Marketing Mix for Tap to Search Application

Marketing Mix

TABLE OF CONTENT
TABLE OF CONTENT...................................................................................................................1
CASE STUDY.................................................................................................................................2
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
The Market.............................................................................................................................2
Segmentation, Targeting and Positioning (STP)....................................................................3
Marketing Mix or 4 P’s..........................................................................................................4
REFERENCES................................................................................................................................5
1

CASE STUDY
INTRODUCTION
“tap to search” is an online application which is created for the subscribers who are music
darlings and explorers. Point and know is an application which permits endorsers 2.8 cell phones
in various tourist spots in New York getting some answers concerning melodic associations just
as getting some answers concerning new melodic gigs in which they are intrigued and should
join in. This is an application which is about the USA the travel industry as it includes all the US
nationals and remote guests visiting the America. This examination is about the application
where the market is read for recognizing potential cars for the application. When the Market
inquire about is finished the STP model is applied for understanding the suitable focused on
crowd and situating the application in the most proficient manner. At that point the third piece of
the contextual analysis is about the promoting blend instruments and procedures in connection in
with the application.
MAIN BODY
The Market
The US the travel industry is perhaps the most noteworthy benefactor in the GDP and per capital
pay of the nation. At present the US travel and the travel industry drives the world International
the travel industry fares and rank third regarding all out appearances. The application "tap to
search" is explicitly produced for the New York for the underlying stage and one’s gigs
occurrence will be executed in the more extensive locales (Pishbahar, Ferdowsi and Hayati,
2019). At present in New York around 16 million individuals visit are the blend of national and
outside visitors. New York is centre point of movement and the travel industry and one of the
biggest visitor visited place in the US. In New York there are a few melodic shows and gigs are
being led and the market is additionally entirely reasonable for it. The individuals in the US and
even International traveller are constantly intrigued by an all-around led and engaging shows and
gigs. The normal open as well as the future performers who are seeking after the expert lives in
music visits New York and their diverse melodic shows occurring in New York. Fundamentally
New York is a centre point where exceptionally financed melodic shows happen on an extremely
enormous level. Both worldwide voyagers visit New York for going to these expertly composed
2