The Travel and Tourism Sector

This document provides an insight into the global environment in which the travel and tourism industry operates. It highlights the impacts of various factors on the demand and supply of the TUI group. The document also discusses the structure and size of activities provided by the industry.

The Travel and
Tourism Sector

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Enclosed in Poster..................................................................................................................1
1.2................................................................................................................................................1
TASK 2............................................................................................................................................3
2.1 Enclosed in PPT.....................................................................................................................3
2.3................................................................................................................................................3
TASK 3............................................................................................................................................4
3.1................................................................................................................................................4
3.2................................................................................................................................................5
Task 4...............................................................................................................................................6
4.1................................................................................................................................................6
4.2................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The travel and tourism industry is the lifeblood of many states around the countries.
Travelling is a means of conquering the space and times and a process wherein people can have
peace and fun so as to get rid of everyday routine life. In the era of modernization, travelling
activities have grown up at a fast pace thereby adding significance to the development and
growth of the economy. Main aim of the current study is to create an insight of the global
environment in which the travel and tourism industry is operating its functions. The report
highlight the impacts of several factors on the demand and supply of the TUI group. It is one of
the famous business organization that is concerned with providing travel and tourism services to
the people of United Kingdom (Blanke and Chiesa, 2013). Impacts of the environmental,
economic and social factors have essentially been explained in context with the TUI Group.
Furthermore, several strategies have been proposed so as to minimise the same.
TASK 1
1.1 Enclosed in Poster
1.2
As it is been clear that travel and tourism is not a limited sector as it provides wide range
of services and activities for the visitors to have an ravishing experience over the trip. The
structure of the T and tourism industry have been highlighted underneath:
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Travel and
Tourism
Travel Planning Transport Local Travel Accommodation Shopping and
Food Tourist Sites
Agencies
Tour Operator
Travel Agents
Rail
Road
Transport
Buses and Trains
Rental Cars
Cabs or Taxi
Lodge
Resorts
Hotels
Mall Local Market
Local foodsShopping Centre
Food Joints
Restaurants
Airlines

 Travel Planning: The first and foremost is the agencies or operators that are concerned
with arranging and organizing tours for the visitors. These can be the agents which will
will enhance the sales of the company thereby catering wide range of visitors and
providing them with several packages as per their preferences and income patterns
(Thakran and Verma, 2013). Transport: After accumulating the respective customers, they are been provided with
varied options so as to select the mode of journey. It depends upon the place as well as
the income of the consumers. This can be further categorized into shipping, airlines,
railways and road voyages. Booking is been made by the travel and tourism industry so
as to facilitate the travellers. Accommodation: People need place to stay and rest when they are travelling to an
unknown place. The concerned sector is also responsible to arrange accommodation
facilities such as rooms, resorts, hotels, lodges. These further provide hospitality services
along with the breakfast and staying facilities (Huang and et.al., 2013). Local Travel: Visitors need transport to travel from one place to another or to explore the
new city. These can be made by arranging the cabs or taxis, local buses or trains and
sometimes even rental cars. All these facilitates the travellers to easily move from one
area to another without getting exhausted in taking long walks. Therefore it is another
service that is provided by the concerned enterprise. Food and Shopping: People are likely to visit those place whereby they can have fun,
entertainment and other leisure activities. These can be consuming high quality food from
the cuisines or restaurants (Molz, 2012). Malls, shopping centres, sea-side area, river
rafting, paragliding, trekking are the mainly concerned under these sector. Visitors love
to gain the touch by having the main specialities of the particular region.
 Tourist Sites: Likewise, there are varied tourist-or that are crazy about the historical
monuments and other ancient and sculpture areas. The travel and tourism is concerned
with providing and arranging the facilities by taking permission or grants from the
government so as to allow the visitors to visits the particular area. The tickets or local
fees are taken and they are allowed to explore the said region (AlSayyad, 2013).
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Therefore, it can be said that the structure and size of activities provides by the travel and
tourism industry is quite vast and it takes into account all the activities that the tourist are likely
to conduct.
TASK 2
2.1 Enclosed in PPT
2.3
Implication of Political Changes on Travel and tourism
24th November 2016
Travel and Tourism Magazine
Political factors play a significant role in moulding the economy. These changes in the
environment have a consequent impact on the economy as well as travel and tourism sector. It
can be ascertained that the tourist are more likely to visit those areas or places whereby they can
feel safe and secure. There are certain places in the country wherein the political environment
remains unstable. These bodies keep on changing and which have a severe impact on the people
living in the particular region. Terrorism, negative publicity of the country and varied other
policies or norms inlaid by the political parties cause a perverse impact on the minds of visitors.
