The Influence of Instability on Research Methodology and Practice

Running head: THESIS
Thesis
Name of the Student
Name of the University
Author Note

1THESIS
Table of Content
Instagram Background.....................................................................................................................2
Problem Statement...........................................................................................................................3
Research Questions..........................................................................................................................3
Research Objectives.........................................................................................................................4
Scope and Limitation.......................................................................................................................4
Literature Review............................................................................................................................5
Research methodology (Theoretical Framework)...........................................................................5
Research Methods............................................................................................................................6
Sample Size.....................................................................................................................................7
Sampling Procedures.......................................................................................................................7
References and Bibliography...........................................................................................................9

2THESIS
Topic- Influence of Instagram on buying behavior among Klang Valley University student
Instagram Background
It has been identified that due to the technological advancement such as the advancement and
innovation on social media tools have made it easy for people across the world to remain
connected on a regular basis. Instagram is one such tool, which provides the opportunity to
observe what others are up to, and share the preferred things. In the recent time, the social media
tool Instagram has been developed in a way that people could share everything, especially the
images of their regular activities. This makes the users to know each other on a frequent basis.
The major purpose of the research is to investigate the influence of social media platforms such
as the use of Instragram on people in general; this means the research particularly focuses on the
fact how Instagram influences the buying behavior of Klang Valley University student.
The CEO Kevin Systrom is the co-founder of Instagram who made it possible for 800
million people to share and capture the world moment (Instagram.com. 2017). Kevin takes the
responsibility for organization’s overall vision and strategy and the regular operation. As the
consequence, Instagram has become the home for the visual storytelling for every individual
including the celebrities, brands, newsroom, entertainment and anything with a creative passion.
Instagram is a social network, which provides a great marketing platform to reach the potential
customers from nation of the world. The business found a new platform to reach the wide market
through instagram. As put forward by this social media tool started to roll out business profiles,
which largely mirrors Facebook’s business profile as well as compete with a large “contact”-call-
to action, permitting users to call and text the business. This social media tool has gained

3THESIS
popularity due to the user-friendly functions embedded with the apps that can be handled through
Smartphone.
Problem Statement
It has been identified that mainly the young and adults are mostly use Instagram as their
communication network. The marketers target those young people as their segmented market.
However, it has also been identified that when it comes to social media tools, the marketers
mostly take the advantages of Facebook and YouTube but Instagram is also a significant tool
which could influence the buying the behavior of people belonging to any cultural background.
A large percentage of Klang University’s students is engaged in Instagram sharing their regular
activities and certainly influences the buying behavior of the students. Thus, it is necessary to
learn how Instagram or to what extent Instagram influences the students of Klang Valley
University. This is also necessary to learn how businesses are using Instagram as their
communication to reach wide market.
Research Questions
1. What is your gender?
2. What is your age?
3. Do you follow any social media tools to receive and share updates?
4. Which social media tools do you follow? (Facebook, Instagram, Snapchat)
5. Do you watch online advertising on social media tools?
6. How far do you agree that intagram influences you buying decisions process?