Theories of Innovation - PDF

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MANAGING INNOVATION-INDIVIDUAL REPORT -TRANSFERTRAVEL
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Theories of innovation.............................................................................................................12. Historical Development...........................................................................................................4Future Development.....................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONManagement of Innovation includes the set of tools this allow managers and the workersas well as users to cooperate by having the common understanding of their process and goals.Innovation management also allows the organisation to respond for the internal as well asexternal opportunities also the company can use its creativity by introducing the new ideas,process as well as the products. As transfer travel is being arranged as a part of an itinerary thatgive the facility of transfer from airport to hotel and hotel to hotel as well. This report is aboutthe managing the innovation for the transfer travel by applying the theories of innovation andalso explain its historical background that how it started as well as its future development(Altuna and et.al., 2015).1. Theories of innovation.There is having many innovations that is being developed every day in all over the world. Evenmany companies make it to the national and international stage to become the globally. As theinnovations become the important for the many groups of people and even for the unknownindividuals outside the groups of users (Amaro and Duarte, 2015). Many more innovations isbeing never make too far outside for the groups of users. It is very important for the company tounderstand all the models and theories so that the company can use it in the various steps when itis required and this theory helps the company to reach the customers in the efficient way so it isessentially required by the company to understand the importance of the innovation. In thisinnovation diffusion theories and the technologies' acceptance model is being explained that are:Rogers' Innovation Diffusion TheoryTo understand this theory it is very important to understand the terms of innovation,adoption and diffusion. Innovation is introduction of something new and in this something newis being could be an idea, process and product. Adoption is when an individual or the companyintegrates integrate the innovation into the life (Barrett and et.al., 2015). And in last the diffusiontheory is collective adoption process over the time as all these are interrelated to each otheradoption diffusion theory refer to the process of involving as well as spread the new idea overthe time. This theory gives the foundation for understanding the innovation and adoption as wellas the factors that influence the choice regarding the innovation. This theory is very wider in itsscope that lends itself to become flexible across the many contexts at the same it is also difficult1
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