Importance of Theories and Applications in Digital Business and New Technologies

This presentation discusses the importance of theories and applications in digital business and new technologies. It explores the role of technology, such as artificial intelligence and J2EE, in achieving business objectives. It also highlights the impact of social media platforms on business growth. The presentation emphasizes the need for businesses to adopt new technologies to stay competitive in the market.

The work should relate to
theories and models set out in
the course content and other
referenced source material and
include critical discussion of the

TABLE OF CONTENT
• Introduction
• Summary
• Application of summary
• Conclusion
• References

INTRODUCTION
Digital business and new technologies is an important country
concept which is needed to be adopted and carried out by
organisation by using theories and models so that decisions and
practices are used in effective manner (Ahmad, 2020). It is also
seen that it is essential to adopt frameworks on the basis of which
correct suggestions are made regarding software within business
sector. The scope and scale of e-commerce businesses is increasing
at rapid scale which is giving importance to applications and
technologies. Moreover everything has become digital and market
is integrated with technological applications. Main purpose of this
report is to critically understand the importance of theories and
applications which are used in technology. This report comprises of
summary from CW1, set of conclusion based on summary and
application of conclusions to a specific sector.

Summary of the findings:
• The overall report is based on making a detailed evaluation of the
different aspects of business environment that is having connection with
the changing environment needs. Such as there is need to focus on
technology development of E platforms by use of different social media
applications that include Facebook, Instagram that are leading to
building up of social connections between people. There is analysis of
the way how innovative and new technology can be used for the purpose
of enhancing the business functionality. There is application on eBay in
the way organization is focusing on digital business scenario for
achievement of higher competitive advantage (Alizadeh, 2016).
• With the present impact of covid-19 there is a complete change in the
way customers are looking for their purchases. There is application of
latest technology for the purpose of enhancing the sales by use of digital
disruption. The report basically focuses on the way traditional businesses
are converted into complete online platforms and most businesses are
carrying on their functions by focusing more on their e-commerce
website as compared to the brick and mortar stores (Chi, 2016).

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• Further, the report is based on discussing the impact of
artificial intelligence which is a basic system used by
managers to perform the functions of organizations.
There is use of latest Machinery for better customer
experience from software usage. E bay is using this
technology for the purpose of integrating the
requirements of customers and understanding their
preferences by focusing on development of interactive
channels through search social media platforms.
• It is focusing on reducing the overall workload for the
employees. This technology is basically leading towards
enabling the digital option so that organizations can
manage their roles according to the requirements.

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• There are different types of technological platforms that
are used by eBay for the purpose of performing its
function in a more appropriate manner. These functions
include cart multi-vendor, software selling manager Pro
that is assisting in identification of all different business
opportunities in order to manage the sales progress and
tracking of the customer orders. There are also some
Power sellers who are helping in developing the overall
customer base for E bay (Gekara, 2018).

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• Where there is motivation of employees based on using
of higher incentives. Here is combination of new and old
technologies together which is acting as a promotion
function and managing the overall function of
organization according to specific requirements. Artificial
intelligence is a basic business function that is promoting
the management in achieving the laid business objectives.
It can be summarized from the overall discussion that
there are many different software’s that are used by
business organizations today with the changing
requirements in order to survive according to the external
environment conditions.

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• Digital disruption is helping businesses to look for different ways in which
they can work towards enhancing their present business practices. In E bay
organisation is focusing on uses of digital description for the purpose of going
along with the transformation process and working towards implementation of
new technologies that can result into higher prospective of investment (Gupta,
2019). There is reduction of cost in the long run and better utilisation of the
available data and information of the present as well as the future prospective
customer base that is done by use of the digital disruption as a medium by
organisations to raise their present sales. In context with E bay there has been
a complete transformation process that has led to upfront cost of new
technology that is high but continuing with the implementation of technology
has allowed this business organisation to manage their business processes in a
more effective manner (Ghauri, Grønhaug, and Strange, 2020). With the rapid
growing trends of digital disruption on social media size has led to
demonstration of higher value for the existing base of customers and helping
them to understand the overall value that is actually offered by a brand in the
form of their products and services.

