling of the computer items, software and
cellular technologies. The firm is the American multinational company working in developing
the computer hardware and software’s as the founder per Steve jobs, Steve Woznick and Ronald
Wayne’s. The company have developed the visions statements as man is the creators of the
change in whole world. The firm is consistency having the higher level of profitability,
revenues, market capitalization and consumer cachets. In the year 2018, the apple has turned out
to be the first company to reaches the trillion-dollar markets capitalizations. In the term of
product and service of the company, iPhone have been in the 11 th year turning out to be golden
goosed which is successful in generating there ten of billion in revenues and profitable terms.
Product and services
As to have the look after there family in there of the inclusions pf there desktops and notebook
computers which have verifying there distinctive matters as the such ranges differ range of
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iPhone along with the digital music players, the Mac OS X operating systems, the iTunes Music
Store, the Xserve G5 server, and Xserve RAID storage products. As per recent update, apple
company in the year 2019 have dipped a smidge in term of sale and ranking as dropping down
the 2% sale amounting $260 million and moving down to no.4 from 3 respectively. It is
important to note as Apple mobile and computer maker ability to make the revenue have been
cushioned the blow. In the year 2019, the firm have earned $55 million for his sector as the three
categories are telling the story o he apple sales doldrum in specific manner. The company
famous product and services is Apple iPhone is about 55% of the company total sales which
have actually felling by 14%.
On the other hand, the firm have received the increase in sale of the services such as the
streaming and subscription about increase of 2% with 18% of revenue. Moving the to the other
product and services all wearables such as (Air pods and watches) and the other accessories non
phone (iPods, Home Pods, and Beats products) leapt 41%, but account for only 9% of the pie. To
generate the other creating of familiarity of the apple product and services have the inclusion of
their Mac computers and iPads tablets such as managing the iTunes, the apple store and apple
music. The firm have the primarily the consumer-oriented company which have the inked
alliances with the company such as the Accenture, general elections and IBM to have depending
the penetrations of the market enterprise. all the 60 %of the revenues have the comping outside
the state of America.
Demand and market Equilibrium
There is there general rule level of applicability that the price of the certain good or
services rise, then the demand of the such decline and holding the vice versa realisation. On the
other hand, moving to the usually side, there is the positive level of relationship, as the price of
the goods have the rise, the firm have willing to supply more of the good and service to the
markets. in order to have the bringing the equilibrium, the markets have the proper level of
adjusting the process of goods and services in order to provide the proper satisfaction to both
customer and suppliers. This situation is termed as market equilibrium. So, there will be
discussion on the supply and demand of he apple iPhone product in the proceeding of main
closure discussion.
 Price of The Substitutes
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The substitution price is termed as the phenomena’s where the customer find the
particular products or the services as the different price points. more deeply to understand, it can
be stated as in the economic and consumer theory, the consumer tends to find the same of similar
products to the another one. this usually happened when the price of the goods (apple) tends to
increase which have negative impact in the sale and the consumer tends to go the product which
is similar to apple feature and under their budgets. as now a days the price of the apple iPhone
has significantly increase, which tends to consumer move towards the one plus and Samsung
phones which is providing the similar features as compare toa plus in limited budgets. but the
think consumer miss is the eaten apple logo backside. that’s crazy na!
 Price of Complementary Goods
In the economic, the movements are the prices and demand of the complementary goods
having the negative level of relationship where the price of the goods and services tends to the
increase if their price of the complement goods have the tendency to decrease. This is the result
as the customer will have the buying less of the complements good when the price has decrease.
For example it is to have notice that’s the apple brand have it wone level of hardware support
such as iTunes, EarPods, charges and many more supplement which have the decrease in
demand when the price of the apple iPhone tends to increase.
 Consumer Incomes
The income effects have the relating the how the incomes affect him is relating the
consumer makes increase in decrease income. this have the positive relationship with the apple
company product as they are selling out the luxury’s items. So, of the income of the consumer
have the decrease in the purchasing of the goods of the apple. on the other hand apple plans have
the arguments and virtual reality based of the products tasking another step for development.
 Consumer Taste and Preferences
The firm have the looking after the clear consumer expectations in order to interpreter the
marketing strategies. The company is the looking for the consumer integration process along the
activation of the product knowledge which is resulting the critical significant for the apple. The
apple has the siege the market with its product as along with retaining the completive advantage
in the markets place. The company have the fighting the choosing there urgently maintains the
50% of phones which is the actual markets shred of the iPhone.
 Consumer Expectations
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Apple is majorly focussing of the customer experiences by tasking the significant level of
data form the iTunes and other respective sources. The data is need to have the update in
software’s along with looking the brand loyalist. The apple has the strategic level of presence in
the retail, digital, and mobile landscape demonstrates how Apple captures and holds the
consumer in the physical environment.
 Demographics
As looking after the trend which is being purse by the apple as the targets market
demographics have the major level of outcomes in the term of the men to the number of women
are is ratio of 2:1 when its incomes of the purchasing the apple product. On the other hand, the
average of age of apple customer is 35-44 by expressing the strong level of interest in the
purchasing the apple products in pausing next months. but as the increasing the 18-24 is major
interest is the new level of targets amount. in addition, it is important to note that’s the
Caucasians and Hispanics having the major level of ownership rates with the android phones
which is almost equal. The company have the clear targets o to be make b the business
professionals who are basically young have the major level of disposal incomes. More of the
populate is looking to be mobile carriers purchasing the price of the phone with extended a
contract.
