Marketing Distribution Channels

Running head: MARKETING DISTRIBUTION CHANNELS
MARKETING DISTRIBUTION CHANNELS
Name of Student
Name of University
Author’s Note

1MARKETING DISTRIBUTION CHANNELS
Introduction
The distribution channel is a specific chain of intermediaries or business with the help of
which good service passes until it reaches the final customer (Alon, Jaffe & Prange, 2016). This
assignment describes the usage of the web as a distribution channel and its pros and cons.
1. Pros and cons of using the Web as a distribution channel
There are numerous marketing distribution channels available in the market, some of the
present channels include wholesaler/distributor, direct/internet, direct/catalog, direct/sales team,
value added reseller, consultant, dealer, retail and sales agent. Usage of the web as a distribution
channel can have various pros as well as cons. web can be used as a distribution channel for
various steps of distribution, some include marketing, advertising, dealing, retailing and many
more. The pros of using Web for advertisement include impression on customers, suppose a user
is going through various videos available in the net, even if the user does not open the
advertisement or view it completely; he would get an overview of the brand or the organization
on which the advertisement is (Kozlenkova, Hult & Lund, 2015). The user would get a blur
impression regarding the company and what it deals with. In this process organizations are able
to present their brand through visuals. One more advantage includes the connection with
customers, if the web is used as a distribution channel, the organization would be able to connect
to various customers irrespective of their geographical location, and they would be able to reach
out to them and understand their requirements as well as fulfill them through their services.
Some cons of using Web as a distribution channel is that it would be difficult for the
organization to reach to the demographics that the company is looking for, the display
advertising would not allow the organization to know the actual requirements and demands of
their target customers. If the organization initiates the process of sending emails to their