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• It can be summarized that the use of changing technology in
terms of practical business functions. The way organizations are
transforming from using the traditional technological measures
to overcome the changing external leads requires lot of internal
changes. it includes dealing with the resistance of change from
the existing employees and also searching for high investment
sources with high situation of risk. There can be application of
some tools that can lead towards higher cost effectiveness.
• There are different platforms that can be used by business
organizations in order to survive in the changing marketplace.
J2EE functionality that is related to the web based applications.
There are different available resources in terms of changing
technology that can be used for the purpose of maximization of
overall benefits for an organization.

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• There are different aspects that are related to adoption of latest technology
for the purpose of enhancing the way in which the present business
objectives can be achieved. But there is high probability of return. For
instance when there is use of social media application for the purpose of
promotion of businesses there is requirement of less cost but a skilled
workforce that can contribute towards high creativity and help the
organisation in getting a competitive advantage with such social media
usage (Forsgren, 2016). With time the way in which different social media
applications are used by organisations for their business purpose is
completely innovative and has led to generation of better prospects of
revenue.
• The changes in the digital disruption that is bought by business has led to
a better forecasting measure as the expectation of customers from the
brand can be easily anticipated by their actions on such social media
platforms that are generally tracked by brands such as e way in order to
form their future marketing & production related strategies.

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It can be summarised that different business organisations can
take advantage of the digital transformation option in form of
adopting the new technologies and programs that can work
towards better efficiency in their existing functionality. It will
also help in assessing the changing environment needs and then
modifying the internal functioning according to these dynamic
environment requirements. Applications like J2EE, artificial
intelligence, robot workers our changing and making and
evolution within business sector at larger scale. Also it has been
examined that it is necessary to have an appropriate knowledge
and information about this applications so that they are used in
most efficient manner without facing any problem or issue (Ho,
2020).

Set of conclusion on CW1 summary
On the basis of above given report, it has been analysed that
business related to internet is a great requirement like internet
using payment, recording transaction as well as any other
function. In addition to this, it is adopted to accomplish objective
of business organization and execute function in an appropriate
manner. Their technology is adopted to make ensure that the
process related to organization is helpful in future period of time.
Furthermore, the Social Media techniques like Face book as well
as LinkedIn getting more popularity day by day. Apart from this,
there is a different kind of application which is used for business
organization that helps in executing activity related to
organization in an appropriate manner (Lederer, 2018).

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• Therefore, it is necessary to use online selling platform in order to
execute different kind of function in appropriate manner. Hence, in this
report, it is analysed at business as well as technology interconnected to
one another that assists company in achieving objectives as well as there
are different kind of function implemented in proper way. It is also
assess that there is kind of function that must be executed by
management team in context of handling its useful software. technology
is used to management in identifying these alternative in proper way for
stop this Apart from this, technology is important for assessing new as
well as innovative technology during particular phase of time period.
• They can add up to increase function of e-Bay in current environment of
organization in order to perform different work in an appropriate
manner. The business atmosphere involves use of his ability, high
availability as well as many more. In addition to this there is huge
impact of covid-19 on business organization.

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There a different kind of online application that is used by
company that has gets direct affected by covid-19. By
emphasized on digital organization, they focus on
improving skills and online model in order to achieve goal
as well as objective in timely manner. In addition to this,
there is a detailed description regarding technology or
artificial intelligence in order to achieve vision and mission
of business organization. It also assists in assessing of need
as well as wants of user and executing different function in
an appropriate manner (Lember, 2018).

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It also has been analysed that there are different function which is
adopted by a business organization that is connected to HTML pages,
Java applets and many more. There are various kinds of tools as well
as a platform that is adopted by E commerce business organization in
context of executing its functions. Therefore, according to this, the
vendor focuses on performing functions and achieving objectives in
timely manner. Hence, on the given information there are various
kind of function that is adopted in environment of which provide
support to its technology. It is also assess that technology is
significant for achieving objectives of business organization for
performing different function in proper way. In addition to this it can
be assess hat there are various positive improvement in this kind of
sector that assist me in identifying present position and adopting it in
achieving objectives of business organization in timely manner
(Paschen, 2020).