Factors influencing price elasticity of demand
This have been the degrees as the indicator which is clearly donating the impact of price
changes up or down on the sale of the product in effective manner. this is denoting the quantity
demanded or supplied of the good is change in process. On the other hand, it is also effective is
measuring the process items. Price elasticity of demand refers to how changes to price affect the
quantity demanded of a good. Conversely, price elasticity of supply refers to how changes in
price affect the quantity supplied of a good.
The apple product has the one of the most sought-after computing devices in recent times. in the
last two decades, the world have the well bound with the product basically providing by the
apple company products stability.
The firm have been successful in cracking and creating the unique devices such as mobile
phone and other technology gadgets which are very difficult to replicates owing the proprietor
technology and closure orientation. Moving to the factor income of the costumer is the factor
which is affecting the price elasticity along with proper level of support of the time development
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in significant manner. In the case of the iPhone, the customer have the higher level of demand as
comparative to supply along with high level of customer esquires. it is important to note that’s, it
the situation have their higher level of praising the film have the less supply in markets which is
the perfects strategy to creating the value in markets. In other words, it can be stated as the
company is continuous trying to provide the enough. Supply for all customers and been is the
luxurious goods whose demand elasticity isoelastic.
 Substitution effects
The most important factor which is affecting the demand of the goods is due to the
variability of the products in the market. In general, it is important to note that’s the influencing
the elastic of demand will be more elastic if there is advisability but on the other hand, the
advisability of the unique product such as the apple ones are inelastic due to the less or no
visibility of substitute in the market. There is increase level of fluctuations in the sales,
purchasing power as the role in the expectation in playing in the determines the economic
behaviour which is turning out to be threshold concepts. Apple is trying to have the offering of
the most attractive pricing which is bale to have the building the price of the campy by meeting
the company need pricing strategy must be consistent with strategic objectives of the company.
The apple brand has been so strong as the consumer is ready to pay the premium price for
the products as their example as the price of the apple product increase, the customer will have
the stilly buying the product with continuous development in significant manner. This is highly
demonstrating the making the customer devote customer base which is inspiring the iPhone as
the transaction cost have under the different carriers in the high price by the increase in level of
substitution effects. yet the consumer has there substituted the need with the evil of combinations
of the iPod and regular mobiles along with the increased competitions by reducing the price of
iPhone. There is the branch which is predicting their increased comparisons reduces the price of
the iPhone.
 Analysis on the pricing policy
The apple pricing policy have been the premium as no one have the relevant level of
competition in there over it pricing and the quality of the service provided. the apple has the
clear way of targeting the audiences who have the clear understanding what is their purchasing
an buying in very efficient manners. this provide the maximum level of customer satisfactions
after using the product. the firm have product differentiation as strategy by providing the all
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number of product to the higher end . on the other, firm tends to give major level of priority to
profit over market shares entailing the product uniqueness which turned out to be attractive to
consumer in perfect manner. In addition the film have the sage of the roasting pricing MAP that
is minimum advertised pricing as the policy which is prohibiting the reseller and dealers for
the advertising, manufacturing the products because the vermin minimum price. MAPs are
usually enforced through marketing subsidies offered by a manufacturer to its resellers. In the
term of product and service of the company, iPhone have been in the 11 th year turning out to be
golden goosed which is successful in generating there ten of billion in revenues and profitable
terms. The company have the clear targets o to be make b the business professionals who are
basically young have the major level of disposal incomes. More of the populate is looking to be
mobile carriers purchasing the price of the phone with extended a contract.
CONCLUSION
From the above file it can be conclude as Apple company being famous for designing,
manufacturing and marketing the mobile communications and media services along with
development of personal computers. The firm is the American multinational company working
in developing the computer hardware and software’s as the founder per Steve jobs, Steve
Woznick and Ronald Wayne’s. The firm have the primarily the consumer-oriented company
which have the inked alliances with the company such as the Accenture, general elections and
IBM to have depending the penetrations of the market enterprise. all the 60 %of the revenues
have the comping outside the state of America. The company have the clear targets o to be make
b the business professionals who are basically young have the major level of disposal incomes.
More of the populate is looking to be mobile carriers purchasing the price of the phone with
extended a contract. Apple is trying to have the offering of the most attractive pricing which is
bale to have the building the price of the campy by meeting the company need: pricing strategy
must be consistent with strategic objectives of the company.
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REFERENCES
Books and Journals
Online
Choi, J.W and et.al., 2018. Estimation of market equilibrium values for apple attributes. China
Agricultural Economic Review.
Mikheev, A.V., 2018. Probabilistic approach to mathematical description of market equilibrium. Vestnik of
Astrakhan State Technical University. Series: Management, Computer Sciences and Informatics, (4),
pp.90-98.
Choi, J.W and et.al., 2017. Estimating strawberry attributes’ market equilibrium values.
HortScience, 52(5), pp.742-748.
Chung, D.J., Seo, K. and Song, R., 2019. Does Apple Anchor a Shopping Mall? The Effect of
the Technology Stores on the Formation of Market Structure.
Choi, J.W and et.al., 2018. Estimation of market equilibrium values for apple attributes. China
Agricultural Economic Review.
Nguyen, D.T., Le, L.B. and Bhargava, V., 2018. Price-based resource allocation for edge
computing: A market equilibrium approach. IEEE Transactions on Cloud Computing.
Chung, D.J., Seo, K. and Song, R., 2019. Does Apple Anchor a Shopping Mall? The Effect of
the Technology Stores on the Formation of Market Structure.
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