Theories of Motivation and Their Application in Modern Workplace: A Case Study of Unilever

Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss theories of motivation and how to apply then in the modern workplace..................3
CONCLUSION...............................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
Organisations involve motivation so that they can drive the employees in order to meet
collective and individual goals. It increases the level of commitment of employees towards
organisation so that they can achieve goals and targets in effective manner (Crandall and et.al.,
2020). organisations provide various type of motivating factors to their employees including
incentives, perks and benefits. This report is based on Unilever which is a multinational
consumer goods organisation. It is headquartered in London, United Kingdom and it was
founded on 2 September, 1929. It offers various products in personal care, nutrition and hygiene
to their customers in order to satisfy their requirements. This report will include about theories of
motivation and their application in modern workplace.
MAIN BODY
Discuss theories of motivation and how to apply then in the modern workplace.
Motivation is an important factor which assist individuals in achieving their personal goals
so that they can develop their career and required manner. Organisations can achieve the target
in effective and efficient manner by motivating their employees according to their preferences.
Unilever will focus on analysing the needs and demands of the employees so that they can
provide benefits according to them which enhance their productivity (Cui and et.al., 2021).
Goals and objectives can be achieved by Unilever when they motivate their employees in
appropriate manner which improves their working habits. It assist in enhancing the engagement
of employee in an organisation so that they can eliminate employee turnover. In order to identify
the requirements, Unilever uses Maslow’s hierarchy of need in their organisation. It was
introduced by Abraham Maslow in 1943 and which suggest that employees are motivated when
their basic needs are fulfilled. It involves hierarchy of different needs which have to be fulfilled
one after another in order to motivate employees in best possible manner.