Everyday Lingettes Marketing Strategy

This assignment examines the marketing strategies for Everyday Lingettes, focusing on overcoming challenges through attribution theory and effective teamwork. It explores how differing perceptions among marketing personnel can hinder productive meetings and highlights the importance of embracing diverse viewpoints. The analysis delves into stress management within teams and its impact on formulating a comprehensive marketing plan. Finally, the assignment proposes actionable measures to address these issues and achieve a competitive advantage in the market.

Management and
Organization

TABLE OF CONTENTS
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................2
TASK 3 ...........................................................................................................................................2
3.1................................................................................................................................................3
3.2................................................................................................................................................3
3.3................................................................................................................................................3
TASK 4............................................................................................................................................3
TASK 5............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

TASK 1
Myers Briggs theory is designed to ascertain a correct combination of personality that can
be used by a business organization so as to get the best possible outcome from it. In regards to
the Lingettes, the CEO of the company has faced failure due to the different perceptions of the
people which caused. The theorist has provided the different ways in which the problem of the
Bruce Smith could be resolved. The marketing meeting required diverse kinds of personnels
from each department (Lloyd, 2012). These include a content writer, marketing executive
possessing a great creativity skills along with that a personnel from the design department. There
is no requirement of the personnels from the engineering department as their work of designing
and launching a new product has been accomplished. Further the theory possess a combinations
of actions that can be taken by the CEO or other personnels for which different options have
been proposed. these have been enumerated underneath:
 Introversion and Extraversion: The former determines about the use of knowledge,
information and ideas to deal with the situation can be classified under the head
introversion. While on the other hand, an extraversion character or way of behaviour is
ascertained when the people chose to deal with the situation, things as well as the out
world. Herein, the marketing meeting could have been a success for the concerned
organization if the decision by each departmental head could have been made while
considering the introversion technique (Rice, 2014).
 Intuition and Sensing: In regards to the current case, if decisions would have taken by
keeping in mind the intuition style wherein the new people could have provided the
chance to show their possibilities then it would have resulted in the successful meeting.
 Feeling and thinking: If the departmental heads could have opted for logical thinking
rather then just depending upon their mere belief then it could have turned out into a
purposeful meeting (Malle, 2013).
 Perception and judgement: This is the last pair of decision making wherein a judgemental
style should be chosen by the department so as to be stable as well as organized then to
provide a clear judgement about the members that needs to attend the respective meeting.
1

TASK 2
The attribution theory which describes about the persons behaviour as well as its thinking
pattern is classified as said theory. This can be successfully be applied in the present scenario
wherein all the departmental heads took decisions on the basis of internal attribution. They have
selected only those individuals for the marketing meeting that perform really well in their own
units. This in turn excluded the clause of the perception as well as thinking pattern used by the
other departmental heads which caused a mismanagement in the meeting (Graham and Taylor,
2016). They did not think about the organization as a whole rather considered their own unit and
members as superior. when means the selected person were representing their own department
rather than the company as a whole. Each person has their own attribute of thinking and making
decisions which caused a failure of the marketing meeting. Apart from this when the respected
members including the Bruce, Ralph, Suzanne, Lou and Ted could have made decisions by
keeping in view the thoughts and attitudes of each other, then it could have not led to failure of
the project.
Furthermore, it was analysed that they were blaming each other for the cause of failure as
well as did not considered themselves to be responsible for the said situation (Graham and
Folkes, 2014). However, non of them is ready to accept their mistake and keeps on transferring
on each other. They fail to understand their responsibility towards the organization. Therefore, it
can be said that their behaviour had led to the unproductive meeting.
TASK 3
In simpler term, attitude can be defined as the likes and dislikes of an individual
regarding a people or thing. Furthermore, it can be stated that each and every person has his/her
own set of values, belief and attitude. An attitude of a person can be directly linked with his/her
behavioural tendencies and plays very important role in the entire life. There is significant
difference between values and attitudes and it is vital that in Everyday Lingettes Company team
members should provide values to each other (Hill, Jones and Schilling, 2014). Value is defined
as principles, behavior and standards set by a person. Values are also about personal beliefs and
morals set by an individual for living life in personal and professional way. Some common
inherited values among people includes integrity, compassion, freedom, justice and liberty
(Kersley and et.al., 2013).
2

