The Warehouse Group Case Study 2022

RUNNING HEAD: THE WAREHOUSE GROUP
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Executive Summary
The study is a detailed evaluation of all the strategies related to the human resources
management of the retail industry based on The Warehouse Group Company. It has examined
the problems faced by the company regarding the hiring of employees and excessive turnover
of the employees. The seasonal staff requirement and the ways to fulfill the demand have
been discussed in the report. The evaluation has been made to identify the issues and
recommendations to overcome the issues are provided in this report. It defines the importance
of strategic management, inventory management, information system framework in the
industry. To analyze and derive results, the comparison of the company is made with the
general market standards.
Functions of
retail
management
August 1
2019

THE WAREHOUSE GROUP 1
Table of Contents
Introduction................................................................................................................................2
Strategic management in The Warehouse Group.......................................................................2
Industry marketing communication of The Warehouse Group..................................................2
Financial Management of The Warehouse Group.....................................................................3
The organizational structure of The Warehouse Group.............................................................3
Recommendation for improvement in organizational structure.............................................3
The Warehouse Group: Job application and Recruitment practices..........................................3
Recommendation for improving the existing HR challenge..................................................3
Seasonal staff demand................................................................................................................3
Recommendation for improvement........................................................................................3
Staff training in The Warehouse Group.....................................................................................3
Recommendation for improving the current practices in staff training.................................3
Staff motivation and high staff turnover....................................................................................3
Recommendation for improvement........................................................................................3
Evaluation of supply chain management and functions of the information management
system.........................................................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

THE WAREHOUSE GROUP 2
Introduction
This study is based on the strategic management and human resource management of
the company named; The Warehouse Group (TWG) is one of the largest retail groups which
are operating in New Zealand. The Warehouse Group is engaged in providing non-grocery
and grocery products to the customer with the help of various retail department stores
managed by them. The company has its headquarters located in North Shore, New Zealand.
The report contains details about the strategic management in the company, its marketing
strategy, and financial management. It describes the organizational structure of the company
and provides for the improvement ideas. The demand of the human resource and the method
of organization for recruiting human resources are analyzed and the required changes are
recommended for improving the employee's retention in the company. It discusses the other
reasons which are causing high employee turnover in the company and provides a solution
for the same. Therefore, the report shows the current position and recommendation to the
company regarding its human resource management.
Strategic management in The Warehouse Group
Strategic management and planning is a method used by the organizations to
efficiently allocate their available resources of capital and human resources to derive more
profits from the market industry. In the retail industry, strategic planning plays a vital role
because of the competition in the retail industry (Whittaker, Fath, & Fiedler, 2016). To attract
customers and make profits it is essential to properly design the strategies for marketing of
one’s business. The strategic management in the retail sector helps the companies to grow
their performance in the market and generating higher profits. The strategies of TWG are also
consumer-oriented and the organization aims at providing the consumer their entire essential

THE WAREHOUSE GROUP 3
under the single roof of their stores so that the customers incline to the company and thus the
business of the entity increases.
Industry marketing communication of The Warehouse Group
Marketing communication is very essential in the retail industry due to the presence
of a large number of competitors in the market. The Johnathan Waecker is the chief
marketing officer of TWG who works for the strategic planning of industry marketing
communication to increase the sale of the company (Kleinmans, Densley, Hurley, &
Williams, 2016). The industry of retail requires the firm popularity and recognition for the
growth and development of the entity. The employees of the company should be involved in
the process of marketing as they are the individual from the group of consumers also the
mouth marketing is the traditional yet most effective source of increasing the revenue of an
entity (Kelly, Vandevijvere, Freeman, & Jenkin, 2015). For example; the company can
provide hampers to the employees for their good or issue gift cards for their employees which
will result in shopping from their stores and will create a buzz about the company's store in
the market.
Financial Management of The Warehouse Group
The financial management should be effective to maintain the existence of the
company's operation in the entity. Financial management in the retail industry is very
essential to cover the daily requirement of finance in the organization. It includes the whole
process of managing the finances, forecasting the revenues and expenses, forming strategies
for increasing the revenues and reducing the expenses and all the other areas of monetary
requirement in the business (Kotarba, 2016). The cost of employees which includes salaries
and training cost of employees along with their hiring costs also forms a major part of
financial management. These costs should be minimized with the balance of employee’s