They resent being travelling to such place and putting their life at risk. Terrorism is like a major
threat and they reduce the number of visitors each year. However, it can be ascertained that the
political conditions of UK is stable and visitors seems no harm in travelling to the particular
country. Contrastingly, the economic condition of China after the death of its president Mao,
has brought a significant impact on travel and tourism industry. The country has contributed to
the growth and development of the particular industry thereby raising the inbound tourism.
Recently, the government and other political bodies of UK have introduced a new policy
wherein the Chinese are provided with the visit visa of said country for 2 years which is exactly
four times the visit that has previously been provided at 6 months. This was established by
keeping in mind the significant contribution of Chinese in the development and growth of the
United kingdom economy. In the past period it was ascertained that almost 500 million GBP of
the contribution was made by the Chinese people. Therefore, the government aims to remove
these impositions of visit visas and promote the said economy by facilitating the people in
making transactions. In addition to the above, the government sponsored bodies have make
significant contribution in the said sector by up-taking steps to facilitate the tourist of Chinese.
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It aims to provide them with Chinese cuisine, rendering services such as audio translator in the
their native language, currency exchange facilitates, hired Chinese staff as well. All these are
the means to create a strong bond or relationship between the two countries and remove barrier
to trade so as to make a move towards the betterment of the country.
TASK 3
3.1
The demand and supply plays a significant role in facilitating the economic process of the
country. Likewise, the travel and tourism industry is largely impacted by the demand of services
by the final consumers. The TUI group is the famous agency of the UK that provides tourism
services to the country. Numerous factors that are likely to be effect the demands of the services
of TUI group have been enumerated underneath: Political Factors: The government are the major regulating bodies and people like to
visit those regions are free from all sort of boundations. Therefore, the demand of the
services of TUI group increases when the passport and the visa facilities are reduced by
the government (Standing, Tang-Taye and Boyer, 2014). Therefore, political stability
play a crucial role in raising the demands of the country. Demographic factors: With the increase in personal disposable income of consumers, the
demand of travel and tourism has also gone up. It can be ascertained that there is high
amount of young visitors making voyages to sea and hilly areas. Likewise, children
prefer to visit Disneyland. The impact of education has also added in raising the travel
and tourism services as people with more knowledge about the places tend to travel more. Economic Conditions: These are the amount of interest and tax rates of the particular
region. If there is high currency fluctuations between both the countries then people tend
to avoid making voyages (Hall, Timothy and Duval, 2012). Likewise, if the rates of the
travel activities are high then the escape to visit the particular region and search a new
place which has more economical prices. Promotional factor: The media is the significant player in the creating the demand of
services of particular industry. If these is a bad word of mouth spread about any region or
destination via the means of media or other campaigning processes then it is likely to
reduce the demand of the travel and tourism services. People are more likely to follow the
crowd and therefore they avoid visiting such places (Routledge, 2013).
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 Geographical conditions: The location and varied attractive places that the country
possess plays an imperative roles in creating the demands of services. Likewise, it can be
seen in UK as it offers tourist with attractive eye-capturing places. The seasonality also
have a significant impact on the operations of TUI group as it raises demand in the
autumn and winter seasons.
3.2
It has been experienced that to meet the growing demand of travel and tourism services
the TUI group has make significant strategies and plans so as to the supply of the same. It has
been assessed that the company is making significant contribution in meeting the individual
factors. They have been introducing family and couple packages as well as varied other special
offers to meet the demand of the consumers (Wu and et.al., 2016). These facilitate them in
making long voyages thereby saving money. Likewise, the economic obligations can be met by
the said group through ensuring the visitors about the economic conditions of the native country.
They have also introduced the system of travel insurance policy wherein the people are made
secured about their security and safety.
Furthermore, social media has played a significant roles in promoting the destinations.
The company can easily contract large number of customers in a short span of time. It has also
meet the seasonal obligation by charging high amount at peak season and low rates when the
demand of the services is low. Similarly, it can be seen that the political environment of the
United Kingdom is stable which aids in meeting the demands of the customers by allowing them
to visit those places that are free from the terrorism and other constraints. Along with that
technology has played an imperative role in meeting the demands of the tourist. The online
system of booking has facilitated the customers in making easy and quick transactions (Hudson
and Thal, 2013).
