Business Analysis: SWOT of ITC Company - [Course Name]

This report provides a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the ITC Company. The analysis begins with an introduction to the company, highlighting its role in supporting policing and its transition into the technological and commercial sectors. The report then delves into the SWOT framework, evaluating ITC's internal strengths such as strong financial performance, diverse product portfolio, extensive distribution network, and unique advertising strategies. Weaknesses, including the company's reliance on tobacco revenue and limited presence in certain sectors, are also examined. Furthermore, the report identifies opportunities such as leveraging brand quality, expanding into new sectors, and utilizing unique research and distribution networks. Finally, the report discusses potential threats, including competition from domestic and international rivals, government regulations, and changing economic conditions. The conclusion summarizes the key findings and highlights the company's position in the market.

SWOT
analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
ITC company is private company limited by the guarantee established by polices and
crime commissioners to support the policing to make the public safer through the better ITC
(Amin, Razmi and Zhang, 2011). The company movement to act as a link between the policing
technological and commercial worlds. The company make sure that they can provide the better
services and manage in better way so in can help them to exploit the new capabilities more
successfully. ITC company cut the costs of polices reduce duplications, improve collaboration
and improve the experience of the public who use the services of ITC company. The Ultimate
aim of the ITC company is to pay back more into then they customers pay more. The company
apply the effective leadership for guide their employees in relation to technology, company's
standards, field design and development strategies. SWOT analysis of ITC define all the
activities of the ITC company. Through SWOT analysis the company can fiend out the
opportunities and strengths.
TASK
SWOT analysis: SWOT analysis is simple bur very effective framework for analysing
the strength, weaknesses, opportunities and threats that a company face. It helps the company to
focus on their strengths, helps to minimize threats and provide the superior possible advantages
of opportunities available for the company. It helps to evaluates four elements of the company
and projects and the business of the company.
SWOT analysis of ITC company: ITC company is one of the biggest and best known
private sector company. It is the world's most high profile consumer operations. The company's
business and brands focus on the entire Indian market (Friesner, 2011). The ITC company is now
diversifying their business into the new FMCG brands in a numbers of the market. In this
SWOT analysis strength, weakness, opportunities and threats are defined.
Strength: The ITC company their traditional business in new brands for developing the
new segments. Like ITC company use their experience of transporting and distributing their
products and services into the remote and distant part of the India for the advantage of FMCG
products. The ITC company perform the different business activities in different market. The
company evaluate the market for develop the new strategies and programs. These strategies helps
the company to perform effectively. This company diversifying the trading in different numbers
of business sectors. These business sectors include the Hotels, agriculture, packaged foods and

confectionery, branded clothing, personal care, greeting cards, information technology ans
stationery (Helms and Nixon, 2010).
The company has some important strengths that give it competitive advantage about their
rivals. These advantage are as follow:
1. Strong financial performance: The ITC comp[any has the continues impressive record
of financial performance. Every year the company earn the maximum profit through
providing the best and quality products. Quality products and services attracts customers
for purchase.
2. Product portfolio: The ITC company's portfolio of products represented by different
energetic brands in a huge rang of stock keeping units.
3. Distribution network: the ITC company's products are available in different retail
outlets in the country. Company's impressive distribution directly services more then two
million of the retail outlets. Its use the experienced transporting and distributing
products tom remote and distant part of India for the advantage of their FMCG products.
4. Unique advertising strategies: One of the major advantage of the ITC company is that
they use the unique advertising strategies for their products and services. The strategies
use by the company made customers take notice about the products and services. The
company use different unique and effective advertising strategies which help in attracting
customers towards the products.
5. Unique products: The ITC company marked itself as a unique services and products
provider. Company has the uniqueness in their products and services.
6. Effective competitive strategies: The ITC company use the different strategies for make
their products and services more attractive and better then their competitors. The
company develop different competitive strategies to compare their products with
competitors.
7. Diversification: The company diversify their strategies in a way that reduce the exposer
to any one particular assets or risk (Hollensen, 2013). Company allocating their capital in
such a way which provide them a effective way to use in a correct manner.
Diversification helps the company to reduce the risk and excitability through investing
the capital in different assets.

