Secondly, the brand faces competition from several popular brands which sell similar products. These
products and brands have been present in the market since a very long time and in consideration with this, it
becomes effective to state that, when these products will be considerably popular in the long run, then in
such a scenario, the firm will have to come up with new and better opportunities to manage the business
adequately.
Additionally, she relied on the Neiman Marcus who provided her with a small chance to sell her products.
Had she been given a better focus and exposure, she would have received an opportunity to perform
considerably well.
Options: Develop alternative courses of action for the manager and/or stakeholders could take
that are relevant to the topic.
The different options can be described as the initiatives which the different enterprises will be required to
undertake can be agreed to be the short terms and the long term initiatives which the firm would be required
to undertake in order to ensure better operations and focus in the long run. In consideration with this, it is
integral to understand that the short term options for the firms are as follows:
1. Blakely would be required to see to it that, she keeps coming up with new products and ideas
In order to ensure that Blakely does not get distracted and is able to proceed towards her goals, in
the short term, she needs to keep up with a zeal and come up with new products as well as the
ideas which will assist in engaging in successful associations and ensure that the firm is being able
to gain popularity in the long run (Perry and Hamm 2017). Through this, she will continue her
innovative ideas and be able to engage in considerate operations in an appropriate manner.
2. She can enter South East Asian countries as well.
Another initiative which can be undertaken by Sarah Blakely can be stated to be the expansion into
the South East Asian countries. These countries can be agreed to be the emerging markets and in
consideration with this, it can be effectively mentioned that, when the brand will be able to extend its
operations in the South east Asian countries in an appropriate manner then in such a scenario, the
firm will grow and will attain global domination.
In consideration to the long term options available, it can be mentioned that Blakely using the attribution
theory would be required to undertake the given steps:
1. Undertake diversification strategies
At present, the various diversification strategies which can be taken by the enterprise can be agreed
to be the expansion into other domains of woman clothing (Nisar and Yeung 2018). In
consideration with this, it can be essentially mentioned that as Sarah applied her business acumen
in looking out for the opportunity with the products currently Spandex, then in such a scenario, it
becomes considerably critical to state that, Sarah needs to undertake several decision which will
ensure adequate efficiency to the different operations of the firm and make the brand even more
popular in the market (Kryven et al. 2016).
2. Collaborate with the different parties
In addition to ensuring that she is being able to expand the different opportunities, it can be
essentially mentioned that, Sarah Blakely would be required to see to it that, if she gets into
associations and partnerships with the large brands which will help them in ensuring and attaining

+13062052269

info@desklib.com

The youngest billionaire Attribution theory

Contribute Materials

Related Documents