Moreover, TUI group provides wide range of facilities in form of accommodation,
leisure, food, entertainment, transport and many more. They ensure that the customers have a
flourishing trip and have a everlasting experience at the hotels. Therefore, proper care is laid in
providing the telecommunication and accommodation services to the guest (Lepp, Gibson and
Lane, 2014).
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Task 4
4.1
As per the given scenario as a tourism manager, individual evaluates its various positive
and negative impacts in context of Spain and turkey:
Positive factor that impact on tourism of Spain:
 Every country and state having their own specification towards their filed. In addition to
that TUI group of Spain having various positivity in which some of them are discussed.
11% of Spain GDP is based on its economic growth (Zhou, Bonham and Byron, 2007).
 Spain having various attraction so that peoples are attract towards the same and it will
assists for enhancing its sales and revenues. TUI of Spain also develop foreign exchange so that no single tourist suffer from
financial funds (Murphy, 2013).
Negative factor factor that impact on tourism of Spain:
 It includes direct and indirect income of the country. Now a days economic condition of
the Spain is not good. Day by day its unemployment rate is increasing in which 16%
increase in a 2009.
 At the time of commercialisation management of TUI suffer with a various changes that
impacts on tourism in a negative way (Tsang, Lee and Qu, 2015).
 In the Spain crime factor is raise day by day so that management of the TUI suffer with
reduction in the ratio of tourism. Government of Spain is not aware with their natural attraction and also not maintain it in
a appropriate manner.
Positive factor that impact on tourism of Turkey:
 Turkey is one of the developed country in the world so that TUI group is also strong in
the travel and tourism sector.
 Infrastructure and its natural area are also assists for the developing its tourism. In this world-wide is also one more positive things for the turket that will assits to
manage their (Roth, 2015).
Negative factor that impact on tourism of Turkey:
 It is newly come in the market trend so that various undeveloped strategies impacted on
its tourism in a negative way.
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 Turkey is a crowed area and this is impacted in a negative once in the TUI management.
 All natural attraction are now damages so that now tourism not having interest
 Culture problem is also drawback because it impacts various community in the tourism
so that it is also impacts on the management of the travel and tourism sector (Global
Talent Trends and Issues for the Travel and Tourism Sector. 2015).
4.2
In this section management of TUI use various strategies that will assists for the TUI
group of businesses. Every country having various negative factors that impact as a negative to
their way of working in which employee's having knowledge that how to convert in a positive
once (Webster and Ivanov, 2014). Here various negative impacts are discuses below and with the
way to convert into the positive once.
Strategy used to minimizing the negative impacts to the positive once:
 TUI use various reward system and motivate their employee to stop the reduction and
labour turn over. In this management of the both company must give attention to their
employee so that they feel take part for the organisation.
 In addition management of the TUI also use various features that will assists to their
management to stay in a long time.
 Every one is not adjust with the change so that tourism management or a team must ready
or develop planning towards the adjust with change. So it will assists for the reduction in
the negative impact (Jucan and Jucan, 2013).
 TUI and government both take initiating towards the controlling criminal activity. Best
example for that is Guyana. It is a country where no tourism activities done after 5'o
clock and this is only because of fear in their local people.
 In addition, management of the company must take initiatives towards the control
criminal activities as well as develop their tourism. And this is only done when both
taking appropriate action toward the same (Hall, 2013).
 Government of both company's must focus on their natural attraction in which they
maintain in a very well manner. It is also express countries awareness towards the
country.
 Government also develop various strategy to cover up its national income for that various
advertisement and promotional programmes must be used by the TUI. In this they may
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also use various tourist specialist who they considered various things in a appropriate
manner (Mahrous and Hassan, 2016).
 They may also use actors who they promote their business in a positive way. It is also
included that it must focus on the actors who is most loveable by the local as well as
world-wide level.
 TUI and other government bodies must focus on the crowd palace so that any accident
don't occurs in the situation. For this management also prepared if any such incident take
place.
 TUI recruit all these employee who having knowledge about the various culture and
individual also respect for the same. So that it attracts their employee in a effective
manner. All this things are assists for reducing negative impacts into the positive once
(Mahrous and Hassan, 2016).