Values of a person services as a guiding principle that provides directions to an individual
for living his life. When team members will provide respect to other team members than mutual
understanding among group members will increases. It will aid in knowing strength and
weaknesses of each other and all the group members will provide support to each other. When
cooperation among group members increases all the task and activities will be completed in
proper manner and faster pace by involving support of each staff member (Dumay, 2016). On the
other hand attitude is defined as response that is given by an individual to other people related to
diverse activities. Positive and negative feelings hold be an individual towards each other comes
in the category of attitude hold by people. Responses given by people to each other also gives
impact on working of entire team and structure of the whole group gets affected due to it. Values
work as guide system that direct and instruct an individual for working and overall attitude
shown by an individual also determined by internal values hold by a person. Attitudes are
general likes and dislikes that a person holds towards each other and overall behavior of a person
is determined by inherent set of values.
3.1
3.2
3.3
TASK 4
Stress is defined as reaction shown by an individual that shows unstable mental
equilibrium and negative behaviour of the person. If stress is with in comfort zone than it
supports an individual to perform under stress and motivate to deliver best performance. If stress
is outside the comfort zone than overall performance of the individual gets affected. Various
types of symptoms are shown by a person when suffered under stress. Depression, anxiety and
cognitive and memory problems are faced by a person under stress level. Stress among group
members affect overall performance of the team and working of all the team members gets
affected due to it. Everyday Lingettes Company encourages its staff members to complete their
work by working in team. Various activities are performed by staff members that includes
formulating a marketing plan and designing action plans for accomplishing overall goals of the
enterprise (De Mooij, 2013). If team members will suffer from stress than they will feel
difficulty in making coordination with each other.
3

In addition to that anxiety in group members also create problem in providing
coordination and support to each other. Lack of cooperation and support among will give
negative impact on the working of all the team members. There will be chances that conflict
among group members will be created due to various issues and it will ultimately lead towards
creating problems in performance of staff members (Kleinaltenkamp, Geiger and Plinke, 2015).
While making marketing plan it is needed that innovative ideas and suggestions should be given
by all the members for making a effective strategy. Members will find it difficult for generating
new ideas and concepts and it will give influence on overall marketing strategy formulation
process. Negative response given by group members to each other while they are in stress will
affect the overall efficiency and productivity of the group. Required objectives and targets will
not be completed and efficiency of team will be getting affected due to it (Kotler and Armstrong,
2013). New and innovative concepts for formulating marketing plan will be generated when all
the members will take part in group activities with enthusiasm. Stress lead towards decreasing
the motivation level and due to it morale of group members for making effective marketing plan
will be effected.
TASK 5
As per the case study, conflict has raised among the four departmental heads. A meeting
conducted in order to sell out the new technology named Lingettes. All of them have come up
with their different ideas and plans on which none of the heads are ready to adopt. This has
resulted in creating conflicts which leads to failed the meeting. However, the marketing team can
solve this conflict by presenting an effective marketing plan to sell out the stated technology. The
objective of the company is to sell Lingettes technology which helps in removing stains and
bacteria form water (Christopher, 2016). With the help of this technology, no matter how dirty
the water is can be pure. However, the marketing team can prepare a market plan which can be
initiated by analysis the market situation. This will help this firm to identify the present market
scenario in which the competitors can be evaluated. Further, the marketing is required to analyse
the target market in order to sell this technology. After targeting the market, the mentioned team
needs to increase the value of the stated product. This can be done with the help of different
promotional and advertising techniques.
This may includes promotion on television, radio, print media and online marketing. In
this competitive scenario, the firm can use social media marketing which results in attracting
4