Weakness: The ITC company's original business listed in tobacco. This company is
stands for empirical tobacco company of India limited. The negative connection of tobacco with
health and increase the chances of premature death (Mainali, 2011). But it is interesting to know
that business of the company is is now so involved in branding continues to use their original
name. The company is still dependant upon its tobacco revenue. Company's turnover for the
tobacco products is responsible for profit. So it is difficult for the company to move into the
FMCG products. It is being subsidised by the tobacco operations. The company sometimes fails
to provide the quality products to customer. It affect the profits and revenues of the company.
There are some weaknesses of the ITC company these are as follow:
1. Tobacco product affect other products: The tobacco products of the company affect
the other products. Customers affected by the tobacco products. Customers think the
company did not provide them the healthy products. They think other products also can
affect their health.
2. Not presented in many different important sectors: The ITC company is a diversified
company trading in a numbers of different business sectors like cigarettes, hotels, papers,
agriculture, packaged food and the confectionery, branded apparel, personal care and
other FMCG products, information technology, stationery etc. the company does not have
presence in many important sectors like insurance, infrastructure, banking, financial
services, telecom services, automotive services. So the company is comparatively
become weak when it compared with other companies.
3. Local company: The ITC company is the local company. The company dose not have
any large portfolio of their products and services. This make the company competitively
weak in terms of being able to leverage global opportunities. It affect the financing of the
company.
4. Coverage rural area: The ITC company cover the rural area. Its can not cover all the
market so it affect the profitability of the company. Company provide their products and
service in the rural markets.
Opportunities of ITC company: the core brands of the company can be help to
developed the different strategies of market development, product development, market
development and the market presentations (Nikolaou and Evangelinos, 2010). The company
moving into the new and emerging sectors including information technology it support the

business solutions and provide the different effective market strategies. Information technology
helps the company to collecting the information about the rural area and developing different
practise for rural area. This can also helps the company for used in other sectors. The company
can find out the information about the different market area through information technology. The
company researched the teat, preference of the customers in different parts of the India. After
apply the research the company then use the networks to source and create the new materials
through using different activities (Sevkli and et.al., 2012). There are some future opportunities
for the ITC company these are as follow:
 Leveraging brand quality: Products and services are highly quality of the ITC
company. If the ITC company wants to enter in the new markets and lunching new
products and services then customers easily attract towards them because they think they
purchase quality products and services. Customers trust company's products and services
because of good quality. The company's brand equity makes company more successful in
different sectors.
 Right size at the right time: The cooperation must be effective in the company so it help
to make investment capability and this must happen with the growth stage in the
economy in which the company is operates. This look to be perfect setting for the ITC
company. The company given the different products and services to customers at a level
far below the global standards which make the Indian economy effective.
 Expertise for growth in other sectors: The ITC company is the fast growing by uses the
information technology. The new information technologies accessory is found by the
company with a strong base field of knowledge (Xingang, Jiaoli and Bei, 2013). It is
derived from the ITC's multiple businesses.
 Unique research and distribution network: It is the goal of the company to reach the
customers and provide them services and products. the company use the different unique
research and distribution networks so the customers aware about new products and
services. The company expend their business in rural area by effectively use of
distribution networks ans unique research.
Threats of ITC company: The main threat for the company is their competitors, both
the domestic and international competitors. When the competitors make the solid profit to in
emerging consumers society then it affect the sales of company's products and services. The