CONCLUSION
After summing up the above study management of the company can evaluates travel and
tourism with history. In addition, management of the company find out that how person
perception are changing day by day towards the tourism. TUI also tries to evaluate all that things
that affects the external and internal factors. Impact of all this affects the supply and demand of
the tourism which related to the session. In this report it is also considered that how management
can use various strategies at the time of peak load. In this TUI also evaluates various impacts of
tourism that will assists to manage their work according to that. As TUI is a world-wide group in
travel and tourism so that at last individual two different designation and impact of factors on
this. This will assists to find out the different travel and tourism situation in a different way of
working.
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REFERENCES
Books and Journals
AlSayyad, N., 2013. Consuming tradition, manufacturing heritage: global norms and urban
forms in the age of tourism. Routledge.
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Blanke, J. and Chiesa, T., 2013, May. The travel & tourism competitiveness report 2013. In The
World Economic Forum.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Hall, C. M., 2013. Wine, food, and tourism marketing. Routledge.
Hall, C. M., Timothy, D. J. and Duval, D. T., 2012. Safety and security in tourism: relationships,
management, and marketing. Routledge.
Huang, Y. C. and et.al., 2013. Exploring user acceptance of 3D virtual worlds in travel and
tourism marketing.Tourism Management. 36. pp.490-501.
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing. 30(1-2).
pp.156-160.
Jucan, C. N. and Jucan, M. S., 2013. Travel and tourism as a driver of economic recovery.
Procedia Economics and Finance. 6. pp.81-88.
Lamsfus, C. and et.al., 2013. Conceptualizing context in an intelligent mobile environment in
travel and tourism. In Information and communication technologies in tourism 2013
(pp. 1-11). Springer Berlin Heidelberg.
Lepp, A., Gibson, H. and Lane, C., 2014. The Effect of Uganda’s Official Tourism Website on
Travel Motivations and Constraints.Journal of Travel & Tourism Marketing. 31(6).
pp.712-730.
Mahrous, A. A. and Hassan, S. S., 2016. Achieving Superior Customer Experience An
Investigation of Multichannel Choices in the Travel and Tourism Industry of an
Emerging Market. Journal of Travel Research, p.0047287516677166.
Molz, J. G., 2012. Travel connections: Tourism, technology, and togetherness in a mobile world.
Routledge.
Murphy, P. E., 2013. Tourism: A Community Approach (RLE Tourism). Routledge.
Routledge, J. G. M., 2013. Travel connections: Tourism, technology, and togetherness in a
mobile world. Annals of Tourism Research. 40. pp.442-444.
Sirgy, M. J. and Uysal, M., 2016. Developing a Eudaimonia Research Agenda in Travel and
Tourism. In Handbook of Eudaimonic Well-Being (pp. 485-495). Springer
International Publishing.
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Standing, C., Tang-Taye, J. P. and Boyer, M., 2014. The impact of the Internet in travel and
tourism: A research review 2001–2010. Journal of Travel & Tourism Marketing.
31(1). pp.82-113.
Thakran, K. and Verma, R., 2013. The emergence of hybrid online distribution channels in
travel, tourism and hospitality. Cornell Hospitality Quarterly. 54(3). pp.240-247.
Tsang, N. K., Lee, L. Y. S. and Qu, H., 2015. Service quality research on China’s hospitality and
tourism industry. International Journal of Contemporary Hospitality Management.
27(3). pp.473-497.
Webster, C. and Ivanov, S., 2014. Transforming competitiveness into economic benefits: Does
tourism stimulate economic growth in more competitive destinations?. Tourism
Management. 40. pp.137-140.
Wu, C. H. and et.al., 2016. An online niche-market tour identification system for the travel and
tourism industry. Internet Research. 26(1). pp.167-185.
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet.
Journal of Retailing and Consumer Services. 22. pp.244-249.
Online
Global Talent Trends and Issues for the Travel and Tourism Sector. 2015. [Online]. Available
through: <http://www.wttc.org/-/media/382bb1e90c374262bc951226a6618201.ashx>.
[Accessed on 24th November 2016].
Roth, H., 2015. Travel and Hospitality Trends. [Online]. Available through:
<http://www.forbes.com/sites/ey/2014/12/31/travel-and-hospitality-trends-for-2015/
#7a3dc19ec016>. [Accessed on 24th November 2016].
Zhou, T., Bonham, C. and Byron, G., 2007. Modeling the supply and demand for tourism: a fully
identified VECM approach. [PDF]. Available through:
<http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.820.2739&rep=rep1&type=pdf>. [Accessed on 24th November 2016].
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