The Usefulness of Internet Marketing for SME
Added on -2020-07-22
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RESEARCH PROPOSAL
Table of ContentsTitle: To analyse the usefulness of internet marketing for SME businesses while operating abusiness in UK and Australia: A study on plan.com.......................................................................1TASK 2............................................................................................................................................1INTRODUCTION...........................................................................................................................1Background.................................................................................................................................1Rationale.....................................................................................................................................1LITERATURE REVIEW................................................................................................................3EXPECTED FINDINGS.................................................................................................................6STRUCTURE OF THE FINAL REPORT......................................................................................7Introduction.................................................................................................................................7Literature review.........................................................................................................................7Research methodologies..............................................................................................................7Data analysis...............................................................................................................................7Conclusion and recommendation................................................................................................7REFERENCES................................................................................................................................8
Title: To analyse the usefulness of internet marketing for SME businesseswhile operating a business in UK and Australia: A study on plan.comTASK 2INTRODUCTIONBackgroundInternet market is important concept which help to identify customer buying decision inthe business. In this consideration, relationship could be build to make regular contact and reflecttowards the mass marketing. In respect to attain desired results in the enterprise, internetmarketing helps to overcome issue and problems that setting local activities and internationallyexpand the operations in the business regulations. Localisation of services also develop productmodifications that reflect to the local market (Chaffey and Ellis-Chadwick, 2016). Marketing ofproducts also considered fewer costs which assists to make physical outlet in the successfuloperations. Along with this, in the Plan.com internet marketing helps to personalise the offers toseveral customers to ascertain the preference and history as well. Information are also availablethrough provide useful data in the planning and increases sales by the customers. Moreover, internet marketing also enable to take advantage to high growth importance ofsocial media. In respect to create link between social site and revenue growth, it is essential tolook towards the incorporating internet marketing campaigns. With the help of the uniqueness ofproducts and services, online marketing also increasing continuously that helps to reaching toeach area of the world. Main benefit of this element is reduces cost of the transportation whichneed to be placed in proper way at workplace (Armstrong, Kotler and Brennan, 2015). Hence,advantages to consider digital technology will be developed in systematic manner. In addition tothis, it is also taken advantage to considered low operating cost. In this way, advertisement alsoconsidered in the marketing plan. RationaleIn the present research proposal, it has been understood that low cost of operationsconsidered several advantages in the business. In this aspect, several tools and techniques hasbeen used to promote internet marketing in the business. As results, it increases knowledge andunderstanding towards the goals and objectives of the enterprise. It will help to attract different1
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