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Therefore, the business organization focuses on adopting technology that helps
in achieving objectives in timely manner. The organization also focuses on
maintaining superior technology in order to manage different operation in proper
way. Hence, it is identified that it is important to assess the use of technology in
different kind of organization that help in carried out different kind of activity in
an appropriate manner. J2EE is also an application which is adopted by business
organizations that help in achieving objectives in timely manner. The
organization also emphasized on improving their is function under which they
perform different function that is connected to HTML pages, Java applets and
many more that provide support to organization in providing secure a platform
that help in execute different kind of activities in proper manner.
Therefore eBay and their application which is depend upon J2EE server that is
superior for future of business organization. Hence, it is necessary to use online
selling platform in order to execute different kind of function in appropriate
manner. Hence, in this report, it is examined that business as well as technology
interconnected to one another that assists company in achieving objectives as
well as there are different kind of function implemented in proper way.

Application of Conclusions
• With the rise of technology and their applications, it has
become important to focus on how effective they are in
business sector and contribute to growth as well as
development and wider scale. Moreover, from analysis of
application of stated conclusion it is described that use of
technology on eBay has develop their business and global
scale. Also as their uses technology and other
applications such as artificial intelligence, J2EE,
technological platforms such as CS cart multi-vendor
have been playing an important role in achieving goals
and objectives in this ecommerce website. It is also seen
that without implementation and use of technology in
business it is difficult for organisations to accomplish
their set objectives within a period of time.
•

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• This has been also specifying that in a digital marketing sector, use
of application and technology is important without which it is not
possible to carry out function and operations of enterprise. In my
own experience before a month, I was working as a digital marketing
in Captify and I also use many social media platforms as well as
other applications of digital marketing on the basis of which I was
able to fulfil my roles and responsibilities in proper manner.
Moreover it has been also seen that during my job as I uses many e
different tools such as ESem Rush as because I was working on
search engine optimisation. In this professional sector, it is important
for any individual to be aware about these application technological
platforms so that it is easier for them to achieve and deliver better
results within workplace (Su, 2019).

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As from the cw1 report, it has been stated that digital business
and new technologies are interrelated with each other which are
being mostly used by enterprises in this current situation of
pandemic. Also, people are more influenced by technological
applications rather than doing business physically.

CONCLUSION
After a brief analysis of the report, it has been concluded that it
is crucial to used digital applications as well as technologies to
achieve competitive advantage in this competitive market. So,
this discussion has been made about use of applications theories
and summary of cw1 report. Therefore it has been evaluated that
it is essential for entity to enhance their effectiveness and
working pattern in this flexible market. Furthermore, it is
necessary for both new and old businesses to get engaged with
new technologies on the basis of which it is easy for them to
survive in market for longer period of time.

REFERENCES
Books & Journal:
Ahmad, 2020. Jumping to conclusions: a theory of decision-
making at technology incubators. International Journal of
Applied Decision Sciences,13(4), pp.464-488.
Alizadeh, 2016. Vancouver's Digital Strategy: Disruption, New
Direction, or Business as Usual?. International Journal of E-
Planning Research (IJEPR),5(4), pp.1-15.
Chi, 2016. Digital business strategy and firm performance: the
mediation effects of E-collaboration capability. In Wuhan
International Conference On E-Bisnis. Association for
Information Systems AIS Electronic Library (AISeL).

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Gekara, 2018. New technologies and the transformation of work and
skills: a study of computerisation and automation of Australian container
terminals. New Technology, Work and Employment,33(3), pp.219-233.
Gupta, 2019. Conclusion: Technology Integration in Chemistry Education
and Research: What Did We Learn and What Can We Expect Going
Forward?. In Technology Integration in Chemistry Education and
Research (TICER) (pp. 281-301). American Chemical Society.
Ho, 2020. Does Social Media Marketing and Brand Community Play the
Role in Building a Sustainable Digital Business Strategy?. Sustainability,
12(16), p.6417.
Lederer, 2018, April. Digital transformation, smart factories, and virtual
design: Contributions of subject orientation. In Proceedings of the 10th
International Conference on Subject-Oriented Business Process
Management (pp. 1-10).