Assignment on Understanding Value of Customer
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Added on 2019-10-09
Assignment on Understanding Value of Customer
Added on 2019-10-09
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THE UNIVERSITY OF NORTHAMPTONNORTHAMPTON BUSINESS SCHOOLMODULE:Managing Operations and the Supply Chain2019-2020Module CodeLevelCredit ValueModule TutorsBSOM046720Umair TanveerAndrew GoughDesmond KapofuAssignment BriefAssignment title:Enhancing Customer ValueWeighting:40%Deadline:24th May 2019Feedback and Grades due:21st June 2019Resit Date4th October 2019
Purpose of the AssessmentThis assignment is designed to enable you to demonstrate an understanding of value and how value is created and enhanced for the customer. The assessmentenables students to link concepts of Operations and Supply Chain Management to illustrate how value can be created and enhanced through production processes and delivered through various service elements of the logistics function. Assessment TaskYou will conduct a review of relevant literature in a number of related subject areas including Quality Management, Supply Chain Management and Operations Management. Specifically, you are to discuss of the concept of value creation (and enhancement) and to relate it to customer retention and economic sustainability of an operation.Following your review, you are to critically evaluate the relevance of value creation for the customer to modern operations management.You will be expected to illustrate your discussion with examples from the trade press and other authoritative sources. Assessment Breakdown1.Begin your discussion by defining the concept of value for the customer.(15% of word count)2.Prepare a literature review, discussing the concept of value as it relates to other concepts including quality, cost, customer service and logistics lead time. Ensure that you include references to at least 10 peer-reviewed articles no more than ten years old. Older references may be used if absolutely seminal, but do not count amongst the ten. You may also find relevant reviews in the trade press and from other authoritative sources.(50% of word count)3.Critically review the thinking by Kotler (2019) that “the challenge is to help the customer perceive more total value that the total cost of acquisition and usage”, from the perspective of an operations manager.Ensure that your discussion presents a balanced argument and is appropriately referenced. (35% of word count)Assessment GuidanceThe quality of your presentation and academic referencing is very important. Please, use the Harvard Referencing System.Within your assignment your tutor will be looking for content that addresses the key elements of the assignment brief.Try not to overcomplicate your answers. Keep to simple processes that you know well.
Look at the Check list at the end of this brief. It shows the subheadings to use and offers a guide as to how the marks will be distributed.Use the percentages as a guide to how to distribute your word count.Academic PracticeThis is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.Support and guidance on assessments and academic integrity can be found from the following resourcesAssessment SubmissionTo submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevantsubmission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date of submission.Written work submitted to TURNITIN will be subject toanti-plagiarism detection software.Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission.If your assignment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.Your assignment must be word processed and presented in a report format with simple sub-headings. The word count should be 1600 words ±10% (tables, diagrams and appendices are excluded from the count).The Assignment report should have a Front Sheet showing your name, your student number, the module name, the module number, the assignment title, the module tutor's name, the date and the word countN.BWork emailed directly to your tutor will notnormally be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.Late submission of workFor first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:Within one week of the original deadline – work will be marked and returned with fullfeedback and awarded a maximum bare pass grade.More than one week from original deadline – maximum grade achievable LG (L indicating late).At the second opportunity deadline(resits)work submitted late will be awarded a LG grade.There is no opportunity to submit worklate for a bare pass.Extensions
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