different rules and regulations of the economics affect the company. Economics polices which
can affect the company can be in fervour in competitors products and services. International
companies see India as the existing opportunity for themselves for find new market segments for
their new products and services. Opportunities for the ITC company can be opportunities for the
other companies also (Xu, Feng and Yang, 2016). The dynamic competition in the market
change the medium term. Tha ITC company need to be decide whether diversified the strategies
which can help them to take the competitive advantage. The diversification helps the company to
make new strategies and find out the new opportunities also. The company formulate the
competitive strategies to secure the future. There are some threat which affect the company these
are as follow:
 Competition: The obvious threat is the competition. The company face the competition
from the national and international market. When the competitor see the profit in market
then they launch new products and services in markets it affect the sale of the company's
products and services. The company wants that their more and new products can be
available in the markets so the competitor can not affect the sales. Other countries
competitors put the ITC company under constant and crate continuous pressure from new
offerings and products.
 Pressure group and Government polices: The Business of tobacco is the major threat
for the company. Because it affect the health and causes many health issues. The
Government also affect the business of ITC company through higher excise duties,
polices, advertising restrictions , packaging guidelines, restrictions on sale. The company
has to make advertising strategies according to the government polices. Different groups
in the company affect the business activities of the company. When group members does
not perform their role and responsibilities then it affect the other business activities of the
company.
 General threats: The company face the wide income disparities leading to social
tensions, political issues, legislations changes, squabble with taxation polices, public
indignation, through negative impact of products and services. Changes in government
polices , changes in economics conditions also affect the company. When the government
change then polices also change (Yuan, 2013). Company has to make their advertisement
strategies according to the changes government polices.

CONCLUSION
From the above report has been concluded the ITC company face different threats in
market place. ITC company is one of the largest multinational enterprises. This company is
India's one of the biggest and best known private company. ITC company work in different
sectors which provide growth to their business. This company is world's most high profile
consumer operation organizations. Company analyse the market before introduce and launch
new products and services. This report about the SWOT analysis of the ITC company. Through
effective analysis company find out many opportunities, threats and weaknesses. With the
effective use of resources company turn these threats and weaknesses into opportunities and
apply them in their business. ITC company is fast growing information technology subsidiary
and it is founded through a strong base of environment knowledge which is derived from
different multiple business of the ITC company. SWOT analysis helps the ITC company to make
their business strategies more effective ans successful.

REFERENCES
Books and journals
Amin, S.H., Razmi, J. and Zhang, G., 2011. Supplier selection and order allocation based on
fuzzy SWOT analysis and fuzzy linear programming. Expert Systems with
Applications. 38(1). pp.334-342.
Friesner, T., 2011. History of SWOT analysis. Marketing Teacher. Com.
Helms, M.M. and Nixon, J., 2010. Exploring SWOT analysis–where are we now? A review of
academic research from the last decade. Journal of strategy and management. 3(3).
pp.215-251.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Mainali, B., and et.al., 2011. Feasibility assessment of recycled water use for washing machines
in Australia through SWOT analysis. Resources, Conservation and Recycling. 56(1).
pp.87-91.
Nikolaou, I.E. and Evangelinos, K.I., 2010. A SWOT analysis of environmental management
practices in Greek Mining and Mineral Industry. Resources Policy, 35(3), pp.226-234.
Sevkli, M., and et.al., 2012. Development of a fuzzy ANP based SWOT analysis for the airline
industry in Turkey. Expert systems with Applications. 39(1). pp.14-24.
Xingang, Z., Jiaoli, K. and Bei, L., 2013. Focus on the development of shale gas in China—
Based on SWOT analysis. Renewable and Sustainable Energy Reviews, 21, pp.603-613.
Xu, J., Feng, P. and Yang, P., 2016. Research of development strategy on China’s rural drinking
water supply based on SWOT–TOPSIS method combined with AHP-Entropy: a case in
Hebei Province. Environmental Earth Sciences. 75(1). p.58.
Yuan, H., 2013. A SWOT analysis of successful construction waste management. Journal of
Cleaner Production. 39. pp.1-8.
Zavadskas, E.K., Turskis, Z. and Tamosaitiene, J., 2011. Selection of construction enterprises
management strategy based on the SWOT and multi-criteria analysis. Archives of civil
and mechanical engineering. 11(4). pp.1063-1082.
Online
SWOT Analysis ITC. 2010. [Online]. Available through <http://www.marketing—
research.com/marketing/swot-analysis-itc>. [Accessed on 25th May 2017].