Think Big: An Innovative Business Model for Online Shopping

Running Head: Think Big 0
Think
Big
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Think Big 1
Table of Contents
Business idea............................................................................................................. 2
Customer.................................................................................................................... 2
Market........................................................................................................................ 2
Problem...................................................................................................................... 3
Business model.......................................................................................................... 3
Business components................................................................................................. 3
Benefits of a augmented reality to customers............................................................3
Key critical success factors of the idea.......................................................................4
Feasibility of the idea................................................................................................. 4
Conclusion.................................................................................................................. 4
References................................................................................................................. 5
Appendix A Business Model........................................................................................ 7

Think Big 2
Business idea
Innovation is a useful aspect to improve business and it is the best way to enhance the
business growth in global market. Afterpay.com is especially designed for shopping and retails.
Nicholas Molnar founded afterpay.com in 2014 (Kauflin, 2018). It grows rapidly in market in
less time. It is a best idea to provide different products and services online, which can be seen at
online portal by customer. This is a new concept in which but now and pays later for shopping in
different methods. It is a new trend in the market, which is highly used by entrepreneurs. Online
retail business can provide global exposure at various places in the world (afterpaytouch.com,
2017).
Customer
An online store is beneficial from customer as well as company’s point of view. It
reduces cost of journey and different taxes, which are applied by the local governments. Afterpay
is providing a facility for all customers to buy now and pay later in four equal payments made
every fortnight without interest. This online store provides many benefits to their customers and
it is a strong reason to increase their customers. They are successful because of their business
idea, which makes customers satisfied. It is necessary to make a good image in front of
customers. This is the main key of success to the company. In addition, business is based on the
proper market strategy (Anderson, Narus, & Narayandas, 2009).
Market
Online store is based on the retailers and customers. They can save travelling cost of
customers and retailers. Products are directly delivered to their customers. In present era,
payment is easily transferred by online procedures. They are not requiring any place for
shopping and delivery. They are passing their order list and customer details to the retailer for
product delivery. Business Model Canvas (BMC) is providing all the things at a single place
( Bartlett, 2016).