The Role of Communication in Tourism

This assignment is an essay exploring the crucial role of communication and technology in the modern tourism industry. It delves into how effective communication can enhance the traveler experience, attract tourists globally, and address potential issues like health concerns and cultural sensitivity. The essay also highlights the importance of ethical practices and respecting diverse cultures within the tourism sector.

TOURISM & HOSPITALITY

Background:
Tourism involves pleasure of travelling or business associated with travelling (Becker, 2016). It
also involves theories of travel and tourism, strategies to attract the travelers, accommodation
and entertainment of travelers. Business of tourism is based on the interest of travel lovers all
over the world. Different travel and tourism organizations serve the travelers of different
community in travelling. Tourism industry focuses on the expectations of the travelers, like, what
type of places they prefer to visit, what type of guidance and services they expect from the
industry etc (Schroeder et al. 216). Travel industry involves local people and local touch in the
services. Tourists should feel attached to the places they are visiting. Presentation of local culture
is also important in the tourism industry. Tourism organization may arrange trekking and
photography workshops to attract the travelers. There should be sufficient safety provisions for
the travelers. Tourism agencies should consider giving communication facilities to their
customers. Tourists expect standard food and lodging facilities. Tourism involves person of
different cultures and diverse values (Mahrous & Hassan, 2016). It’s about knowing about
different places, people and understands their way of life. In this essay, the importance The
Rocks will be evaluated as tourist spot. An urban locality, The Rock is a famous tourist precinct
spot situated in the state of New South Wales, Australia. Its surroundings are maintained by the
local government of the area. Tourists from all over the world come to The Rocks to enjoy the
attractions of this place (Wu et al. 2016). Tourism system of The Rocks makes huge financial
contribution to the economy of the New South Wales. Government is making considerable
efforts to enhance the attraction of this place.
Key points of the Local Attractions:
Tourists from all over the world search for the following attractions of The Rocks. Travel
industry should understand reason why travelers prefer to come to visit The rocks and what are
the reasons restraining them from coming to The Rocks (Gong & Tung, 2017).
Aboriginal Art Galleries: Authentic Artworks, ceramics, artefacts, etc.

Figure 1: Aboriginal Art Galleries
Bangarra Dance Theatre: Attracts theatre lovers. Contemporary drama performances
Figure 2: Bangarra Dance Theatre
Bass & Flinders Cruises: Tourists enjoy Boat trips on Sydney Harbour along with the cruise
facilities (Home - The Rocks. 2017)

Figure 3: Bass & Flinders Cruises
Boat Hike Sydney: Tourists find fun and relaxation in the professional cruising of Bonza Hire
Sydney.
Figure 3: Boat Hike Sydney

The Rocks Market: It is one of the greatest markets of Sydney. Shopping lovers find this market
passionate and full of trendy product items (Home - The Rocks. 2017).
Figure 4: The Rocks Market
The Rocks Discovery Museum: Tourists go there to hear the history of the Rocks. Exhibitions are
full of knowledge along with audio-visual historical display of the archaeological artefacts.
Figure 4: The Rocks Discovery Museum

The Ken Done Gallery: Ken Done is one of the most renowned painter of Australia as well as of
the world. Artist represents true style of Australia through the paintings. Magnificent atmosphere
of the exhibitions of the Ken Done Gallery amuses the art admirers from all over the world
(Home - The Rocks. 2017).
Figure 5: The Ken Done Gallery
Captain Cook Cruises: Consists of MV Sydney 2000 (prestigious cruising restaurant of Sydney),
SV Sydney Crystal, and John Cadman 2.
Figure 6: Captain Cook Cruises

Daws Point [Tar-Ra] Park: It is a historical park of The Rocks, situated in the northern tip.
Tourists are attracted to the unparallel sceneries of the Sydney Cove.
Figure 7: Daws Point [Tar-Ra] Park
Tourist Purpose of Visit” for the chosen attractions:
Apart from the attractions mentioned below, there are several factors that encourage travel lovers
all over the world to visit place (Schegg & Stangl, 2017). These factors involve the tourism
infrastructure of that place. Administration of The Rocks is controlled by the local authority. So,
it is the responsibility of the local governing to take care of requirements of the tourists coming
to The Rocks. Tourism and Hospitality department of concerned area should do proper
maintenance of the historical areas and preserve their attractions. Authorities should arrange
proper accommodation facilities for the tourists. Tourists may easily get the guidance and
support of the tour guides and local people. Australia is a developed country, people there are
believed in care giving. Satisfaction of the people is something important to the local people of
The Rocks (Eugenio-Martin & Inchausti-Sintes, 2016). There is no means of communication in
The Rocks area. Tourist who is coming from outside, searches for special support and guidance
of tour guides.

Tourist’s Criteria:
Management strategies of the travel and tourism organizations should be developed on the
preferences of the travelers.
Entertainment and information:
The interests of the tourists should addressed properly by the Travel and Tourism organization.
They should be able to provide information about the places to the tourists (Hsu, 2017).
Audiences of Bangarra Dance Theatre may need the guidance of translator or local people to
understand the drama. Agencies may Daws Point Park have provisions of guides to make the
tourists understand the historical values lie with that place. There are many bike tours organized
by different local private and government agencies. Through these bike tours tourists enjoy fancy
city trekking.
Support in crisis:
Tourists may face health issues during their travel. There should enough provision to meet the
health needs of the travelers (McGrath & Sharpley, 2017). Effective communication is needed to
counter the crisis situation faced by the tourists. Agencies should take care that the travelers not
get cheated by the local market sellers. Organizations arranging cruise services should consider
the incidences like water sickness of the tourists.
Conclusion:
Tourism is a rising and promising industry. Appropriate use of communication and technology
can take tourism industry to the next level. Agencies can use blogs to attract the attention of the
travelers worldwide. Hospitality services should make the travelers attached to the tourist spot.
Travelling involves the fascination and passion of travel lovers. Agencies should be able to
interpret the desires and aspirations of the travelers to make it fulfilled. Agencies should
maintain ethical codes of conduct in delivering their services to the travelers. They should show
respect to other cultures and should put considerable efforts to learn from the diversity of
different cultures. Attraction of the place can be enhanced by the providing friendly and

welcoming services to the travelers. Tourism industry represents the culture and diversity of a
certain area to the world. Industry should respect their culture of the community they are serving.

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