large number of customers in small span of time. This will also help this organization to take
feedbacks form the customers. Besides this, the firm can also adopt the market testing techniques
in order to know the customer reaction. This will result into tracing the actual position of this
stated technology. With the help of group testing, the organisation can evaluate the feedbacks of
the products (Hill, Jones and Schilling, 2014). From which if any changes required then it will be
implemented further. A prior attainment of competitive advantage is referred to be yet another
major consideration of Everyday Lingettes company where they can hereby adopt such
marketing strategies thorough which they can hereby lead their active marketplace. In context to
which, they can hereby refer to align their offered goods and services with the factual needs of
their customers by together referring to enter some newer set of markets. Apart from this, they
can also tend to diversify their adopted channels of distribution with a major emphasize upon
servicing the customers in a liable format.
CONCLUSION
Management is itself referred to be an indispensable part of each and every organisation
where they hereby tends to play a greater role in administrating their entire work considerations
in a respectable manner. It is with a prime deliration of managing some need base intents of sales
and marketing, etc. The above report has demonstrated such influential mean of business that
largely impacts upon their functional procedures. It has hereby explicated such leading
consideration of a conferred organisation named Everyday Lingettes on the basis of its bestowed
case script. The above report has thus concentrated the entire report into five precise sections
with a foremost part to outline the theories of marketing in which, Myers Briggs theory has been
elaborated to ascertain the personality traits of marketing.
Another section has defined the critical elements of Attribution theory to address distinct
perceptions of the marketing personnels that has resulted in an unproductive generation of
meeting. The subsequent part of the report has discovered a vital difference among two leading
elements of values and attitude while working in teams where it is important to embrace the
distinct thoughts and perceptions of one another. The adjacent portion has hereby referred to
stress upon such substantial abilities of a group where it could lead to formulate a considerable
marketing plan. The eventual sub division of this report has specified about some requisite
measures to overcome the pertinent issues of marketing in Everyday Lingettes. It is where the
5

adopted methods can together aid them in attaining a signifiant advantage in the market to yield
into the high occurrence of competition.
6

REFERENCES
Books and Journals
Christopher, M., 2016. Logistics & supply chain management. Pearson Higher Ed.
De Mooij, M., 2013. Global Marketing and Advertising: Understanding Cultural Paradoxes:
Understanding Cultural Paradoxes. Sage Publications.
Dumay, J., 2016. A critical reflection on the future of intellectual capital: from reporting to
disclosure. Journal of Intellectual Capital. 17(1). pp.168-184.
Graham, S. and Folkes, V. S., 2014. Attribution theory: Applications to achievement, mental
health, and interpersonal conflict. Psychology Press.
Graham, S. and Taylor, A. Z., 2016. ATTRIBUTION THEORY AND MOTIVATION IN
SCHOOL. Handbook of Motivation at School. pp.11.
Hill, C. W., Jones, G. R. and Schilling, M. A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Kersley and et.al., 2013. Inside the workplace: findings from the 2004 Workplace Employment
Relations Survey. Routledge.
Kleinaltenkamp, M., Geiger, I. and Plinke, W., 2015. Business Relationship Management and
Marketing. Springer.
Kotler, P. and Armstrong, G., 2013. Principles of marketing 15th global edition. Pearson.
Lloyd, J. B., 2012. The Myers-Briggs Type Indicator® and mainstream psychology: analysis and
evaluation of an unresolved hostility. Journal of Beliefs & Values. 33(1). pp.23-34.
Malle, B. F., 2013. Attribution/Attribution Theory. In Encyclopedia of Sciences and Religions
(pp. 173-177). Springer Netherlands.
Rice, J. W., 2014. Using Myers-Briggs Personality Type Indicators to Predict High School
Student Performance in an Educational Video Game (Doctoral dissertation, University of
North Texas).
7