Analyse The Issue Of Gendered Media Reporting On Fifa Women's World Cup 2015

Added on - 27 Jan 2020

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DISSERTATION
TABLE OF CONTENTTopic Of The Thesis- To Analyse The Issue Of Gendered Media Reporting On Fifa Women'sWorld Cup 2015...............................................................................................................................1CHAPTER 1....................................................................................................................................1INTRODUCTION...........................................................................................................................11.1 Background of study.........................................................................................................11.2 Problem statement............................................................................................................31.3 Aim and objectives...........................................................................................................41.4 Research questions...........................................................................................................41.5 Significance of study........................................................................................................51.6 Dissertation structure........................................................................................................5CHAPTER 2....................................................................................................................................7LITERATURE REVIEW................................................................................................................72.1 Introduction......................................................................................................................72.2 Gender biasness done by media against women's football game.....................................72.3 Issues associated with Trivialisation, sexualisation, under representation in the media withregard to women's football.....................................................................................................82.4 Differences between media reporting on male and female football players..................102.5 Reasons behind issue of gendered media reporting on FIFA Women's World Cup 201511CHAPTER 3..................................................................................................................................13RESEARCH METHODOLOGY...................................................................................................133.1 Introduction....................................................................................................................133.2 Research philosophy.......................................................................................................133.3 Research design..............................................................................................................133.4 Research approach..........................................................................................................143.5 Research strategy............................................................................................................143.6 Data collection................................................................................................................143.7 Data analysis...................................................................................................................153.8 Ethical consideration......................................................................................................153.9 Validity and reliability....................................................................................................16
CHAPTER 4..................................................................................................................................17DATA ANALYSIS AND FINDINGS..........................................................................................17CHAPTER 5..................................................................................................................................25CONCLUSION AND RECOMMENDATION.............................................................................255.1 Introduction....................................................................................................................255.2 Conclusion......................................................................................................................255.3 Recommendation............................................................................................................26REFERENCES..............................................................................................................................27
ACKNOWLEDGEMENTI would like to sincerely thank my Supervisor who has provided me immense knowledgeand support to carry out investigation in an effective way. I would also state my gratitudetowards friends, colleagues and family members who have supported me at every stage ofdissertation. With the assistance of guidance and support provided by them I was able tocomplete the dissertation.
ABSTRACTThere lies a vast difference in media reporting as it has become gendered because whenany male sports is being covered than at that time media pays attention towards focusing uponskills and performance of players. While, female athletes receive media attention due to coveringtheir physical attractiveness or non sport related activities. As per the report, it has been reviewedthat men's sports received 96.3% of airtime as compared women sports received only 1.6% ofwomen's sports. Thus, it can be seen that there lies huge difference and women requires equaltreatment in sports as they are not more weak or minorised. This study is based uponinterpretivism philosophy that helps in focusing upon assessing the subjective part and thusobtain desired aims and objectives. In the present dissertation, descriptive research design isbeing selected which is the past of exploratory design. Here, inductive research approach is beingselected so that significant information is being done in relation to evaluate general to specificoutcomes.
Topic Of The Thesis- To Analyse The Issue Of Gendered Media Reporting OnFifa Women's World Cup 2015.CHAPTER 1INTRODUCTION1.1 Background of studyIt has been clear that in today's society males are dominating the sports games ascompared to females. Also, male receives high amount of media attention as they think that thereare some sports which are especially made for male and thus female football game is not givenmuch attention. There lies a vast difference in media reporting as it has become genderedbecause when any male sports is being covered than at that time media pays attention towardsfocusing upon skills and performance of players (Burch, Billings and Zimmerman, 2017). While,female athletes receive media attention due to covering their physical attractiveness or non sportrelated activities. It has been identified that female sports players are affected due to issue ofgendered media reporting as they only cover their appearances and looks. Therefore, it isessential for media to overcome such reporting and using trivialising language used that impactsupon the morale of women athletes. It has also been noticed that there are several magazines thatfeatures only male sportsperson. But if any time female sportsperson are chosen they are beingfeminized or sexualized. For instance, when any male sportsperson is pictured on the cover ofmagazine then they are in their uniform looking strong and powerful. While, it is totally differentin the case of female sportsperson as when they are pictured they are being exposed and notdressed in their uniform (Black and Fielding-Lloyd, 2017). Thus, gendered difference lies thereand it is all because of wrong media reporting as they deliver wrong image and informationabout women athletes. It has been shown in the below mentioned image.1
Illustration1: Women look in sports magazines(Source: Lamoureux, 2012)Illustration2: Men look in sports magazines(Source: Lamoureux, 2012)2
However, it has been identified that female has been minorised in the sport's industry asfrom early years, they are facing issues related to cat calling and sexual comments. It assessesthat women are being trivialised by the media reporters and created it as an issue. Thus, womenare under-represented by the media reporting. They think that football is male specific game andwomen's playing such game are considered as weak. Therefore, media use trivialising languagefor women's football team (Lenskyj, 2015). As per the report, it has been reviewed that men'ssports received 96.3% of airtime as compared women sports received only 1.6% of women'ssports. Thus, it can be seen that there lies huge difference and women requires equal treatment insports as they are not more weak or minorised. The main argument in relation to low coverage ofwomen sports by media inspite of high number of women participation in sports is due to themisconception that sports is still male dominated game. While, female sportsperson are focusedby media only when they are sexually targeted and thus trivialising comments are given bymedia reporters that harasses women at international level (Mataruna, Range and Melo, 2015).It can be evaluated that the 1999 women world cup brought drastic changes in the view ofwomen sports and turned women football team into a symbol for nation. However, before thisworld cup, women's participation in sports were not taken seriously at all. Also, the mediagendered reporting was high at that time that impacts upon the women team. Gender differencesare being noticed by the women soccer team due to the comments of media reporters as therewere focusing upon their dressing and not skills and performance (Raab and Khalidi, 2016).Here, in the present dissertation, it discusses that media reporting is gendered bias as women'sfootball team is harassed on several grounds as well as media do not prefer to cover their game.1.2 Problem statementIt has been identified that media is wrongly reporting and presenting the women footballteam as they think that they could not be compared with men's team. It is because they think thatthey do not think that they are competent enough and thus media gives less coverage to womenfootball team. Therefore, they need to identify the perception of people watching sports and thusthink that media needs to cover every sports equally and do not carry out biasness upon coveringthe game (Williams, 2015). The Women's Fifa World Cup 2015 has been considered as the sportin which football team were being trivialised and sexualised by media reporters upon thedressing style of players. They showcased that people come for watching women playingfootball because of their dressing and comment upon their playing style. Thus, media creates3
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