The Travel and Tourism Business Toolkit

The Travel and
Tourism Business
Toolkit

Contents
INTRODUCTION......................................................................................................................................3
LO 1............................................................................................................................................................3
P1 Discuss the rationale and principles of revenue management for the travel and tourism
industry...................................................................................................................................................3
P2 Investigate how a specific sector of the travel and tourism industry applies revenue
management tools to generate and maximize profit........................................................................3
M1 Analyze the impact of differentiated pricing strategies on revenue management in a
specific sector of the travel and tourism industry..............................................................................4
LO 2............................................................................................................................................................4
P3 Review the different stages of the HR life cycle applied to a specific travel and tourism job
role, and their importance for retaining and developing talent........................................................4
REFERENCES..........................................................................................................................................5